What do you need to pay attention to if you want to do a cultural and creative product development plan?

The design concepts of the Palace Museum’s cultural and creative products have the following points:

1. Rather than simply copying collections, we must study the information and life needs that people need today.

2. Explore the connotation of the collection, find points of connection with today’s social life, and use culture to influence people’s lives.

3. Continuously track and use advanced scientific and technological means to pursue infinite communication capabilities.

Relevant measures:

1. Cultural and creative products should focus on meeting the cultural needs of consumers, and the development of cultural and creative products should take the interests of consumers as the starting point.

2. Develop cultural and creative products with a clear purpose and plan, and do not blindly pursue quantity.

3. Form a cultural and creative team with innovative capabilities and spirit to improve product quality.

4. Pay attention to the training and selection of cultural and creative product development talents, and establish a comprehensive talent team with a solid professional foundation, keen market awareness, and good operation and management.

The cultural and creative products of the Forbidden City mainly reflect the popular elements and cultural heritage of the Forbidden City itself. There are two necessary conditions for cultural and creative products to be successful. One is cultural representation. For this topic, our representative can be the Forbidden City. , or it can be a cultural relic with absolutely representative significance in the Forbidden City, and the other is a cultural carrier. The choice of this carrier depends on the purpose of the cultural and creative product, whether it is mainly for profit, or for spreading culture.

We need to give the product a popular meaning that can be quickly recognized and spread by consumers. Different people can also use different products. This depends on the audience. A simple example is jewelry, badges, and stationery. It can be printing for high school and primary school students, couple shirts, clothes, shoes, and electronic products.

Suitable for college students. As for car ornaments, home ornaments, home decoration ornaments, etc. made of various materials, there is no need to go into details. In short, different consumer groups and different carrier products must be given different Meaning can make it easier for the audience to accept it and spread it!