Summary of Cultural Tourism Festival Activities

Summary of Cultural Tourism Festival Activities

The purpose of the Cultural Tourism Festival is to show the achievements of the combination of culture and tourism, further promote the deep combination of culture and tourism, and promote the prosperity and development of the cultural tourism market. The following is a summary of the activities of the Cultural Tourism Festival that I organized. Let's have a look.

20xx Luoyang Heluo Cultural Tourism Festival ended successfully on June 10 under the correct leadership of the municipal party committee and municipal government, with the joint efforts of the city's tourism industry, relevant units directly under the municipal government and counties (cities), and with the strong support of news organizations. During the Heluo Cultural Tourism Festival (September 19 to 10/0), the city's tourism reception achieved good results, and the city * * * received domestic and foreign tourists 104 1 person-time. 470,000 person-times, and the total tourism revenue is 6 1. 6.8 billion yuan, up by 1.2 respectively. 39%、 19。 17%。 Among them, domestic tourists 1038. 540,000 person-times, domestic tourism income 6 1. 65.438+06 billion yuan, an increase of 65.438+02 respectively over the same period of last year. 4 1%、 19。 24%; Inbound tourists II. 930,000 person-times, and the foreign exchange earned by tourism was 833. 080,000 dollars; Tourist attractions receive tourists. 350,000 person-times, ticket revenue 12697. 260,000 yuan. The related work is summarized as follows:

First, tourism activities have achieved remarkable results.

During this Heluo Cultural Tourism Festival, the opening ceremony of 20xx Luoyang Heluo Cultural Tourism Festival, the meeting between Chinese and foreign travel agencies and the National go on road trip Club, and the investment fair of Heluo Cultural Tourism Festival were a complete success, which made a good start for Heluo Cultural Tourism Festival. About 400 foreign actors from 10 foreign cultural performance groups from Russia, Spain, Hungary, India, Turkey and other countries were invited to attend the opening ceremony of 20xx Luoyang Heluo Cultural Tourism Festival, and the performance team of our city presented wonderful programs such as bagpipes, folk dances and songs. Exotic customs and national culture complement each other, providing a rich cultural feast for the general public and Chinese and foreign tourists. According to statistics, the opening ceremony attracted more than 20,000 local audiences and citizens. About 170 people from Nanjing, Hangzhou, Wuhan, Changsha, Hefei, Guangzhou, Shenzhen and other cities along the high-speed railway and more than 50 self-driving clubs all over the country were invited to attend the 20xx meeting of Chinese and foreign travel agents and self-driving clubs. Through centralized promotion, face-to-face talks and route inspection, the communication and cooperation between our city's tourism industry and major travel agencies and go on road trip clubs in major tourist source areas have been further strengthened, and Luoyang's rich tourism has been displayed. The investment fair of Heluo Cultural Tourism Festival focuses on promoting Luoyang's rich tourism resources and Luoyang's tourism boutique projects to attract strategic investment partners to participate in the development of Luoyang's tourism industry. More than 80 tourism investors, including Beijing Guosuo Zhonglian Cableway Technology Co., Ltd., Beijing Zhongxing Tianhe International Tourism Culture Co., Ltd., Shanghai Power Helper (Ticket Express) Co., Ltd. and Taiwan Province Mulan International Group, were invited to learn about Luoyang's tourism, investment environment and specific projects through tourism promotion meetings, field trips and other forms. At this tourism investment fair, the city launched 65 key tourism investment projects, and investors conducted detailed docking exchanges with relevant counties and units. The projects that investors are interested in and concerned about mainly include: the comprehensive development project of Taiwan Province Mulan International Co., Ltd. and Luoning County connecting Luoshu Cultural Park in China; China RV Camping Base Alliance and Luanchuan County Docking Camping Base Project; Sino-American Eurasian Aviation Investment Co., Ltd. and Geely District dock the aviation town project in Xixiayuan water sports and leisure tourism area project; Beijing Guosuo Zhonglian Cableway Technology Co., Ltd. docked with Xin 'an County to build ropeway projects in Qingyaoshan and Daimei Mountain.

Second, the situation of festival tourism is gratifying.

Traditional scenic spots continue to be hot.

During the Heluo Cultural Tourism Festival, historical and cultural tours represented by Longmen, Baima Temple, Guanlin and other scenic spots are still the core products of our city, attracting a large number of Chinese and foreign tourists. During the Heluo Cultural Tourism Festival, Longmen and Baima Temple received 46 tourists respectively. Twenty thousand people, 18. 930 thousand people. Especially during the "Eleventh" Golden Week, the total number of visitors to Longmen Grottoes exceeded 28. 270,000 person-times, and the maximum number of daily tourists exceeds 6. 070,000 person-times. The main parking lot and standby parking lot in each scenic spot are full before 9: 00 a.m. every day, and the slow lane outside the scenic spot is also full of go on road trip vehicles inside and outside the province. Sina, Baidu and other major portals and CCTV news broadcast reported the tourism situation in our city, affirming that the hot tourists in our city's scenic spots are concentrated but orderly. The ecological leisure scenic spots on the south, west and north lines are also favored by citizens and tourists, and the tourism situation is particularly hot. During the festival, there were long queues at expressway in Luoluan and the popular scenic spots leading to Chongdugou, Longyuwan, Jiguan Cave, Baiyun Mountain, Muzhaling, Longtan Gorge and Xiaolangdi, as well as the urban and suburban green parks leading to Sui and Tang Botanical Gardens, Wangcheng Park and Wan 'an Peak Park. During the Heluo Cultural Tourism Festival, Baiyun Mountain and Laojun Mountain received tourists 16 respectively. Twenty thousand people, 12. 590 thousand people.

Various festivals are splendid.

With the theme of "beautiful homeland", Wangcheng Park held a grand autumn chrysanthemum exhibition, with nearly 55,000 pots of more than 400 kinds of chrysanthemums with different shapes, such as artistic chrysanthemums, multi-headed chrysanthemums and National Day chrysanthemums, which attracted a large number of citizens and tourists to enjoy the flowers. During the whole Golden Autumn Chrysanthemum Exhibition, the Transformers model was also exhibited, and the Wa folk custom exhibition in Yunnan was held, which enriched the viewing experience of tourists. During the National Day, the "Laughing Man Tang" Crosstalk Society featured cross talk and Quyi performances, and invited well-known domestic cross talk and Quyi artists to perform, interspersed with national intangible cultural heritage performances such as Heluo Drum and Henan Pendant. Before each performance, visitors are arranged to taste peony phoenix tails, small bowls of soup, fried meatballs and other representative water mat dishes in the theater. Because of its rich cultural characteristics, it is favored by citizens and tourists, and the venue is full during the Golden Week. In addition, a series of cultural performances such as Jay Chou's Ferris Wheel 2 World Tour Concert, Luoyang Station, Silk Road Cultural and Ethnic Scenery, large-scale original dance drama Guan Gong, and French large-scale sitcom A Night in chansons have come one after another, which greatly condensed the popularity, stimulated consumption and promoted the prosperity of the holiday tourism market.

Rural tourism continues to heat up.

