Traditional Culture Encyclopedia - Travel guide - Tourism marketing catalogue
Tourism marketing catalogue
The first chapter is introduction.
Section 1 Modern Tourism
Section 2 Tourism Market
Section 3 Tourism Marketing
Section 4 Tourism Marketing Combination
Section V Research Objects and Contents of Tourism Marketing
Case discussion problem
Review thinking questions
Chapter II Marketing Environment of Tourism Market
Section 1 Overview of Tourism Marketing Environment
Section 2 Macro-environment Analysis of Tourism Market
Section 3 Micro-environment Analysis of Tourism Market
The fourth quarter tourism marketing environment analysis and countermeasures
Case discussion problem
Review thinking questions
Chapter III Analysis of Tourists' Purchasing Behavior
The first section of the tourists' needs
In the second quarter, tourists' purchasing motives
In the third quarter, tourists' buying behavior
Section IV Analysis of Tourism Market Opportunities
Case discussion problem
Review thinking questions
Chapter IV Tourism Market Segmentation and Target Market Positioning
Section 1 Segmentation of Tourism Market
Section 2 Selection of Tourism Target Market
Section III Tourism Target Market Positioning Strategy
The fourth quarter tourism market development strategy
Case discussion problem
Review thinking questions
Chapter V Tourism Product Strategy
Section 1 Overview of Tourism Products
Section 2 Life Cycle of Tourism Products and Its Marketing Strategy
Section III Tourism Product Combination Strategy
The fourth quarter tourism new product development strategy
Section 5 Brand Strategy of Tourism Products
Case discussion problem
Review thinking questions
Chapter VI Tourism Pricing Strategy
Section 1 Overview of Tourism Pricing
Section 2 Basis of Tourism Pricing
Section 3 Pricing Methods of Tourism Enterprises
Section IV Pricing Strategies of Tourism Enterprises
Section 5 Price Adjustment Strategies of Tourism Enterprises
Case discussion problem
Review thinking questions
Chapter VII Tourism Marketing Channel Strategy
Section 1 Overview of Tourism Sales Channels
Section 2 Travel Agents
Section III Tourism Sales Channel Design
Section 4 Management of Tourism Sales Channels
Case discussion problem
Review thinking questions
Chapter VIII Tourism Promotion Strategies
Section 1 Overview of Tourism Promotion
Section 2 Tourism Advertising Strategies
Section 3 Tourism Business Promotion Strategies
The fourth quarter tourism marketing public relations strategy
Section 5 Talent Promotion Strategies of Tourism Enterprises
Section 6 Tourism Printed Materials
Case discussion problem
Review thinking questions
Chapter IX Tourism Marketing Planning
Chapter 10 Marketing Management Process of Tourism Enterprises
Chapter III XI International Tourism Marketing
- Previous article:How to take a bus from Changsha to Chongqing, and how much is it?
- Next article:How big is the flag of an organization?
- Related articles
- Top ten tourist attractions in Longmen County, Huizhou
- Introduction to Nadi
- What should I pay attention to when the plastic lunch box brand recommends buying?
- Jiuzhaigou, Wuyishan, Riyue and Tan Li are the abbreviations of their provinces, cities and autonomous regions.
- How to use hornet's nest to travel by stages
- 2022 Tianjin TEDA Aircraft Carrier Theme Park Ticket Prices and Preferential Policies
- Where can I see the sea in Quanzhou?
- What rules do you need to follow when traveling in scenic spots?
- What is the difference between a tourist visa and a school visa?
- Traveling to Yunnan, I have diarrhea for several days, which is particularly serious, and it is all water. And it's like I don't pee at all. It all comes out from the back.