How to optimize the tourism development environment

7.3.2 1 external environment and opportunities for Guilin's tourism development in the century

The overseas market was accelerated and the domestic market was fully launched. 1999 Since then, the inbound tourism in China has increased in an all-round way, and tourism bureaus at all levels have gradually recovered from the Asian economy. According to the characteristics of surrounding markets, European and American markets and other markets, they organized tourism enterprises and vigorously promoted them to the outside world, which enabled China's inbound tourism market to achieve an all-round growth. The foreign tourist market in China, which once declined in 1998, exceeded 8 million in 1999, an increase of 13% over the highest year in history. Domestic tourism has also further warmed up. The country has identified tourism as one of the new economic growth points, and tourism consumption is one of the main channels to stimulate domestic demand. Therefore, Guilin, as a famous tourist city, has broad prospects for developing tourism. Under the guidance of government departments, tourism enterprises and consumer fashion, the domestic tourism market has expanded rapidly and its potential has been fully demonstrated. After the introduction of the regulations on extending holidays, domestic tourism has become more prosperous.

The implementation of the tenth five-year plan and the strategy of developing the western region has brought opportunities for the construction of tourism, with the focus on the construction and protection of the Guilin landscape project. Through the implementation of the urban transformation plan of "beautiful city, beautiful mountains and rivers", the city features with beautiful mountains and rivers and profound historical and cultural connotations will be displayed, the original scenic spots will be deeply developed and the market will be newly packaged, and the urban area of Guilin will be built into a national-level scenic tourist resort with a certain scale. Strive for the "Lijiang River Landscape" to be included in the World Heritage; Initially build Yangshuo rural scenic tourist resort, and comprehensively improve the quality of "Guilin landscape" and national tourist areas.

With the warming of the national tourism fever, various localities have continuously introduced measures and methods to accelerate the cultivation of tourism into a new regional growth point, and the sources of funds have increased, in the form of enterprise investment, government investment, government-enterprise joint venture and so on. There has been a boom in the development of scenic spots in various places, and a number of scenic spots have sprung up like mushrooms after rain. The implementation of the western development strategy has brought more competitors to Guilin. Competition from foreign tourist destinations is equally fierce. China has approved 15 countries and regions as destinations for China citizens to travel abroad at their own expense, and has carried out border tourism with almost all neighboring countries. Affected by the economic crisis in Southeast Asia, the local tourism consumption price has dropped sharply, so it is very attractive to travel to Southeast Asia. Japan and South Korea have stepped up their efforts to promote tourism in China. The return of Hong Kong and Macao has also attracted a considerable number of domestic tourists. 1998, the number of people going abroad for personal reasons in China reached 3190,000. Faced with the increase of domestic scenic spots, foreign tourist destinations are vying for the China tourism market, and the competition among tourist destinations is becoming increasingly fierce.

With the increasing diversification of domestic tourism market demand, consumers' sense of autonomy and brand awareness has been continuously enhanced; The competition of tourist destinations has intensified, and the market positioning of tourist destinations in the tourism industry has gradually become obvious. Only those tourist destinations with accurate positioning and proper strategies can achieve sustained and stable growth.

Tourists gradually mature, and tourists have higher and higher requirements for tourism services, paying more attention to details. The design of tourism services around the country is more and more close to tourists, meeting the various needs of all kinds of tourists. Therefore, the development of Guilin's tourism industry should be aimed at its potential tourists. The main target markets of Guilin are Guangxi, Guangdong, Japan, South Korea, Hong Kong, Macao and Taiwan. Guilin tourism-related departments and enterprises should strengthen the research on tourists' consumption behavior, design and develop tourism products and services according to the characteristics of tourists' consumption behavior, and provide personalized and high-quality services.

With the rapid development of society, the pressure of urbanized life and the pace of modernization is increasing, which makes people's desire to pursue nature stronger and stronger, and the requirements for environmental quality are getting higher and higher. In recent years, the rise and development of domestic ecotourism has expressed people's demand for ecological environment and ecological products from a certain aspect. It is precisely because of the increasing emphasis on nature that people's awareness of environmental protection is also increasing. More and more tourists, especially international tourists, want to know and participate in the life and production of local people, and want to know the impact of their tourism behavior on local society, economy and environment. More and more people become "responsible" tourists.

China's accession to the World Trade Organization will push China's opening to the outside world to a new stage, which will greatly promote the development of tourism. After China's entry into WTO, China's tourism industry and related industries will further accelerate the pace of international integration, and the tourism development environment will be further optimized; The depth and breadth of utilizing foreign capital will be further expanded; Business tourists will further increase. These overall impacts on the development of tourism in China are positive and beneficial. First, the environment conducive to optimizing the development of tourism, such as the expansion and opening up of the financial industry and the information industry, and the reduction of tariffs, is directly conducive to the development of tourism; Second, it is conducive to the establishment of an operating mechanism that is more in line with international rules; Third, it is conducive to increasing international tourists. China's entry into WTO has brought opportunities and challenges to tourism enterprises, especially travel agencies. Take this as an opportunity to promote the development of tourism enterprises to collectivization, networking and branding, and promote the reform of state-owned enterprises in the tourism industry.

With the development of network and the rise of e-commerce, the traditional business model has changed. Facing the rapidly developing and far-reaching network economy, from a realistic and long-term perspective, e-commerce is bound to develop because it has adapted to the trend of global economic integration, and China's rapidly developing tourism industry can't shut it out. From the perspective of China's tourism development trend and participation in international competition, e-commerce will be a new driving force for China's tourism development and a necessary means for China's tourism to participate in international competition. The popularization and application of e-commerce and network technology in tourism business activities will have a certain impact on the traditional tourism business model and promotion cost, and this impact will become stronger and stronger.