"Immersion" will become a powerful driving force for the upgrading of cultural tourism consumption.

The best way to guide and perceive cultural tourism is physical and mental experience. The increasingly prosperous cultural experience tour satisfies people's desire of "seeking novelty, seeking difference, seeking knowledge and having fun" and is deeply loved by tourists. Scientific and technological innovation provides powerful kinetic energy for cultural experience tour. The integration of cultural experience tour and technology has created a perfect experience for tourists and become an important force to stimulate cultural tourism consumption.

The cultural travel experience is getting hotter and hotter.

Recently, the Beijing Municipal Bureau of Culture and Tourism launched the first batch of 16 Beijing cultural tourism experience bases. Among them, Beijing Tongrentang Ma Zhi Health No.0 Store, the modern Chinese medicine experience base, integrates traditional culture with modern life, and constructs experience consumption scenes such as baking workshops, tea shops, cafes and four-season kitchens, so as to facilitate tourists to understand the four-season health concept of spring planting, summer harvest, autumn harvest and winter storage. It has become a new hot spot in Beijing tourism, attracting many tourists to take photos and punch in.

Beijing Cultural Tourism Experience Base provides more diverse and personalized choices for tourists to experience the profound cultural connotation of the capital. In Beijing Leifeng Peking Opera Troupe, visitors can not only hear explanations about the history, costumes and props of Peking Opera, but also enjoy Peking Opera performances, learn Peking Opera movements, experience Peking Opera costumes and makeup, and feel the charm of Peking Opera art in all directions.

Experience tours of cultural shrines, Chinese classics and other routes, as well as the opening ceremony, teacher-respecting ceremony and adult ceremony in Jining, Shandong Province, are deeply loved by tourists. People set foot on the experience journey of the cultural holy land, entered one of the spiritual homes of the Chinese nation, followed the footsteps of Confucius and Mencius, visited the source of Confucianism, and experienced the charm of Confucianism in the holy land.

Anshun, Guizhou is a traditional tourist city, with rich tourist resources such as Huangguoshu, Dragon Palace and Tunpu. However, it has long relied too much on tickets. Now Anshun is changing from sightseeing tour to in-depth experience tour, and from tourist city to urban tourism. Experience tours such as Anshun Batik Museum, Louhu Art and Culture Center, immersive light and shadow performance "Night Book Today" and live performance "Night of Honghu Lake" have become new highlights of Anshun tourism.

Appreciate the cultural charm

The attraction of experience tour lies in the charm of culture. After cultural innovation, many traditional tourism resources are full of new vitality, which gives more tourists a channel to understand traditional culture, red culture and innovative culture.

Beijing Ren Jing Culture Paper Culture Paradise Experience Base combines modern technology and traditional skills. Visitors can visit and touch all kinds of paper materials and make their own handmade paper lanterns, round fans and other works. Today, with the prevalence of virtual electronic media, this experience can even arouse the intimacy brought by paper. Beijing Hongxing Erguotou Liquor Intangible Cultural Experience Base combines the brewing experience of national intangible cultural heritage. Visitors can experience the Beijing flavor culture of old Beijing in the process of brewing new wine by themselves.

During the National Day of 2020, Jiangxi Ruijin "Bloody Beijing" and other interactive and experiential red tourist attractions received 80% of the total number of tourists in Ruijin, which promoted the transformation and upgrading of red tourism. Bloody Ruijin is the first large-scale red live performance project in Ganzhou and the first large-scale actual performance project in Jiangxi Province, which shows the history of Ruijin Soviet Area in a panoramic way.

Xi 'an Anda Tang Cheng Pedestrian Street was listed as the first batch of national demonstration pedestrian streets in 2020, providing a good place for tourists to experience immersion. All the landscapes in the block are the ancient rhyme of tang style. In addition to normal resident performances such as Back to Chang 'an, there are many small stages on the pedestrian street. There are acrobatics, folk art and folk music performances in the evening, which integrates culture, performance, catering, leisure and entertainment. Tourists are in it and dream of returning to Chang' an in one second.

Technological innovation experience

Immersive experience has opened up a new development path for cultural tourism, and technological innovation has inserted wings for cultural tourism. Science and technology have broken the time and space limitations of cultural tourism, and created a new mode of immersive cultural tourism consumption through online and offline integration. Tourism is not only beautiful and more fun, but also the tourists are there and enjoy themselves. Meituan's big data shows that the immersive cultural travel experience has become a fashion leisure and entertainment project that people of all ages, especially young people, can accept and participate in. About 75% of the related consumption comes from young people aged 20 to 35, who are very interested in experiences, stories, games, art, night trips and other elements.

Science and technology make red tourism really "live". Immersive experience makes tourists closer to the emotion of red tourism. On the basis of not changing the status quo of the former revolutionary sites, Ruijin uses new technologies such as AR and VR to improve the overall display level of major scenic spots such as Yeping and Hongjing. Visitors are pleasantly surprised to find that revolutionary history and modern science and technology are integrated, from listening to history to touching history, from visiting history to experiencing history, which greatly enhances the sense of integration. The Zunyi Conference Memorial Hall in Guizhou has built an immersive experience through technologies such as 4D holographic projection, multi-channel projection and virtual reality, so that visitors can immerse themselves in a specific situation, atmosphere and theme, and various audio-visual effects act on the body and mind in an all-round way.

At present, the immersive cultural experience tour has a variety of contents such as immersive blocks, immersive theme parks, immersive museums, immersive performing arts, immersive exhibitions, immersive light shows, immersive experience halls, immersive night tours, etc., which will become a powerful driving force for the upgrading of cultural tourism consumption.