. During the Heluo Cultural Tourism Festival, not only the traditional cultural landscape scenic spots are booming, but also the rural leisure and holiday tours such as pastoral picking, ecological fishing, leisure farms, outdoor sports bases and family farms in our city are booming. It is also crowded with tourists and has become a new tourist consumption hotspot. In order to avoid the influx of people in key scenic spots, many citizens and tourists choose to travel in the countryside, enjoy the rural autumn scenery, feel the beautiful rural scenery, experience the autumn harvest life of farmers and taste authentic rural farm dishes. Luanchuan County has optimized its resources, and launched six boutique rural tourist spots: Zhuangzi Village in Miao Zi Town, Liu Ping Village in Heyu Town, Xigou Village in Wan Tao Town, Danangou Village in Chengguan Town, Gaoshan Fishing Village in Lion Temple and Guanxing Village in Shimiao Town. The slogan is tailor-made for each village, one village, one product, one village, one characteristic, attracting a large number of tourists to feel "vacation without scenic spots". Jin Meng county has carefully planned and organized the third pomegranate picking festival in Xiaolangdi town, the new rice festival in Menghui Yintan and other distinctive and interactive tourism festivals. The colorful activities such as rice harvesting, lotus seed picking, peanut picking, duck catching, earth egg picking and fish in troubled waters launched by Yintan Agricultural Leisure Tourism have attracted more tourists to visit. The Xiaolangdi Cross-country Motorcycle Exhibition held in Cuiling Leisure Park of Xiaolangdi also attracted a large number of citizens and foreign self-driving tourists with its spirit of exceeding the limit, combining people with vehicles and working hard actively. Jin Meng fruit and vegetable picking, represented by Xiaolangdi picking, has also attracted many tourists to feel the pleasure of picking. The stone tribe, Luhun Lake, Baihe Millennium Ginkgo Forest, Paper House Badaogou Hot Spring and other rural tourist spots in Song County have their own characteristics and are deeply loved by tourists. During the golden week, the peak of passenger flow was ushered in. The dam of Luhun Reservoir is full of vehicles, tourists who take boats, fish and eat fish banquets are in an endless stream, and hotels by the lake are also full. Stone tribe receives more than 2500 people every day. Tourists eat farmhouse meals, live in farmhouses and buy agricultural products. Business in the small village is booming, and the parking lot and roadside village head are full of vehicles. Villagers' homemade straw brooms, nine specialty sweet potatoes, bean jelly and sweet potato noodles are very popular with tourists. Due to the pre-holiday selection of rural tourism and ecological farms organized by Luoyang City, the market warmed up in advance. During the Golden Week, Songhu Farm received an average of 2,500 people a day, and Yishui people received an average of 2,000 people a day, more than double the usual number. Wan Wen gourd products in Mengge Gourd Manor in Songxian County sell well, and tourists keep coming. The villages in Song County, such as Wanglong Village, copper river Village, Shuimo Village, Tianqiao Ditch Village, Mingchuan Village, Baihe Shangsi Village and Sixia Village, are all close to the main scenic spots. During the Golden Week, every family's business is booming, and it is hard to find a bed for three or four lunches every day. Sales of tourism products such as delicacies, dried fruits and Chinese herbal medicines soared.

Huimin tourism is very popular. During the Heluo Cultural Tourism Festival, in order to let Luoyang citizens and tourists enjoy the service of benefiting the people more, various scenic spots, hotels and shopping malls in Luoyang launched a series of activities to benefit the people. A number of scenic spots such as Chongdugou launched half-price concessions, and Baiyun Mountain Scenic Area launched a one-yuan tour. Some hotels have introduced ordinary rooms such as business standard rooms, luxury standard rooms and suites, and some have also introduced tight rooms such as booth rooms and honeymoon rooms to join the preferential ranks. During the Heluo Cultural Tourism Festival, tourism enterprises such as restaurants and shopping malls in our city also introduced various preferential policies and special services to tourists according to their own characteristics, which greatly enhanced the popularity of Luoyang tourism and increased the number of tourists in our city.

Third, new scenic spots and new products have mushroomed.

