Tourism development planning in the 14th Five-Year Plan: Supporting qualified tourism enterprises to "go global"

On October 20th, 65438/kloc-0, the State Council issued a notice on printing and distributing the tourism development plan of the 14th Five-Year Plan (hereinafter referred to as the plan). The "Planning" pointed out that during the "Thirteenth Five-Year Plan" period, per capita traveled more than four times a year, and tourism became a rigid demand for a better life in a well-off society; During the "14 th Five-Year Plan" period, China will fully enter the era of mass tourism. Tourism development is still in an important period of strategic opportunities, but both opportunities and challenges have new developments and changes.

The plan is clear. By 2025, the development level of tourism will be continuously improved, the modern tourism system will be more perfect, the effective supply, high-quality supply and flexible supply of tourism will be more abundant, and the mass tourism consumption demand will be better met. The foundation of epidemic prevention and control is more solid, and the requirements of scientific and accurate prevention and control have been fully implemented in the tourism industry. Domestic tourism has flourished, inbound and outbound tourism has been promoted in an orderly manner, the international influence and competitiveness of tourism have been significantly enhanced, and significant progress has been made in building a tourism power.

Looking forward to 2035, the plan points out that the characteristics of diversified tourism demand, high-quality supply, regional coordination and enjoyment of achievements are more obvious. The supply of high-quality tourism represented by national cultural parks, world-class tourist attractions and resorts, national tourist and leisure cities and blocks, red tourism integration and development demonstration zones, and key villages and towns of rural tourism is more abundant, the comprehensive functions of tourism are fully exerted, the overall strength and competitiveness are greatly improved, and the world tourism power is basically built.

The plan puts forward seven key tasks.

First, adhere to innovation-driven development, deepen "Internet tourism" and promote the development of smart tourism. Clear planning, building a number of smart tourism cities, scenic spots, resorts and tourist blocks, cultivating a number of innovative smart tourism enterprises and key projects, developing digital experience products, developing new tourism services such as immersive interactive experience, virtual display and smart tour guides, and promoting the construction of tourism scenes represented by the Internet.

The second is to optimize the spatial layout of tourism, promote the coordinated development of urban and rural areas and regions, and build a number of tourist cities and characteristic tourist destinations. The "Planning" points out that we will continue to promote the construction of cross-regional tourism functional zones. Continue to launch a number of national tourist attractions and go on road trip boutique routes, and build a number of world-class and national-level tourist routes. Encourage different regions to achieve differentiated development according to local conditions.

The third is to build a scientific protection and utilization system, protect and inherit human resources and protect and utilize natural resources. The "Planning" clearly stipulates that the concept of "clear water and green mountains are priceless assets" will be adhered to, the harmony between man and nature will be promoted through the development of tourism, the construction of national cultural parks and national parks will be steadily promoted, and a highland for the protection and utilization of human resources and natural resources will be created.

The fourth is to improve the supply system of tourism products, stimulate the vitality of the main body of the tourism market, promote "tour" and "tour", and form a new situation of multi-industry integration and development. The Plan points out that it is necessary to build a number of world-class tourist attractions and resorts with rich cultural heritage; Create a number of national tourist and leisure cities and blocks with distinctive cultural characteristics; Vigorously develop red tourism; Standardize the development of rural tourism; Promote self-driving RV tourism; Vigorously promote the development of ice and snow tourism; Improve the development policies such as cruise yacht tourism and low-altitude tourism.

The fifth is to expand the mass tourism consumption system, improve tourism consumption services, and better meet the multi-level and diversified needs of the people. The "Plan" clarifies that the vacation system should be improved and specific measures should be taken to promote the implementation of paid annual leave in various regions. Encourage organs, social organizations, enterprises and institutions to guide employees to flexibly arrange vacation time. On the premise of completing the prescribed education and teaching tasks, all regions can carry out research and practice education activities in combination with the actual situation.

Sixth, establish a modern tourism governance system, strengthen the construction of tourism credit system and promote civilized tourism. The Plan proposes to strengthen the supervision of online travel enterprises, study and formulate norms and standards for online travel market management services, and improve the level of industry norms. Standardize the price behavior of tourist attractions and tour operators, and investigate and deal with price collusion and price fraud according to law. Strengthen the management of tickets, sightseeing and shopping prices in tourist attractions, and focus on investigating and dealing with state-owned tourist attractions that do not implement the price level and floating range stipulated by the government, increase fees without authorization, illegally set up "Garden in the Garden" tickets to increase prices in disguise, bundle sales, fail to clearly mark prices according to regulations, fail to implement preferential measures, and increase prices outside the price. Timely investigate and deal with unreasonable low-cost tours, online and offline false propaganda, commercial bribery and other outstanding problems in the tourism market, severely crack down on all kinds of illegal business practices, and maintain the order of the tourism market.

Seventh, improve the tourism open cooperation system, strengthen policy reserves, and continue to promote tourism exchanges and cooperation. Clear planning, promote inbound tourism step by step, steadily develop outbound tourism, deepen cooperation with Hong Kong, Macao and Taiwan, and deepen international cooperation in tourism.

In terms of inbound tourism, the plan points out that the promotion of inbound tourism should be started in a timely manner, the support policies for the development of inbound tourism should be introduced, and effective measures should be taken to promote the high-quality development of inbound tourism according to the situation.

In terms of outbound travel, the "Planning" stated that under the premise that international personnel exchanges return to normal, tourism enterprises should strictly abide by the national epidemic prevention and control regulations, timely and scientifically adjust their itinerary, and guide tourists to do self-protection; Self-help outbound tourists should know the epidemic situation and prevention and control requirements of the destination in advance, take personal precautions and strictly abide by the entry and exit management regulations. At the same time, it is also clear in the plan that the destination countries of outbound tourism will be encouraged to grant visa-free convenience to our ordinary passports, support qualified domestic tourism enterprises to "go abroad" with China tourists, build an overseas tourism reception network, strengthen the international layout and participate in global competition.

Zhou, deputy general manager of Spring and Autumn Tourism, said in an interview with this newspaper () that the epidemic situation has been two years, and the situation and level of epidemic prevention and control abroad are different, so we can also imagine "orderly", that is, gradually open the country according to the actual epidemic prevention and other comprehensive conditions, so that international tourism can be gradually and steadily reopened.

Zhou also pointed out that for spring and autumn tourism, the introduction of the plan has a strong guiding and benchmarking role for the company's future investment and business development. "The five-year plan of the industry is bound to get more attention and attention in relevant regions and fields, which will also include funds, resources, markets and talents. The conscious gathering of so many factors will form a certain tourism consumption orientation. For example, it is clear in the plan that a number of tourist destinations such as mountains, islands, wetlands, ice and snow, grasslands, deserts, lakes, hot springs and recreation will be built. Then, Zhou said: