Model project planning book for tourism website

How to do website planning refers to analyzing the market before website construction, determining the purpose and function of the website, and planning the technology, content, cost, testing and maintenance in website construction as needed. Website planning plays a planning and guiding role in website construction, and plays a positioning role in website content and maintenance.

Website planning book should cover all aspects of website planning as much as possible, and the writing of website planning book should be scientific, serious, detailed and realistic. The general website planning book contains the following contents:

First, the market analysis before the website construction

1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?

2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.

3. Analyze the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and what website capabilities can be built.

Second, the purpose and functional orientation of building a website

1. Why build a website? Is it to establish a corporate image, publicize products, conduct e-commerce, or establish an industry website? Is it the basic needs of enterprises or opening up markets?

2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functional types of websites: enterprise websites, application websites, commercial websites and e-commerce websites; Corporate websites are divided into corporate image, product promotion, network marketing, customer service, e-commerce and so on.

3. According to the function of the website, determine the purpose that the website should achieve.

4. The construction of intranet and the expansibility of website.

Third, website technical solutions (of course, this should be discussed with professional website construction companies)

According to the function of the website, determine the technical scheme of the website.

1, use a self-built server or rent a virtual host.

2. Choose an operating system and use windows or unix or linux. Analyze the input cost, function, development, stability and safety.

3. Self-help website construction and template, website construction package or personalized development.

4, website security measures, anti-hacking, anti-virus solutions (if you use a virtual host, professional companies do it for you).

5. What kind of dynamic program and corresponding database should be selected? Such as asp, jsp, php database sql, access, oracle, etc.

Fourthly, the content and realization of the website.

1. Determine the structural navigation of the website according to the purpose of the website.

The general enterprise website should include: company profile, enterprise trends, product introduction, customer service, contact information, online message and other basic contents. More content such as: FAQ, marketing network, recruitment, online forum, English version, etc.

2. Determine the website integration function according to the purpose and content of the website.

Such as flash guide page, membership system, online shopping system, online payment, questionnaire survey system, online payment, information search query system, traffic statistics system, etc.

3. Determine the sub-columns of each channel in the website structure navigation.

For example, the company profile can include: president's speech, development history, corporate culture, core advantages, production base, scientific research and development, partners, major customers, customer evaluation and so on. Customer service can include: service hotline, service tenet, service items, etc.

4. Determine how to realize the website content.

For example, whether the product center uses a dynamic program database or a static page; Whether the marketing network adopts list mode or map display.

Verb (abbreviation of verb) web design

1, web design requires artistic design, and web design should generally conform to the overall image of the enterprise. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.

2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.

3. Make a webpage revision plan, such as a large-scale revision within six months to one year.

Cost budget of intransitive verbs

1. The preliminary budget of the enterprise's site construction cost is generally determined according to the enterprise scale, the purpose of site construction and the approval of the superior.

2. Professional website companies provide detailed functional descriptions and quotations, and enterprises conduct cost-effective research.

3. The website price ranges from several thousand yuan to several hundred thousand yuan. The cost of website construction is generally proportional to the functional requirements.

Seven. website maintenance

1, maintenance of servers and related software and hardware, evaluation of possible problems, and formulation of response time.

2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.

3. Update and adjustment of content.

4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.

5. Description: The maintenance of dynamic information is usually managed by enterprises by arranging corresponding personnel to update online; Static information (that is, without the support of dynamic program database) can be maintained by professional companies.

Eight, website testing

Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:

1. Whether there are any errors in the text and pictures.

2. Program and database testing.

3. Whether there is any error in the link.

Nine. Website publishing and promotion

The above is the main content of website planning, and the content will increase or decrease according to different needs and the purpose of website construction. At the beginning of website construction, careful planning must be carried out to achieve the expected purpose of website construction. Each of the above steps is very important for the construction of a website, and it must be meticulous, accurate and in place. Only when the preliminary work is done well can the later work be carried out smoothly.

Tourism website project plan (I) I. Description

Commercial entities will provide free information services to the public (mainly college students and young people), and provide tourism-oriented services to the specific tourism market of self-help travelers, which are embodied in uchostelling's website. U & Youth Hostel is located in U & Universities and universities. College), mainly reflected in the "guest house". With the birth and development of domestic college travel agencies and the rise of college tourism fever, how to develop scattered college tourism supporting resources in an orderly and organized manner, form a large-scale cross-regional tourism service system, and provide a wide range of transit services for the increasing number of college tourism students is what many college students hope and what many tourism enterprises are considering.

Although the International Youth Hostel entered China and achieved some success, its services are mainly concentrated in the economically developed Pearl River Delta (Guangzhou, Nanhai, Zhuhai, Zhaoqing and Shenzhen), which is far from the current travel requirements of college students. In the vast tourist hotspots, services similar to youth hostels are quite lacking or even absent. In the face of the huge tourist groups of college students, in recent years, there have been budding tourist service intermediaries for college students, such as "college reception in tourist attractions", but their reputation has always been difficult to stabilize.

