Personal marketing work summary: 5 articles

Inadvertently, a piece of work is over. Looking back on this work, I believe you have many feelings. Let's sum it up and write it down in the work summary. So, do you know anything about job summary? The following is a summary of my personal marketing work. I hope you like it!

Marketing Personal Work Summary Collection 1

Looking back on the past year, all the experiences have turned into beautiful memories. Combined with my own work, I have made some achievements in the past year, but there are still some shortcomings. Transform our outlets, improve service quality and strengthen outlet marketing. Our sub-branch has partially adjusted its staffing, arranged low-counter sales staff, made initial progress in personal financing business, and began to try to provide professional comprehensive personal investment and financing services to high-end customers. I also transferred from the low cabinet to the financial office to engage in personal financial business. Although I encountered many difficulties and problems in my work. However, under the guidance of the financial center of the branch finance department and the great attention of the branch leaders, we will build a team, train talents, grasp business development, expand the market with new products and increase marketing work. The following is the personal work summary report for 20___ _:

I. Overview of specific work in the past 20 years

Customer maintenance, mining, management and personal product sales;

1, grasp the basic work, make a good sales plan, and tap the wealth management customer base; Through the front desk counter, using the silver shopkeeper crm system, focus on developing vip customers and adding vip customers;

2. Further collect and improve the basic customer information, integrate customer relationship management, fund management and portfolio management by using the bank shopkeeper crm system, establish some customer information, classify and maintain customers while understanding the basic customer information, and actively sell various products, which has achieved certain results;

3. Intensify publicity and transmit information through newspapers, SMS, display boards and led banners. , and achieved some results;

4. Further promote the listing of new products such as RMB weekend wealth management, steady return series, aggressive wealth management of BOC and precious metal sales according to the investment and wealth management needs of market customers and the work arrangement of the superior bank.

Self-training and learning:

Under the great attention of the provincial branch, in March this year, after the selection of individual account managers and internal assessment, I participated in the formal training of afp qualification of Southwestern University of Finance and Economics. With my own efforts, I passed the national afp financial planner qualification examination in July this year, and obtained the qualification certificate in June+10, 5438. Through the standardized training of afp system, I have improved my quality after studying at this stage. At work, as a bank employee, when making investment and financial planning for customers, I appropriately configure various financial products according to different customers, aiming at creating the maximum return on investment for customers. I can turn what I have learned into the ability to serve customers, attend it blueprint training according to the actual situation of the bank, and constantly improve my business ability.

Second, the shortcomings

Although the Bank's wealth management business has developed initially, due to its late start and low starting point, the development scale of wealth management business is relatively small, and there is a big gap compared with peers, and there are problems such as insufficient personnel, low quality and inadequate management. At present, it is far from enough for our bank to expand its intermediary business income by developing agency insurance and consignment funds. Products need to be more abundant and financing channels need to be expanded. Many of our characteristic wealth management products, such as Huijubao, Waihuibao, paper gold and RMB games, have not been fully promoted (limited by the marketing staff and professional quality) and lack of professional wealth management.

Disadvantages:

1, the basic wealth management customer base (middle and high-end customers) is small, the customer information (address, number, hobbies) is not fully understood, and there is a lack of customer maintenance;

2. The marketing is weak, which requires teamwork to strengthen marketing and fails to give full play to individual abilities;

3. Business processes need to be combed and integrated, services need to be optimized to improve service quality, and customer information needs to be transmitted from the front desk to the financial office through multiple channels;

Iii. Work plan for the coming year

1. On the basis of consolidating achievements, understand and master the personal wealth management business market, cope with the competition in the same industry, and develop the wealth management business of the Bank rapidly.

2. Constantly strengthen quality training, self-study and participate in training; Further improve the business level

3. Increase marketing efforts, promote the realization of various goals, and effectively pay attention to the growth of customer volume.

4. Strengthen the study in combination with the actual work of the bank, do a good job in launching the new it blueprint system, and do a good job in personal work planning for 20 years.

Summary of marketing personal work II

First, the marketing department mainly completes the work.

1, conference reception

From the beginning of the establishment of the marketing department, hotel leaders have established the completion of conference reception as an important index to evaluate the work of the marketing department. Therefore, the marketing department strives for key breakthroughs and goes all out to ensure the completion of the annual business objectives. The marketing department overcame many difficulties such as shortage of staff, heavy workload, limited meeting space and aging of related facilities and equipment, and successfully completed the business target of 1 10000 set at the beginning of the year. By the end of165438+1October 30th, the total revenue of the conference had reached 167469 yuan (conference room rent 164 100 yuan, banners and water stamps 1370 yuan, others/kloc). The annual conference revenue is expected to exceed 6,543,800+0.8 million (with the increasing conference reception, the annual conference volume of ICBC has dropped significantly compared with the previous year, and the total consumption is about 6,543,800+0.5 million). Apart from the sincere unity and close cooperation of the two members of the marketing department, this achievement can not be achieved without the correct leadership and concern of all hotel leaders and the strong support and help of colleagues in other departments. In order to better attract customers and guide them to spend in _ _ _, with the consent of hotel leaders, the marketing department has made the following efforts in the hardware configuration of conference reception:

A. Because most of the tables and chairs in the conference room are broken, the original number of tables and chairs can't meet the needs of large-scale meetings. In order to change the present situation, 80 conference chairs, 10 conference table and 18 new tablecloths are added.

B. A wireless microphone, a projector and two wireless routers have been added to the electrical equipment.

During the C and _ _ _ training meetings, we cleaned up the idle offices (including our own offices) in time to ensure the success of the meetings.

2. Customer development and maintenance.

A. Customer development: In _ _ _, the Marketing Department newly developed 30 individual and commercial company agreement customers, and renewed their agreements with 13 customers whose agreements expired. Re-signed the credit agreement of three units. Five online booking companies were newly signed: eLong.com, Mobile 12580, Telecom 1 18 165438, China Airlines, billion inn, etc. (The main customers of online booking still come from the big three, namely Ctrip, E Long and Tongcheng. From June 1 to June 10, the total number of rooms booked by the hotel through the reservation network is 249).

B. Customer maintenance: First, classify and file the original customer data, and visit the dormant agreement customers one by one. Through the interview, I learned that there are probably several reasons why customers don't come to spend money:

First, because the company moved its office, it chose a nearby cooperative hotel.

Second, the company changed its head of outreach.

Third, subjectively feel that the hotel facilities and equipment are too old and give up cooperation.

Fourth, we just signed an agreement temporarily for the preferential price of a certain cooperation, and then there is no chance to continue cooperation.

Secondly, we extend the redemption of points to chess and cards, so that guests who spend in chess and cards for a long time can also get benefits through redemption of points. Up to165438+1October 30th, a total of 240 room bonus cards were issued, and 129 rooms were redeemed for bonus points. Handling loyalty cards for customers has achieved certain results in attracting repeat customers and stabilizing customers.

The third aspect is to select some loyal customers among qualified guests to develop into gold card customers. _ _ _ _ _ * *, issue gold cards 17.

3. Overall development of tourism market.

For a long time, hotels and travel agencies have hardly cooperated. This year, the marketing department has made a major breakthrough in this regard. In April, the hotel began to cooperate with CYTS, Jingxiang International Travel Service and Xiangxi International Travel Service. By the end of 165438+1 October 30th, the hotel * * * had received 383.5 guest rooms for travel agencies (16 was exempted by travel agencies, so the travel agencies actually used about 400 hotel rooms), and the revenue of * * * was 57,929 yuan (average house price)

In addition to travel agencies, the cooperation between _ _ Marketing Department and ordinary commercial companies has also achieved certain results. Since April, we have received 19 batches of sunshine life insurance, coal mining technology seminar, Shore clan association, Shede wine industry and other teams, and used hotel rooms 1034 rooms. Realized house price income of 206,655 yuan (average house price 199 yuan/room).

During the period from1October 65438+ to 165438+, it will definitely exceed 300,000. This achievement has made a corresponding contribution to the completion of the overall business objectives of the hotel.

Second, the shortcomings of the marketing department in the work

1, lack of ability to grasp market trends and respond to market changes.

The marketing department is the functional department responsible for handling public relations and sales business, and it is an important window for the hotel to improve its reputation and establish a good image. Play the role of staff and assistant in business decision-making and marketing planning. However, it is rather rough to deal with the changes of the whole tourism market because it is not good at capturing market trends, and the channels for obtaining information are single or the market information is not paid enough attention. The most prominent example is the loss of the qualification of the designated unit of the _ _ _ municipal government procurement meeting. Mainly because I didn't pay attention to the release of relevant information, I directly missed the opportunity to bid. Here, we should conduct a profound review. Another deficiency is that it is impossible to formulate corresponding marketing strategies according to the changes of target markets and seasons.

2. Lack of interaction with guests.

In the daily work of the marketing department, except in the process of meeting reception, there is little time for face-to-face communication with customers, and there is almost no opportunity to communicate with customers. Or there is such an opportunity that we inadvertently let it go. We can't know what the guests need, and we can't get the intuitive feeling of the guests' consumption in the hotel. Even if there are complaints or suggestions, the guests may not find the object to express. It is difficult to create a home-away and warm consumer experience for guests. This aspect is exactly what we ignore in our daily work.

3. The development of emerging markets and new customers is not strong enough.

Although the marketing department has made great progress in the reception capacity of travel agency teams and conference teams compared with the past, it is not strong enough on the whole, and there should be more room for improvement. The ratio of room rate income of tour groups to annual room rate income is less than 1%, and the ratio of room rate income of conference teams and tour groups to hotel room rate income is less than 3.5%, and the number of customers developing new agreements throughout the year is even smaller. In the case of fierce competition in Changsha hotel industry, the original target consumer groups have almost been carved up, which requires us to spare no effort to develop new customers and find emerging consumer markets. Obviously, the energy invested by the marketing department in this respect is not enough.

Three, _ _ year work plan

1, and strive to make the personal occupancy rate to a higher level.

In _ _ _, one of the main tasks of the marketing department will be to improve the occupancy rate of individual customers. We have advantages that most hotels don't have, that is, good location advantage and convenient traffic conditions. We will use all possible tools (Internet, newspapers, magazines and SMS applications) to increase hotel publicity. Strive to substantially increase the individual occupancy rate throughout the year.

2. Strengthen contact with major travel agencies.

In _ _ _, the marketing department plans to visit several famous tourist cities in the province (Zhangjiajie, Jishou, Hengyang, Yueyang and Shaoshan). ) During the weekend break before the Golden Week, we will establish long-term cooperative relations with major travel agencies in various cities and counties, so that these travel agencies will arrange their teams to our hotel to ensure the income of hotel rooms.

3. Strengthen the application of theme, price and channel marketing strategy.

In _ _ _ _, the marketing department will make corresponding marketing plans according to different festivals and seasons, and comprehensively use price, product and channel strategies to sell hotel rooms and restaurants in combination. Only by keeping the hotel in an active position in the competition can we attract customers to the maximum extent, thus ensuring the completion of the hotel's business objectives.

4. Strengthen communication and cooperation among departments.

Establishing a good communication mechanism is the guarantee for effectively implementing the marketing plan and serving customers perfectly. Therefore, the marketing department will, as always, actively communicate and cooperate with various departments, face customers as a whole, give full play to the overall marketing vitality of the hotel and create the best benefits.

5. The specific objectives are clear.

A. The income from the conference plan is 6.5438+0.3 million, and the ideal goal is 6.5438+0.5 million.

B. The total income of the conference team and the tourism team should reach 450,000.

C. the catering income brought by the marketing department exceeds 400,000.

In the new year, we will continue to explore and learn. We hope to have another busy and fulfilling year, but when we come back to sum up next year, I hope there are no regrets. We don't expect perfection, but we hope that in the new year, all the work of the marketing department will have good performance, breakthrough and innovation. I always believe in "Heaven rewards diligence". If you pay, there will be fruitful results waiting for you.

Summary of marketing personal work 3

Time still follows the same law, and another month has passed. To sum up the marketing work in August, the national adjustment of liquor consumption tax caused a sensation in the industry, followed by cracking down on drunk driving and local alcohol prohibition. Joy and sadness along the way, confusion and emotion, excitement and helplessness. ...

I. Personal growth and shortcomings

Sales need the support of company leaders and the mutual help of colleagues. This month, I have made great progress in organization and coordination, business development and management:

1, the ability to deal with unexpected problems and grasp the psychological state of others has been enhanced;

2. Self-adjustment ability of mentality is enhanced;

3. The management experience of the team and the operation ability of the overall regional market need to be improved;

4. The overall market awareness needs to be improved;

5. The ability to learn, predict and control the market has been enhanced.

Second, the sales performance review and analysis

This month's performance is still very small:

1, which laid the operating foundation of the company's key regional markets in southwest Shandong centered on Jining;

2. Successfully develop four new customers;

3. The total cash payment is 165438+ 10,000, exceeding the tasks specified by the company.

My analysis of my achievements is as follows:

1. Our company has been operating in Shandong for three years, so I have learned the experience and lessons from previous years. This year, I personally focused on finding key markets and operating Jining market with Jinxiang as the core. After two months of market operation, we have also explored some experiences, laying the foundation for next year's operation.

2. New customers are open to the outside world, and four new customers have been implemented. As the saying goes, "choice is more important than hard work", and the dealer's "strength, network, distribution ability, cooperation and investment consciousness" directly determines the quality of market operation;

Although I have completed the cash distribution task stipulated by the company, I am still far from the goal of 2 million set by myself.

The main reasons are:

A, the company's service lags behind, especially the delivery date, which seriously affects the sales confidence of the market and dealers;

B, the speed of new customers is too slow and the quality of customers is poor;

C, key market positioning is not clear, not firm.

Third, shortcomings in the work.

Among the new customers I visited, there were more than 10 with strong intentions, but because I didn't follow up later, I didn't have enough confidence, but I rarely implemented them in the end, wasting excellent resources!

For Tengzhou market, the foundation is still very good, but the investment awareness and company management of dealers are too poor. There are several market mistakes:

1. Did not find other potential high-quality customers to supplement at the right time;

There is no way to guide dealers to operate the market by themselves according to our ideas.

For Pingyi market, although the local protection is serious, through the coordination of relations, the special songs developed by dealers still cater to the consumption of rural markets. Before the off-season, because I failed to communicate effectively with the dealer and the service was not in place, the dealer finally focused on beer.

Finally, summarize my marketing work in August, and as a liquor seller, give some suggestions to the company:

1, focusing on brand image;

2. Improve various rules and regulations and salary system, and give full play to the subjective initiative of personnel;

3. Strengthen the hardware investment of products. The first impression of a product should give people a feeling of "value for money, value for money".

Summary of marketing personal work 4

Twenty years have passed. In this year's time, through hard work, I have gained something. Near the end of the year, I think it is necessary to make a summary of my work. The purpose is to learn lessons, improve myself, make my work better, and have the belief and determination to do better next year. Let me briefly summarize the work of one year.

I. Overview of work

I came to work in the company last month only because I was enthusiastic about sales and lacked sales experience and product knowledge in the automobile industry. In order to quickly integrate into this industry, I came to the company to learn product knowledge and explore the market. When I encounter difficulties and problems in sales and products, I often ask managers and leaders of various departments and other experienced colleagues to seek solutions to problems and deal with some difficult customers, and have achieved remarkable results.

By constantly learning product knowledge, collecting information from the same industry and accumulating market experience, we now have a possible understanding and understanding of our current market. Now I can gradually respond to all kinds of questions raised by customers clearly and fluently, accurately grasp the needs of customers and communicate well with customers, so I gradually gain the trust of customers. Therefore, after half a year's efforts, we have successfully negotiated with some users to buy our products. While constantly learning product knowledge and accumulating experience, my own strength and business level have been greatly improved. In view of some changes in the market and competition among the same industries, we can now come up with a relatively complete process to deal with some emergencies. Can operate a whole set of processes.

Also, my focus in 20__ years is second-line sales. The work of the second line is very important. Every car we sell in _ _ has to go through the hands of the second line. The location of the second line is a bridge between the first line of sales and users. One is to supplement and improve the front-line work, and the other is to guide and maintain users. In 20__ years, I worked in a second-line post for one year, and my satisfaction with the annual work was basically good. I serve at least 100 users! I feel a little proud of so many users! At the end of _ _ _, I went to the headquarters for molding training and became a qualified salesman. I conducted stronghold sales and market research in our secondary company. I also learned a lot of business knowledge of competing products in ZTE, which is very beneficial to our product sales.

Second, this year's problems

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ We can also predict that the models in the first half of the year will not be well digested and determined in the second half. Because the models in the first half of the year are almost saturated, it is wrong to choose the models in advance.

On _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Iii. Measures to Improve Problems in Work 20__

In view of the price difference of ten thousand yuan cars, we have made corresponding adjustments at the third quarter meeting of _ _, and the current product price is acceptable to most users. There are also some models that are wrong in advance. We are going to digest some cars in the peak season this year, look at the market and make an accurate inference! Reduce the financial pressure of companies and departments, and let us _ _ people go into battle easily and challenge the next task!

IV. 202 1 Personal Work Objectives and Plans

In the past 20 years, I have always adhered to the three basic principles of salespeople, namely, being the most disciplined, carrying out instructions, completing tasks and doing my job well. I hope the company will give me more opportunities to study and exercise, and enrich and improve my knowledge!

