What are the advantages of developing business award-winning tourism in China?

the development and competition pattern of the business award-winning tourism market

1. Market overview

Business award-winning tourism refers to a professional tourism service with the main purpose of business, relying on meetings, incentive tours, exhibitions and study tours, and aiming at promoting business development and shaping corporate culture. It is a modern and popular enterprise management method. It is a high-end product in the tourism industry and has become one of the most important market segments in modern tourism.

There is a great difference between business award-winning tourism and regular tourism. The biggest difference is that in regular tourism, most products are released by travel agencies and end consumers choose from them, while business award-winning tourism is customized according to customers' individual needs, and incorporates elements that reflect customers' corporate culture on the basis of providing services such as meetings, exhibitions and incentive tourism. Conventional tourism mainly serves individual customers in society, while there are few individuals who are rewarded by business associations for tourism services, and they are generally government or enterprises, and they are also different in personnel scale and reception requirements.

At present, with the sustained high growth of China's economy and the continuous improvement of the degree of opening to the outside world, China's business meeting award tourism market has shown a vigorous development trend, which has become a subdivision that domestic tourism operators attach great importance to.

2. Development prospect

(1) Broad market prospect

According to the World Travel &: Tourism Council,WTTC) predicts that from 24 to 214, business award tourism will play an increasingly important role in the economic development of various countries. The total market of business awards in EU countries will increase from US$ 232 billion to US$ 29.2 billion, and the total market in the world will increase from US$ 595.4 billion to US$ 895.3 billion, with the increase rates of 25.1% and 5.4% respectively. In recent years, business award-winning tourism has developed rapidly in China. Compared with developed countries, China's business prize-winning tourism has lagged behind for nearly a century, but with the development of global economic integration and the rise of China's economy, China's economic exchanges with the world have become increasingly frequent, and there are more and more international business, conferences, awards and special tourism activities, and China's business prize-winning tourism has entered a rapid development track.

(2) The characteristics of specialization and subdivision are becoming more and more obvious

The initial development of domestic business award-winning tourism shows the characteristics of single product, homogeneous competition and lack of professional talents. With the rapid development of business award-winning tourism in China, the requirements of customers are getting higher and higher, and the requirements of various industries and customers for business award-winning schemes are getting more and more different, and the degree of detail is getting higher and higher, and the professional and subdivision characteristics of business award-winning tourism are becoming more and more obvious.

3. Competition pattern

Business prize tourism is considered to be the most valuable part in the high-end tourism market, which has attracted extensive attention from many tourism groups, and will become a hot spot for China tourism enterprises in the next few years, because of its high consumption level, rich profits, weak seasonality, strong economic pull on destination cities, and high requirements for service providers' professionalism, business operation ability and resource integration ability. Business award-winning tourism business needs to integrate upstream resources such as hotels, scenic spots, tourism and transportation, emphasizing the integration and comprehensive operation ability of resources. Therefore, compared with other enterprises, travel agencies have natural advantages in this business, while they have good control and integration ability of upstream resources, and travel agency enterprises with strong comprehensive strength will have more advantages in the competition.

At present, domestic travel agencies have seized the lucrative market of business award-winning tourism to develop and operate business award-winning tourism. Some domestic travel agencies, such as China Youth Travel Service, China International Travel Service, China Travel Service Head Office, Zhongxin Travel Service, etc., have set up professional business club award operating agencies on the basis of their original related businesses, set up professional flags, and entered and expanded the market. With the rapid growth of the scale of the business award-winning tourism market, more and more travel agencies will enter the market, and the competition for business award-winning tourism business will become more intense.