Put the baby on your waistband and go out to see the world! This mom turned her hobby into a career

Text | Zoey

The professional operation method has attracted more and more attention to "Meixing", and some well-known travel bloggers have also joined the ranks of "Meixing Experience Experts". "Meixing" has also developed from a single model of experiencing and sharing by yourself to a comprehensive service platform that brings mothers together to educate and teach while playing.

Today, "Meixingzhe Family Tour" has more than 300 cooperative merchants, more than 80 experiencers and 20 full WeChat communities. This WeChat public account, which was originally purely for personal records, has successfully moved towards corporate operations.

But starting a business is never easy, and Jindou’s mother thought about giving up countless times. She recalled that when there were no experiencers joining in the beginning, the daily tweet updates on the official account were very stressful, from at least 3 posts per week at the beginning to 5 posts per week now, and the posts were not constant. Too bad I can’t post it.

Anyone who has run a WeChat official account knows that the pressure of "updating every day" is a challenge for a start-up team, let alone an individual who operates it part-time. During that time, Jindou's mother often took her baby around the city on weekends, sometimes traveling to several places a day. Then I come back to my desk to write non-stop at night. I often write until late at night, and after finishing one article, I immediately start the next one without taking a break. As time passed, she began to be unable to bear it and felt like she was about to collapse.

Upon seeing this, Jindou's father advised her not to embarrass herself, and no one would care if she took a day off. But Jindou’s mother insists that the requirements set by herself must be met, and the quality of the articles must be guaranteed. She also agreed to update the article every day from Monday to Friday, without stopping in between. Relying on her passion for writing tweets, Jindou’s mother persisted. Later, the team gradually grew and her pressure was relieved.

In early 2018, after more than a year of exploration, "Meixing" gradually formed a "platform promotion + sales" business model. On the one hand, the experience experts of Meihang go to the cooperative merchants to visit the stores and write experience reports; on the other hand, the cooperative merchants will give "Meixing" the best price so that mothers who eat, drink and have fun with "Meixing" can experience it. .

"Our original intention is good, and we hope that children can get the highest quality experience at the best price. Many merchants now want mothers to apply for cards, but it is difficult for children to capture their interests in one experience I found that if the child doesn’t want to go after trying to apply for the card for two or three times, the mother will have to find various channels to transfer the membership card.”

In the beginning” "Meixing" has not yet been operated as a company. Jindou Mom is equivalent to a group leader who brings other mothers to play together. Having never had any business experience, she suffered a lot when negotiating cooperation with merchants.

For example, if a formal legal contract is not signed and the other party denies it afterwards; another example is that the person who made the promise is not the boss, but the manager or store manager, and when there is a personnel change, the cooperation is unilaterally canceled. Such emergencies have resulted in many customer complaints and chargebacks.

During that period, Jindou’s mother also received bad words from many customers, which caused her to suffer from severe insomnia. "I felt very aggrieved at the time. I had finally negotiated the next activity, but something went wrong and it wasn't my fault. I ended up losing money, but I still got such scoldings. I couldn't have fun myself, so why did I have to suffer this kind of punishment. "The thought of giving up crossed her mind more than once.

When Jin Dou’s mother worked in a university, she was responsible for the career planning of college students for a period of time. In her view, the most successful career plan must meet three key points:

The first is to find something that interests you. The so-called interest means that you are very excited when doing something, and you can't even sleep, and you don't feel tired no matter how tired you are;

The second is to be very good at it. If you are not good at it, you will feel very frustrated. For example, if you are very interested in writing, but you cannot achieve the ability, you will feel very uncomfortable;

The third thing is that this thing can conform to your values. If not, then what you're doing doesn't make sense.

When I use these standards to examine myself, I find that what I am doing now is the best career. First of all, I really like taking my children out to play. At the same time, I have discovered a good way of getting along with my children. Both my child and I enjoy it; he looks forward to where he goes to play every time. I will be overjoyed when I see his photo on my official account. Secondly, I am very good at sharing and organizing activities, and I think it is not too difficult to complete it; finally, I think this thing is very meaningful to do, and I can take everyone to play together and experience the highest quality activities at the best price. And these things can be achieved in "Mei Xing".

"Whether a career is successful or not sometimes depends on God's will, but no matter what the final result is, I feel full and satisfied inside, and it is very happy to chat with everyone."

Jindou Mama defines the role of "Meixing" as a service provider, providing consulting services to parents with travel needs, recommending high-quality merchants, and formulating personalized travel strategies.

At the same time, she also revealed that "Meixing" will recently launch some personal improvement courses for member mothers to help them become better versions of themselves.

"My original intention has never changed, which is to take everyone to play together and grow together. In this process, I will select some merchants to recommend to everyone and provide services to everyone. As the team grows "I have met a lot of very good people and learned a lot from them. I hope this energy can also benefit other mothers and make them all become high-quality mothers," said Jindou's mother. "Become synonymous with quality. It not only brings together high-quality businesses suitable for parent-child entertainment, but also brings together parents who pursue quality life.