How to open source and reduce expenditure in tourism?

Your question almost hit the nail on the head of the tourism industry. Many travel companies are facing problems similar to yours. At present, there are thousands of 5A scenic spots in China, not to mention 4A, 3A, and those without A. Facing the increasingly fierce tourism competition, if you want to open up the market in tourism, the ultimate thing is an innovation. Our company made a bold innovation in this year's National Day holiday and achieved unexpected results. Share it with you here.

Our company is a characteristic rural tourist attraction, which is currently in the "3A" and "4A" stages. Performance has been in a tepid state. So the boss said: if you don't regenerate in the reform, you will perish in the reform.

The first step of our reform begins with the ticket, which is also the focus of our reform. I hope that the first shot can be fired by changing the ticket. We abandoned the original binary paper ticket and adopted a new high-tech electronic ticket, similar to ic card, which became an RFID integrated CD ticket. As far as we know, there are not many scenic spots in China that use high-tech tickets at present. Our original intention is to use this as a gimmick to attract tourists, and we hope to enter the 4A evaluation through this innovation. Unexpectedly, the result was far beyond our expectation, which made us overjoyed.

After deciding to use high-tech tickets, we started the first step of publicity.

The first step is to advertise in the major authoritative newspapers in the province, and TV advertising travel channels are also spared, plus various print advertisements. Soon our ticket change was heated up.

In the second step, we decided to get two tickets for the Eleventh Golden Week and take the way of ticket discount to attract advertisers.

Third, the media plays a vital role in this propaganda process. Therefore, we sent invitations and press releases to some media.

The fourth step is the government. Because another important purpose of our reform is to enter the 4A evaluation, and the government is also our ancestor this time. Because the CD tickets we use have the function of information storage, we negotiated with the government, in addition to putting the introduction information of our scenic spots on the CD, it also gave the government a huge space for environmental planning and publicity, which naturally made them keep their mouths shut. The leaders of the Municipal Planning Bureau also promised to attend the publicity in person on 1 1.

Everything is ready, just waiting for the arrival of the eleventh. By the way, I forgot to mention that this CD-ROM ticket adopts advanced RFID technology. When checking tickets, it is similar to the ticket checking device at the subway entrance, and no one needs to control it. This is also a good publicity for us.

The results show that the publicity brought by the ticket reform is successful. 1 1 There are a sea of people every day, which not only attracts many tourists who come to try their skills, but also a large number of reporters who are not invited by us to come to the scene and shoot on the spot by many TV stations. Moreover, due to the high-tech ticket inspection equipment, the whole admission process did not get out of control or chaos in previous years, and it was absolutely orderly, which surprised many media who came to interview.

This is far from over. For a long time after the Eleventh National Congress, you can see the news of our new tickets in major newspapers, TV stations and the Internet. This after-effect publicity is completely unexpected. It is countless times better than spending huge sums of money on re-media promotion of scenic spots.

Finally, we did some statistics (statistics are also done directly by the ticket system), and the passenger flow this time is more than the total passenger flow in the previous three years. And most importantly, there are no and absolutely no fake tickets, evasion tickets and multi-use tickets.