Why is the night tour economy so important?

With the integration of cultural tourism, the upgrading of consumption, the development of urban cultural tourism industry, the epidemic situation and the new internal circulation pattern, the night tour economy is accelerating into the period of development and rise.

The reason why night tour economy is so important. In my opinion, there are four reasons:

1. Create a multidimensional tourism experience space and improve the quality of tourism supply.

For the promotion of tourism experience, night tour helps to create multi-dimensional immersive experience space and multi-angle scene environment through lighting, holography, scenery and multimedia. The creation of night tour atmosphere can arouse tourists' emotions, make tourists feel integrated in their lives in different places, and at the same time satisfy and release their aesthetic demands and emotional demands.

2. Extend travel time and stimulate social consumption.

Undoubtedly, night tour can prolong the stay of tourists, stimulate tourism consumption, activate business circle, make up for the blank of night tour and balance the shortage of tourism resources in the off-season. Generally, tourists can only get one ticket if they stay at a scenic spot for two hours, and they may get the income of ticket plus catering if they stay at the destination for four hours, while the comprehensive income of catering, accommodation, shopping and leisure can only be obtained if they stay overnight. So there is a saying that overnight visitors are equal to seven tickets.

3. Promote the development of regional tourism industry chain and promote industrial integration.

Night tour economy not only creates value from its own consumption content, but also promotes the comprehensive development of catering industry, retail industry, entertainment industry, culture and art, and accommodation industry, so it can promote industrial development and integrate industrial chain.

The law of urban development shows that the higher the urbanization rate, the more diversified the consumption demand and the longer the consumption time.

60% of the consumption of urban residents occurs at night, and the daily sales of large shopping malls from 18: 00 to 22: 00 account for more than 50% of the total sales; Shanghai's commercial sales at night account for 62% of the daytime, while Chongqing's catering business income takes place at night, and 55% of Guangzhou's service industry output value is the contribution of night consumption.

4. Enhance the comprehensive strength of the destination and create a new business card for the city.

In order to attract more tourists, tourist cities regard city night tours as an important investment in tourism development, and city managers are eager to use city business cards as a breakthrough to expand the influence and reputation of the city in the country and even in the world. Night tour economy has become an important starting point for destination and an important strategic opportunity for destination development. For example, the "Belt and Road" Huairou night scene; Night lighting of Gulangyu Island in Xiamen BRICS countries. The increase of large-scale events will provide a catalyst for the sustainable development of night tours in scenic spots. In recent two years, the number of tourists in Tang Cheng, the city that never sleeps, has soared to the first place in China, and the spillover effect brought by the attraction of night trips is very considerable. At the same time, night tour is a part of urban infrastructure, which greatly improves the quality of urban living environment and enhances the image of the city. According to China Urbanization Quality Report, it is predicted that by 2030, the urbanization rate of China will reach 65-70%. Night tour of destination will surely usher in faster development and form a new cultural tourism and a stronger economic growth point.

In a word, night tour economy is the touchstone of the integration of cultural tourism and holiday economy. In particular, night tours in rural areas will become an effective driving force for rural economic development.