During the Heluo Cultural Tourism Festival, the new attractions and products in our city are constantly enriched, and the situation is hot, which has become a new bright spot to attract tourists. China Lavender Manor in Luoyang held the "Dream Lighting Festival" with innovative ideas, which greatly enriched the tourism market in Luoyang. Activity with150,000 led lights, put a starlight coat on 1300 mu lavender flower field. /kloc-The 0/00-meter-long "Dream Times Tunnel" is crowded with tourists. /kloc-the 0/4-meter-high "love boat" shocks dreams and attracts tourists to take pictures. Nearly 100 acres of "Bright Galaxy" theme lighting gives people a warm and romantic visual sense. During the National Day holiday, a large number of tourist buses with foreign licenses and vehicles from go on road trip line up at the entrance of the scenic spot every day. In addition to tourists from all over the province, it also attracted nearly 80 thousand tourists from outside Shanxi, Shaanxi, Hebei and Inner Mongolia. During the Heluo Cultural Tourism Festival, the scenic spot received 380,000 tourists. During the Sui and Tang Dynasties, Luoyang City National Heritage Park carried out "Huang Wu Gift" lottery games and other activities, and arranged a number of interactive experience games in the scenic area, which greatly gathered popularity and increased daily passenger flow. During the Heluo Cultural Tourism Festival, * * * received 30,000 tourists. Daimei Mountain, Amethyst fairy mountain and other scenic spots in Xin 'an County have stepped up publicity, which has increased the attraction of tourists and made the tourist reception extremely popular. Every morning after 10, all parking lots and temporary parking spaces in the scenic spot are full. During the 11th Five-Year Plan period, Wanan Mountain Peak Park is open to the public free of charge. Every day, many tourists from go on road trip go to climb mountains to enjoy autumn. The scene is satisfactory. Balitang Culture and Art Park held "Unlimited Dreams, Unlimited Creativity-the First Creative Carnival of Campus Makers", which was interactive and innovative, attracting many citizens in our city to watch the experience with their families and mouths, and the popularity was bursting.

Fourth, smart tourism improves service quality.

During this year's Heluo Cultural Tourism Festival, the smart tourism platform of our city played an important role. Through real-time monitoring, early warning and rapid response to key parts of the city's scenic spots, the smooth reception of scenic spots, reasonable diversion of tourists, safe and orderly market and obvious improvement of tourism services have been realized. By installing traffic analysis cameras and equipment in the tourist passages of scenic spots of Grade 3A and above in the city, the dynamic statistical analysis of tourist flow in scenic spots can be realized, which provides scientific basis for improving the service of scenic spots and the safety management of tourists. Through the remote monitoring (online viewing) system of scenic spots, the remote visual management of scenic spots can be realized to meet the requirements of emergency command and dispatch of scenic spots.

During the Eleventh Golden Week, Longmen Grottoes and Tencent jointly created the "Internet Plus Smart Scenic Area", which brought more smart experiences to tourists from all directions and sang a new melody of "Eleventh" smart tourism. The wisdom and charm of the scenic spot "internet plus" kindles the passion of tourists, and the scene of purchasing tickets by scanning the code on WeChat is very popular. Many humanized wisdom experiences such as WeChat voice explanation and WeChat interactive games have improved tourists' satisfaction. The interesting and convenient wisdom experience of "internet plus" has won rave reviews from tourists. During the eleventh period, the number of WeChat ticket buyers in Longmen Scenic Area accounted for more than 20% of the total number of ticket buyers. Visitors can easily use their mobile phones to enter the park quickly for 3 seconds, and they can also enjoy the first discount of 10 yuan. Longmen Grottoes Scenic Area is "on fire" instead of "blocked", and the park tour is convenient and smooth. On June 2nd, 10, in the CCTV news channel "News Live Room" program, with the theme of "Humanized Settings, Helping Tourists Visit Scenic Spots", during the National Day holiday, for the first time, visitors were able to listen to free explanations, pay for tickets by WeChat, enjoy discounts and other humanized settings in Longmen Grottoes scenic spot with full coverage of Wi-Fi signals. 654381On the evening of October 5th, in the column "Attention Tonight" of CCTV comprehensive channel "Evening News", "Tourists are bursting, how do scenic spots meet the big exam? As the title, I once again pointed the camera at Longmen Grottoes and reported the news that mobile phone scanning code made tourists experience more comfortable.

During the "Eleventh Five-Year Plan" period, Luanchuan County cooperated with Luoyang Dream Service Network Technology Co., Ltd. and released 400 16 19666 Luanchuan Tourism Advisory Service Hotline. Six professional telephone operators provided 24-hour travel consultation and accommodation arrangement services for tourists. The comprehensive monitoring platform of tourist attractions has been put into operation, and the dynamic monitoring of main scenic spots without time difference has been realized. At the same time, seven tourist consultation service centers have been set up in the county, and two temporary consultation points have been set up in expressway Chongdugou and Luanchuanxia Station in Luoluan, and 30,000 tourist service cards, leaflets and tourist maps have been printed and distributed to tourists free of charge, providing convenient consultation for tourists.

