Traditional Culture Encyclopedia - Travel guide - What is Business English, Travel English
What is Business English, Travel English
Business English Business English should be based on a solid foundation of English and then emphasize business. Dell divides Chinese people's English learning into the "recitation stage" and the "habitual stage." Currently, the vast majority of learners are in the recitation stage and have not yet reached the habitual stage, unable to achieve "the habitual use of English for communication rather than recitation." ". The "habit" mentioned here does not mean how much vocabulary you have mastered, but whether you can blurt it out. After you have such a "habit", you can learn business English and use professional business language to conduct business work.
Business English teaching still focuses on language. Because the students who come here to study have business backgrounds themselves. The purpose of teaching is to teach students how to use English in the business field, and to teach students the necessary English vocabulary in business activities, English usage skills in contracts, negotiations, letters and other business links.
"Business English" is a combination of business and English. The weights of "English" and "Business" are as follows. English accounts for about 40%. Here, English language proficiency is a basic requirement. In other words, the first thing we solve is the language proficiency of students. Help students to effectively improve their English proficiency.
Business English courses provide business training on the basis of improving the students' level. These include different scenarios that you will encounter in your future work, how to cooperate with foreigners, foreigners’ working methods, and their living habits, etc. Tourism English training goals: To develop proficiency in basic knowledge of English listening, speaking, reading, writing, and translation, to have professional English skills in international tourism and hotel management, to understand travel agencies and tourism business, and to comprehensively master the advanced application of international and hotel management professional knowledge. Type management talents.
Employment directions: International travel agencies, star hotels, tourism administration departments, convention and exhibition centers and various enterprises and institutions, commercial companies engaged in tour guides, hotel and catering management, Chinese and foreign conferences, exhibitions and business activities Planning and operation management work, and can also be engaged in foreign-related tourism product trade and other work. After students graduate, the school can recommend jobs to tourism management departments such as the Beijing Municipal Tourism Bureau and large tourism companies, tourist attractions, tourist hotels, and tourist resorts in the capital area.
Main courses: basic English (intensive reading, extensive reading, listening, speaking), business English, tourism English, practical English writing, geography and transportation economics, tourism and business meetings, hotel service and management, international Marketing, communication skills, business negotiation, tourism psychology, public relations etiquette, history and culture of beauty, large conference organization and management, basic accounting, office automation, human resource development and management
Professional development prospects : As one of the ancient civilizations in the world, China has a long cultural and historical tradition. The motherland’s unique conditions such as its cultural history, national customs, and scenic spots attract travel enthusiasts from all over the world. Tourism has become one of my country's main pillar industries. Foreign tour guides and tourism industry managers have become urgently needed talents in our country. As a professional tourism English talent, you will have broad development prospects.
Adapt to market demand, constantly improve your brand meaning, pay attention to its practicality and practicality in teaching, strengthen the training of practical skills, go out, invite in, students and teachers must participate business activities, which will help the development of teaching activities. Experts believe that tourism English major is a development direction. The first is to keep close to the market and cooperate with travel agencies; the second is that the curriculum must reflect professional characteristics; the third is that the practical training must be flexible and diverse, and the three-year practical training must be continuous. Only in this way can the tourism major be developed with its own characteristics.
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