What is the service mode and quality of Zhu Hua tourist hotels?

The service mode of Zhu Hua Tourist Hotel is to use the PMS system independently developed by the Group in its operation and management. The service quality pays attention to the creation of humanistic spirit, and combines the geographical location of the inn with "humanistic" elements such as art, culture, life and nature to explore the local history and culture.

Zhu Hua Hotel's "Seven Senses Service": sight, hearing, taste, touch, smell, participation and memory. Zhu Hua is the leading brand of domestic B&B hotels, keeping up with the development of the times. By integrating a large number of single B&Bs in scenic spots, it will be unified as a brand and standardized management, while retaining its own characteristics of integrating local natural aesthetics and humanistic customs.

Expand the layout of outlets with scenic spots as the core, cover the development strategy of tourist cities, accelerate the building of stores as new tourist consumption entrances, and realize the transformation from housing income to tourism income. Excavate destination resources, start from Zhou Bianyou, cut into the field of destination tourism, and strive to provide guests with a one-stop destination experience.

Brand characteristics of Zhu Hua tourist hotels;

On September 19, 2020, at the first B&B Hotel Industry Development Summit, Zhang Qiang, Chairman of the Cultural Tourism (B&B) Committee of China Hotel Association and Chairman of Lv Yue Group, gave a keynote speech entitled "Redefining and Restarting the Future", explaining and defining the significance of Zhu Hua as a B&B hotel from the perspective of the industry.

Use PMS system independently developed by the Group in operation management. Lv Yue Group's "Zhu Hua Hotel" is embedded in the "Lv Yue Zhu Yi Gallery" art project. The "Architectural Art Museum" records the creations of young artists and provides online and offline exhibition space.