I hope that at 202 1, I can jump from the second-line position to the first-line sales position and become a complete salesperson. 20__, for a whole year, I mastered a set of operating procedures. Plus more than a year of sales experience, I have my own way to deal with some unexpected things. I believe I can become a qualified salesman. If I can enter the first-line sales position, I will try my best to do my best in sales and profits.

Summary of marketing personal work 5

I have many feelings in the coming year. Looking back on this year's work process, as an employee of _ Di, I deeply feel the vigorous development of _ and the spirit of struggle of _ people. As the window of the enterprise, a person's words and deeds also represent the image of the enterprise. Therefore, we should improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. Under the leadership of superior leaders and the strong cooperation of various departments, in _ sales have achieved better results than last year. Thanks to the cooperation of all departments and the support of superior leaders! _ year work summary:

From the opening of the factory to February 3, 2008165438, there were * * _ guests from three countries in Southeast Asia, with total sales of about _:

1, _: customer * * _ (new customer _ in _, old customer * * _ in _), with total sales of about _ rmb.

2._: * * _ customers (new customers in _ _ years, old customers in * * _ years ago), with total sales of about _;

3._: * * _ customers (new customers in _ _ years, old customers before * * _ years), with total sales of about RMB _ _.

Judging from the above data, the markets in Southeast Asian countries are relatively stable, and the return rate is relatively high (most of the old customers who have not returned orders have no customer contact information, which makes it impossible for us to contact customers actively to obtain information), but the market unit price competition is fierce and the profit margin is small. _ and _ markets also has a high return rate, but the order quantity is small and the variety is complex. However, some existing customers are ideal, but we need to keep in touch with more ideal new customers in order to obtain cooperation opportunities and increase sales. Busy for a year, due to personal lack of work experience and other reasons, there are many big problems in the work. In April, due to the electroplating material problem in the lamp cup electroplating factory, a large number of serious discoloration anomalies occurred in the direct lamp cup part shipped to customers by our company from April to May. On June+10, 5438, due to the problem of ring electroplating factory, customers complained that iron rings were easy to rust. However, because the company found the root causes of all kinds of products with abnormal quality in time, explained to the guests in time, compensated the guests again for the products with abnormal quality, and promised the guests that we would try our best to improve our work in the future to ensure that the quality of the products would no longer be problematic, so that the old customers did not give up their cooperative relationship with us. However, the customers who cooperated with us for the first time, because all the lamps and cups we delivered to our customers were seriously discolored, eventually led to the customers' failure to sell normally. Although we later compensated our customers for all the new lamp cups, our customers finally lost trust in the quality of our products, and at the same time gave up the idea of long-term cooperation with us, which made us lose an ideal big customer.

10, _ Guest, due to the customer's untimely payment, repeated communication failed to achieve good results, and we lost credibility with the customer, so we had to arrange for the customer to stop production, and at the same time, the customer's product inventory and funds could not operate normally, which brought serious losses to the company. This problem is still being closely communicated with the guests until the problem is solved. For all kinds of abnormal problems that happened in _ _ _, I realized my own shortcomings in all aspects, learned lessons from them and gained valuable work experience. In the future work, I will study hard to gain more work experience, so the probability of making mistakes will gradually decrease.

20__ year work plan and personal requirements:

1, for old customers, old customers and potential customers, keep in touch and communicate regularly, and stabilize the relationship with customers in order to achieve better sales results;

2. While having old customers, we should constantly explore more high-quality new customers;

3. Explore new customers from Southeast Asian countries that have no cooperative relationship at present, so that our products can be sold more widely;

4. Strengthen knowledge learning in many ways, broaden your horizons, enrich your knowledge, adopt diversified forms, improve your business level, and combine sales work with communication skills;

5, familiar with the company's products, in order to better introduce to the guests;

6. Try to change your bad way of doing things and don't like to communicate with others.

Related suggestions:

1. The salesman of the construction company suggested that all products produced by the company can draw up product details. On the one hand, all the details of the lamp can be recorded to improve the information. On the other hand, it is also convenient for salesmen to introduce products to customers more clearly and clearly, so that customers can believe in our professional level and strength.

2. It is slow to adapt to the development of new products in Southeast Asian countries. It is suggested to develop 1 new products (1 series) every month to attract customers' attention and earn high profit space; With the rapid development of the company and the market, we can expect that our future work will be more arduous, demanding and knowledgeable. To this end, I will study harder, improve my cultural quality and work skills, and make due contributions to the company.

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