Is it necessary to investigate and measure tourists' intention to revisit?

It is necessary to investigate and measure the intention of revisiting.

Tourists' intention to revisit is one of the important indicators in tourism market research. For managers of tourist destinations, understanding tourists' intention to revisit is helpful to formulate more accurate marketing strategies, improve tourism services, and thus enhance the competitiveness and attractiveness of tourist destinations.

The intention of revisiting reflects the satisfaction and loyalty of tourists to their destinations. If tourists are satisfied with the destination, they are more likely to choose it again and even recommend it to relatives and friends. Therefore, investigating and measuring the intention of revisiting can help the managers of tourist destinations understand the needs and expectations of tourists, so as to provide better tourism services.