Traditional Culture Encyclopedia - Travel guide - What is the core of Wanda’s tourism real estate strategy?

What is the core of Wanda’s tourism real estate strategy?

1. Closely follow the theme of scarce natural resources, grasp the needs of the times when the urban middle class in Chinese society is forming and put forward higher requirements for high-quality living, and seize scarce natural resources first to establish lasting development advantages.

2. Adhering to the theme of huge investment and urban operation, the tourism real estate projects invested by Wanda are all large-scale projects with an investment amount of more than 10 billion. After this type of project is completed, it is not just a project, but a collection of A composite real estate project integrating theme tourism, living and leisure, and an urban operation project integrating five-star hotels, themed tourist attractions, large commercial facilities, serviced apartments, bungalows, and villas, with high investment and high output Typical features;

3. Adhere to the cooperation model jointly created with giants. Wanda's commercial real estate projects are often constructed and developed by itself. The biggest difference from Wanda's commercial real estate projects is that the current tourism real estate projects led by Wanda have joined forces with domestic capital giants. For example, many of Wanda's projects are jointly developed with Oceanwide Group , Lenovo Group, Yifang Group, Yili Resources Group, UFIDA Group and other giants cooperate and develop together. Joint construction, joint investment, shared results, and complementary advantages have become important features of the operation of Wanda's tourism real estate projects.