Chengdu is an ancient town in great reversal, spending 2 billion yuan to build cultural tourism business cards. Which ancient town is it?

Whenever Sichuan is mentioned, many people think of Chengdu. As the capital city of Sichuan, Chengdu's comprehensive strength is relatively strong in the whole province and even the whole country. Today, Chengdu not only has a strong economy, but also has a very good tourism development. It is a tourist destination that many people yearn for. Chengdu has beautiful scenery, delicious food and giant pandas to see. Once a song "Chengdu" made the city prosperous, and many people had different expectations for bars and ancient towns in Chengdu.

Looking at the increasingly excellent development of Chengdu tourism, the development of urban tourist attractions can not be ignored. Among many types of scenic spots, the ancient town scenic spot seems to be relatively easy to build, not only in Chengdu, but also in many cities in China to attract tourists. But can modern antique towns really attract tourists? Chengdu has learned a lesson in this respect.

Now there is such a clean ancient town scenic spot in Chengdu, named Longtan Water Town, which is an antique building that cost 2 billion yuan to build. At the beginning of the planning, Chengdu still had great expectations for it, hoping that it would become another business card of Chengdu after the memory of Jinli, Kuanzhai Lane and Dongjiao. In addition, this ancient town is the only characteristic block in the central city of Chengdu that is built with living water resources. In Chengdu, it was once called "The Riverside Scene at Qingming Festival", but in reality it has been greatly reversed.

However, the greater the expectation, the greater the disappointment. Longtan water town, which cost 2 billion yuan to build, suffered a cold winter not long after its opening. Although there are no tickets, few tourists come here. Until today, not to mention tourists, even businesses in scenic spots can't hold on and quit. Then, this ancient town was so well publicized in the early stage, why has it become a deserted place now?

First of all, the traffic problem. Longtan Water Town is located between the Third Ring Road and the Fourth Ring Road in Chengdu, and there are many traffic trunk roads and railway lines around it. At first glance, it seems that the traffic around here is very convenient, but it is not. The railway line and the traffic trunk line are divided here, and driving is a detour, so the traffic is inconvenient. Secondly, the architecture and decoration of this ancient town look good, but no matter how beautiful it is, it is man-made. There is no history to be found, and the development orientation of the scenic spot is not clear.

This Longtan water town with an investment of nearly 2 billion yuan has gradually been forgotten by people. The reason why an ancient town scenic spot can attract many tourists is that it has its own historical background first, and then its own characteristics. Ignorant imitation is absolutely unacceptable. How to treat the development of Longtan Water Town in Chengdu?