What problems exist in the commercialization process of rural tourism and leisure development products and services? Propose necessary countermeasures.

At present, rural leisure tourism is increasingly accepted by people, and the development of leisure tourism will play a decisive role in promoting the growth of the national economy. Judging from the current development situation, the overall quality is low, mainly reflected in vague positioning, lack of characteristics, unprominent cultural characteristics, mostly mid- to low-end products, less development of new tourism products, and relatively backward product software facilities.

In view of the current development status and existing problems, it is necessary to develop rural leisure tourism products, make full use of agricultural tourism resources, realize the construction of new rural areas, create a sports and leisure industry, and create a harmony of "rich life, sunshine of life" New countryside, put forward development strategies for developing rural leisure tourism products.

1. Focus on product features and highlight development themes. It is necessary to analyze whether the resource characteristics meet the needs of the leisure market, determine the main body of development, select monopoly products that have a leading and supporting role when developing leisure tourism products, and integrate the concepts of specialization and theme throughout product development.

2. Enrich cultural connotation and enhance cultural taste. It is necessary to fully tap the cultural connotation of leisure tourism products, satisfy tourists' spiritual and cultural enjoyment, create culture and innovate culture in the development process, give new features to products, and continuously innovate.

3. Develop experience products to improve experience value. The development of highly participatory leisure tourism products can not only satisfy tourists' sensory enjoyment, but more importantly, enable tourists to gain a comprehensive experience during the tourism process, leave a deep impression, and improve the experiential value of leisure tourism products.

Four. Improve product levels to meet market demand. The structure of leisure tourism products should be hierarchical, taking into account the needs of both domestic and international markets. When developing international products, we should take advantage of the fact that foreign tourists generally have a strong interest in Chinese culture, dig deep into cultural characteristics, and develop distinctive products. and international brand products with obvious advantages.

5. Promote appropriate advancement and develop new products. Whether it is core products or extended products, we must use culture to innovate, turn this cultural innovation into a tourism brand, create a new tourism market, and guide tourism consumption.