What new measures has Changbai Mountain proposed to attract tourists?

Li Yiyang, deputy director of the Changbai Mountain Management Committee, introduced in Changchun on January 23 that Changbai Mountain will create a "temperature" ice and snow tourism, so that "cold resources will heat up and hot resources will become popular." Warm colors, warm facilities, warm services and warm hearts. The local government has also launched a series of measures to attract tourists. Tourists from Jilin Province, Hong Kong, Macao, Taiwan and the Yangtze River Delta region can enjoy the policy of reducing or exempting tickets for scenic spots.

Located in the world’s “golden latitude zone of ice and snow”, Changbai Mountain has a long snow season, good snow quality, and rich winter ice and snow resources. According to the plan, the "12th Changbai Mountain Snow Culture Tourism Festival" co-sponsored by the Changbai Mountain Management Committee and Jilin Provincial Tourism Development Commission will kick off on February 8 and end on February 18. Li Yiyang introduced that this year’s Changbai Mountain Snow Festival has the theme of “Visit Changbai Mountain in winter and celebrate the New Year happily”. "We designed and planned 13 activities in three major areas: Changbai Mountain Scenic Area, Ice and Snow Town Erdaobaihe Town, and Ice and Snow Experience Interactive Street Park."

As China's ice and snow tourism heats up, Changbai Mountain in winter has also become more popular in recent years. Get lively. According to the Changbai Mountain ice and snow tourism industry plan, Changbai Mountain can be divided into three regions: northern snow area, western snow area and southern snow area in winter. At present, the northern snow area and the western snow area are open to the public all year round, including Changbai Mountain Ice and Snow Tribe, Hot Spring Tribe, Asia's largest ski terrain park, China's largest 50-kilometer cross-country ski trail and many other scenic spots. Meng Fanying, director of the Tourism Bureau of the Changbai Mountain Management Committee, said that the local area has strengthened the comprehensive improvement of the tourism market environment and will continue to carry out the "Red and Black List" of tourism integrity management. “Publicly expose business entities that do not keep their promises and untrustworthy behaviors and typical uncivilized tourism behaviors, so as to create a safe, comfortable, secure and satisfactory tourism environment for tourists.

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