What is the concept of exhibition marketing?

Exhibition marketing is a series of marketing activities adopted by exhibition companies through price, service, image design, publicity and other means in order to attract more customers and increase the value and influence of the exhibition brand.

Exhibition marketing only shows its latest products and achievements to customers and peers in the form of exhibitions. On the one hand, it can increase the company's performance, and on the other hand, it can improve the company's brand influence.

Measures for exhibition marketing:

1. Increase advertising efforts to make more exhibitors interested in the exhibition to expand the size of the potential market;

2. By strictly controlling costs and carrying out large-scale operations, reduce exhibition quotations to increase the number of buyers in the effective market;

3. Make appropriate adjustments to the exhibition to lower the qualification requirements for potential buyers;

4. Develop a more competitive marketing mix plan and strive to occupy a larger share of the target exhibition market.