Traditional Culture Encyclopedia - Travel guide - CITS United Company Introduction
CITS United Company Introduction
The company currently has 6 holding (wholly owned) subsidiaries and 1 branch, namely Nanjing CITS United Tangshan Hot Spring Development Co., Ltd., CITS United Chongqing Yishang Hot Spring Development Co., Ltd., and Beijing Metropolis Management Consulting Co., Ltd., Yichang Three Gorges Jinshan Shipping Co., Ltd., CITS United Tourism Development Co., Ltd., Nanjing CITS United Hotel Management Co., Ltd., CITS United Beijing Branch.
Strategic positioning, gathering target companies based on their own development resources and development needs, subtracting from the original business and assets in stages, through asset reorganization and business integration, finally establishing the health, leisure and vacation industry as the The main business is the development, construction and operation management of leisure and vacation projects with hot springs as the core theme resources, and the investment, development and management cooperation of projects related to the main business as the main business form. At this stage, it is based on "brand chain urban suburban hot spring resorts" + "urban health Leisure Club” is a model for business development and strategy. Comprehensively form core competitiveness from branding, scale and specialization. The adjustment of strategic positioning has enabled the company to not only fully integrate its development goals and strategic resources, but also to continuously improve its core competitiveness and improve its assets. In 2008, the first phase expansion of the Nanjing Tangshan project and the planning of the second water area were completed. The Beijing Urban Club, the first phase of Chongqing Yishang Resort, and the Bailuzhou project were opened for operation, which will promote the company's industrial development towards scale and branding.
With brand as the key link, Zhang Chi Youdao Company seizes the opportunities brought by the development of the domestic hot spring tourism market, combines the company's overall development and business strategy, summarizes the early development experience, adheres to the development of "brand strategy", and strengthens the developed The operation, management and expansion of the developed and completed Nanjing Tangshan project, and the planning and implementation of the second phase of the project; actively preparing for the completion of the first phase of construction and trial operation preparations for the Chongqing Beibei, Beijing Lidu, and Nanjing Bailuzhou projects; actively working hard Promote the investment and development process of Chengdu projects... The company's goal is to build the corporate brand of "CITS United" while also building the company's business brand represented by "Yishang Hot Spring". Through active development and cooperation, we will continue to launch new high-quality brand vacation project products, and through solid Construction and construction, effectively carry out brand output, create high-quality and professional product brands, and collectively enhance brand assets.
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