How Dali, Lijiang and other places developed into tourist cities

1. Overview: The definition of "tourism" recommended by the World Tourism Organization: Tourism refers to leaving their usual environment for leisure, business or other purposes, going to certain places and staying there, but not more than one consecutive day year's activities. Travel purposes include six categories: leisure, entertainment, vacation, visiting relatives and friends, business and professional visits, health care, religion/pilgrimage, and others. In layman's terms: "trip" means traveling, going out, that is, the process of traveling from point A to point B in space in order to achieve a certain purpose; "you" means going out for sightseeing, sightseeing, and entertainment, that is, doing something to achieve these purposes. travel. The two together are tourism. Therefore, travel focuses on travel. Tourism not only has the meaning of "travel", but also has the meaning of sightseeing and entertainment.

2. To sum up, the purpose of tourism is to "leave familiar places and go out for sightseeing, sightseeing, entertainment, etc." That is what the Internet says: "Travel is to go from a place where you are tired of staying to other people's places." Go see a place where you are tired of staying.” Then, a place to develop tourism must meet tourists' purposes of sightseeing, sightseeing, entertainment, pilgrimage, vacation, etc., in order to attract more tourists and ultimately obtain economic benefits. Dali and Lijiang are well-known tourist cities in China and even the world. Their magnificent natural scenery, colorful cultural landscapes, ethnic customs, frontier culture, plateau ecology, and the slow life respected by modern people all support these elements. The prosperity of the tourism industry in the two places and these unique conditions fully meet the needs of out-of-town and foreign tourists for sightseeing, sightseeing, leisure and entertainment, vacation, health and relaxation, slow life, etc. This is the foundation of tourism development.

3. Yunnan is a place blessed by God. Although it is located on the Yunnan-Guizhou Plateau, the overall altitude is only the second step. Compared with the Qinghai-Tibet Plateau, which is the first step, the Yunnan-Guizhou Plateau is a very livable place. . The climatic conditions in Yunnan are sub-plateau style. It not only has the dryness, blue sky, white clouds and abundant sunshine of the plateau, but also has a suitable climate that is like spring all year round. Such climatic conditions are very suitable for travel by most people, except for northwest Yunnan. There are a few high-altitude areas, snow-capped mountains, etc. Most places in Yunnan will not suffer from altitude sickness. Sufficient sunshine, blue sky, and white clouds also provide excellent conditions for outdoor activities, so the climate also supports their development into tourist cities.

4. From a hardware perspective, Dali and Lijiang have the advantages to develop tourism. With reform and development as the center, economic development is the center, and as Chinese people’s wallets become more and more generous, they pursue both material and spiritual pursuits. Enjoy, then the opportunity to develop tourism will come. The 1980s and 1990s were the initial stages of tourism in Dali and Lijiang. In September 1994, the Yunnan Provincial People's Government held a northwest Yunnan tourism planning meeting in Lijiang, and clarified the goal of "developing Dali, developing Lijiang, launching Diqing, and driving Nujiang." Tourism development ideas. Since then, tourism has become a key industry in Dali and Lijiang. With the improvement of a series of supporting facilities such as highways, airports, hotels, resorts, and publicity, tourism has developed from general reception to a pillar industry in Dali and Lijiang. Especially after the Old Town of Lijiang became a world cultural heritage in 1997, the tourism momentum soared, directly overshadowing Dali with its five golden flowers. This is evidenced by the fact that the passenger flow of the later-built Lijiang Airport quickly exceeded that of Dali Airport.

5. With the booming tourism industry, tourism in both places has shown a certain degree of fatigue because it is purely focused on tourism development. When tourists are no longer satisfied with sightseeing, it is necessary to explore new elements, enhance the depth of tourism, and retain tourists for more time, which means retaining tourists' wallets. Therefore, after 2000, both Lijiang and Dali successively launched the so-called "second entrepreneurship" slogan to increase tourism efficiency and quality, aiming to improve the tourism market, further improve tourism facilities, and further explore the connotation of tourism through unified government guidance and planning. , build the soft power of tourism culture, and create a resounding domestic tourism brand through unified marketing and publicity.

6. In short, with the further advancement of secondary tourism entrepreneurship. Whether it is Dali or Lijiang, the infrastructure in terms of transportation, tourist attractions, reception, hotels, catering, tourism and business has been greatly improved, and it is still improving day by day. Through continuous construction and exploration of new scenic spots, highlighting the local magnificent natural scenery, history, ethnicity and other humanistic essence, the tourism brands of the two places have finally become popular in the country. In the new era, tourism between the two places has become more popular through channels such as the Internet and movies.