What is smart tourism?

"Smart tourism" is a brand-new proposition. It is the application of Internet of Things, cloud computing, next generation communication network, high-performance information processing and intelligent data mining in tourism experience, industrial development, administration and other aspects, and it is a brand-new future-oriented tourism form. , so that the physical resources and information resources of tourism can be highly systematically integrated and deeply developed to serve the public, enterprises and the government. It is based on comprehensive communication and information technology, with the interactive experience of tourists as the core, with comprehensive industrial information management as the guarantee, and is characterized by encouraging industrial innovation and promoting industrial structure upgrading. Smart tourism is the use of new technologies such as mobile cloud and Internet, with the help of portable terminal Internet devices, to actively perceive tourism-related information and arrange and adjust tourism plans in time. Simply put, it is the real-time interaction between tourists and the Internet, which makes travel arrangements enter a touch era.

Smart tourism is a new development mode of tourism informatization based on cloud computing, with mobile terminal applications as the core and efficient information services such as perceptual interaction as the feature. The core is efficient information service for tourists. The construction and development of smart tourism will eventually be reflected in three levels: tourism management, tourism service and tourism marketing.

Smart tourism uses information technology to integrate some tourism resources, and then tailor them for tourists to provide suitable tourism products. For example, in 20 12 years, Macao received more than100000 tourists, and its information platform can reflect the specific number and ranking of provinces. Many domestic tourist cities receive a much higher number of tourists each year than Macao, but where they all come from and how many people are not clear. The composition of tourist destination, tourist orientation and development trend are not clear. Therefore, it is difficult to develop targeted and marketable tourism products.

Ethnicity

Fujian pavilion

Fujian pavilion

Zhenjiang City, Jiangsu Province took the lead in creatively proposing the concept of "smart tourism" in China on 20 10, developing the project of "smart tourism" and opening up a new time and space of "perceiving Zhenjiang and smart tourism". One of the core technologies of smart tourism, "moving core" technology, was successfully developed in Zhenjiang and applied in Beijing Olympic Games and Shanghai World Expo. China Standardization Committee approved that the Technical Specification and Standard of Wireless Sensor Ad Hoc Network was drafted by Zhenjiang City, which made the research and development, production, application and standard formulation of this kind of technology in Zhenjiang City in a leading position in the country, and provided professional technical support for the construction of smart tourism projects. At the 6th Straits Tourism Expo on 20 10, Fujian Provincial Tourism Bureau took the lead in putting forward the concept of "smart tourism" and established the "management system for exhibitors of smart tourism in the Straits" on the Internet. Fujian started the "Three Ones" project, that is, the "Smart Tourism" pilot project, namely, a network (online supermarket for Strait Tourism) and a card (Strait Tourism Card, including bank co-branded card, leisure stored value card, "mobile phone QR code fetion card" and derivative destination special card, etc. ) and the first line (Strait Tourism Call Center, including public service hotline and business information value-added booking service hotline). The Straits Travel Bank Card was issued to tourists from home and abroad in Fujian Province on 20 10. The new platform 20111has also been put into trial operation.

On the afternoon of 2011April 13, at the launching ceremony of "smart tourism" construction in Nanjing, Nanjing Tourism and Landscape Bureau introduced that in the face of increasing volume, more and more tourism products, higher demand levels and increasingly fierce market competition, we must rely on the power of modern science and technology to make tourism stronger. Provide intelligent management tools for management departments; Provide a more efficient marketing platform and a broad tourist market for tourism enterprises. Nanjing will start the construction of "smart tourism" this time, and will focus on providing more convenient and intelligent travel experiences for visitors to Nanjing; Provide a more efficient and intelligent information platform for government management; Promoting the activation of tourism resources into tourism products and amplifying resource efficiency are three core goals. Adopting the operation mode of "government-led, multi-party participation and market-oriented operation" and combining the superior resources of all sectors of society to promote the construction of "smart tourism" is in line with the requirements and trends of modern tourism development.

On September 27th, 20 1 1, the press conference of "Smart Tourism" in Suzhou was officially held. Suzhou Tourism Bureau officially created a "smart tourism" service with intelligent tour guides as its core function. Through all-round cooperation with Suzhou Haike Technology Company, a leading enterprise in the field of intelligent tour guides in China, it introduced its "smart mobile tour guide" into "smart tourism", which greatly improved the service quality of tourists coming to Suzhou.

20 1 1 Huangshan Tourism Bureau began to establish a comprehensive dispatching center for smart tourism, which is mainly composed of a "comprehensive tourism service platform" and a "tourism e-commerce platform" (Tuma.com), with four functions of "management, service, exhibition and operation", and the estimated construction period is 9 months.

20111,Luoyang Tourism Experience Network, Luoyang Tourism Information Edition, Luoyang Tourism Government Edition and English, Japanese, French, Russian, Korean, German and other foreign language versions of tourism websites have been built. During the 20 1 1 Peony Culture Festival, the Municipal Tourism Bureau and Luoyang Mobile Company jointly launched electronic tickets, and opened the official Weibo of Sina Luoyang Tourism Bureau, forming a three-dimensional cross-over Internet and Internet of Things tourism service system, which has obviously attracted tourists, initially created the infrastructure of "smart tourism", and will further enhance the service content of "smart tourism" on the existing basis in the future.

At the beginning of 20 12, Nanjing Tourism Bureau fully promoted the construction of "smart tourism" project, which was divided into six parts. After the project is completed, all tourists who use smart phones will receive welcome messages when they come to Nanjing. Visitors can download the "Tourist Assistant" platform according to the URL on the SMS. The platform is divided into nine sections: information, routes, scenic spots, navigation, leisure, catering, shopping, transportation and hotels, and collects the latest tourist information, scenic spot introduction and activity information, travel routes on the road, business promotion activities, real-time road conditions, train tickets and other information. After installation, it can be realized according to personal needs-online inquiry, appointment and other services. Nanjing Xuanwu District Tourism Bureau cooperates with Haike Technology Co., Ltd. to create smart tourism on the mobile phones of famous tourist attractions in this area.

Tourists experience in Zhenjiang Smart Tourism Exhibition Center.

Tourists experience in Zhenjiang Smart Tourism Exhibition Center.

20 15 On April 4th, Huangshan City strengthened the marketing planning of "smart tourism".

Solve the field survey of latitude and longitude, truly change the scene, and let you know more about the human history and legends of the scenic spots.

Google offline map has also been realized. You can download the scenic spot data with wifi first, and then you can self-help voice tour guide just by turning on GPS, without any data traffic. Zero flow is more energy efficient. There are also classic restaurants, entertainment and shopping places recommended!