Key tourist counties such as Songxian and Xin 'an have achieved remarkable results in helping tourism reception through smart tourism platforms. Weibo, WeChat, official tourism agencies of counties, scenic spot Weibo and WeChat simultaneously release real-time situation and passenger flow information of scenic spots, strengthen real-time interaction with tourists, and organically combine online and offline to achieve seamless docking.

Fifth, the role of tourism+power industry is outstanding.

During the Heluo Cultural Tourism Festival, the number of tourists to Luoyang continued to run at a high level, and the role of tourism and power industry became more prominent, which led to a substantial increase in consumer demand for accommodation, catering, transportation, shopping and entertainment in our city and promoted the overall prosperity of our festival economy. The occupancy rate of star-rated hotels and express hotels remains high, with the peak period exceeding 90%. Luoyang specialty snacks, such as batter, non-turning soup, Hu spicy soup, beef mutton soup, tofu meatball soup, instant noodles jiaozi, etc. It has attracted a large number of tourists to feast their eyes. Snacks in Old Town Street are particularly lively, and tourists and citizens from all over the world have gone to taste snacks. The peak period lasted until midnight. Tourists gather in tourist shops and large supermarkets, and Luoyang's special tourist commodities such as Tang Sancai, Peony Porcelain, Peony Painting, Peony cake and Peony Scarf continue to sell well. Dennis Department Store, Dazhangsheng Demei, wanda plaza, Xinduhui, Jianye Kaixuan Square, Quanshun Square, Luoyang Central Department Store, Wangfujing Department Store and other large shopping malls. They have taken the initiative to build the market, seized the holiday business opportunities, and launched various preferential incentives and promotional activities, resulting in a substantial increase in sales revenue.

Sixth, the tourism market is safe and orderly.

The municipal tourism department started as early as possible, issued relevant documents, and made comprehensive and detailed arrangements for the tourism market order, tourism management services, tourism safety production, and tourism emergency support during the Heluo Cultural Tourism Festival and the "Eleventh" Golden Week. Relevant units in counties, urban areas and municipal governments attach great importance to holiday tourism, actively carry out comprehensive inspection of the tourism market, strengthen inspection of key parts such as scenic spots, tourist gathering places and transportation hubs, standardize the order of the tourism market, implement 24-hour duty, fully accept tourists' complaints, and solve problems for tourists. Start the holiday tourism command organization in an all-round way and implement the holiday tourism working mechanism. Tourist information consultation center, tour guide service center, guest room service center, tourist vehicle service center and tourist complaint center are on duty 24 hours a day, and do a good job in information submission, sampling survey, statistical prediction, complaint handling and tourist guidance. Strengthen the market forecast and traffic monitoring of key links such as transportation, accommodation and scenic spots, and dynamically release tourism information through media such as TV, newspapers, internet, Weibo, WeChat and tourist hotline to guide tourists to arrange their trips reasonably. City tourism complaint acceptance department is on duty 24 hours a day, accepting complaints from tourists and protecting the legitimate rights and interests of tourists according to law. During the whole period of Heluo Cultural Tourism Festival, there were no tourism safety accidents in the city, and * * * accepted general tourism complaints 12, and no vicious tourism complaints occurred, realizing the standardization and order of the tourism market.

Although this Heluo Cultural Tourism Festival has achieved fruitful results, there are still some problems, such as the service quality and comprehensive environment of some scenic spots, the service system of tourism companies and the quality of tourism professionals. We will earnestly learn from the experience and lessons of this Heluo Cultural Tourism Festival, make persistent efforts to promote the leap-forward development of tourism in our city, and make greater contributions to Luoyang's construction as a sub-provincial central city, tourist destination and distribution center in the Central Plains Economic Zone.

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