In view of the demand of a large number of college students for "Youth Hostel" services in tourist areas, uchostelling website will provide services such as online reception of students from different places, local tour guides, peer escorts, etc., and establish a mobile youth hostel service system with colleges and universities as the main place, by combining the establishment of travel agencies, cooperation and merger (corresponding tourism organizations have been established) and part-time employment (no corresponding system has been established).

Second, technology.

1, front end:

There are many business contacts with experience in tourism development and people with experience in youth hotel business management. The website has an experienced tourism information editing team.

(1) Booking system: providing customers with online booking of air tickets and related services.

Regular classroom investigation

Air ticket forecast

Query and modification of orders

return a ticket

Act as a ticket/refund/order maintenance function.

(2) Hotel system: providing fast, convenient and reliable online services for customers who need to inquire and book hotels online.

Customer login

Hotel inquiry

Book a hotel room

Change reservation

cancel a reservation

House maintenance

Inventory early warning

Refund module

(3) Travel route system: providing customers with fast, convenient and reliable online travel information service and online booking.

Customer login

information inquiry

Line reservation

Change reservation

cancel a reservation

Travel Agency Management and Maintenance

(4) Payment system: providing various online payment functions.

Third, tourists benefit.

By visiting this website, surfers can see a wealth of travel materials and travel guides specially designed for college students, and can contact various travel assistance agencies, such as the way, cost, time, stay and itinerary after arriving at the destination. From university to university, they can not only enjoy the fun of traveling in different places, but also get a relatively reliable guarantee of food, shelter and transportation, which not only takes care of their friends, but also completes the journey at a more affordable price.

Fourth, market analysis.

According to incomplete statistics, there are nearly 700 million netizens in China at present. With the growth of campus netizens who are mainly college students, the number of netizens in China has increased dramatically.

Since March of 20XX, under the upsurge of e-commerce, as a clear ICP, the development prospect of tourism websites has been widely concerned, and several major domestic tourism websites have taken action, the most obvious being Huaxia Travel Network and TOM, the largest domestic tourism websites. Reach a cooperation intention. Tourism websites, which do not involve distribution and payment, take e-commerce as the main form and become a hot investment spot for a while.

However, whether it is Huaxia Travel Network, China Travel Information Network or Ctrip Travel Network, which is a rising star, it takes "tourism industry" as the core and mainly provides traditional travel services such as air ticket reservation and hotel room reservation. They have never been able to make special features in individual self-help tours and student backpacking trips, and the services they provide are not essential. They only introduce the relevant tourism knowledge and the routes and scenic spots provided by travel agencies, and rarely mention the details of personal travel. Ctrip. Com, which sprang up at the end of last year, has some characteristics in individual self-help travel, but its positioning still carries the shadow of traditional self-help travel, without fully considering the tourism class of college students. Its Ctrip travel mode is still difficult for college students.

On the other hand, at present, many travel websites claim that online travel is cheap and comfortable, but people familiar with the travel agency business know that it is difficult to reach the scale of the number of travel teams through online ticket purchase and reservation, that is, it is impossible to enjoy the discounts obtained by travel agencies. At present, the scenery of online travel is just that websites sell advertisements at reduced prices, which is not a long-term survival method. According to the survey, among a large number of individual travelers in the whole tourism market, more than 90% have not traveled through travel agencies, and the surfers among these individual travelers are the real target customers of the current travel websites. In a sense, traditional travel agencies and travel websites have not confronted each other in the final analysis. At present, the mainstream development of domestic tourism websites is only the structural adjustment of travel agencies, which has nothing to do with the development of tourism websites. Online travel must go out of its own direction according to its own characteristics and do some services that can be easily realized through the Internet.

On the other hand, with the double improvement of people's living standard and knowledge level, the requirements for travel are getting higher and higher. The traditional "cramming" group tour has lost its appeal to many outbound tourists. Among young people, independent and free self-help travel is increasingly recognized, but a serious problem is that in the face of the rapid development of self-help travel groups (backpackers), domestic social facilities can not keep up with the demand, resulting in many post-tour symptoms. Uchostelling is a supporting service to establish a "youth hostel" in a qualified university area in China through the Internet. At present, in many tourist areas of China outside Guangdong, there are no organizations directly named after youth hostels, but there are similar hostels serving backpackers, which reflect the actual demand of the market. For example, Dali, Yunnan and Guilin, Guangxi have supporting accommodation hotels serving self-help tourists, and the old Richard Hotel on the Huangpu River in Shanghai is also close to the standards of youth hotels, but it lacks certain systematic coordination and its focusing effect on tourism has not been fully exerted.

In late March of this year, representatives of the national 12 cities organized by Guangdong Youth Hostel Association jointly discussed the promotion scheme of international youth hostels in China. It is said that a number of youth hostels will open in different cities across the country in a few years. A new tourism model is taking shape, and China has made full preparations for the new tourism spirit in the future.

Tourism website project plan (2) business model

1. Information amount

In the United States, no matter what type of travel website, its information content generally involves the following aspects:

Scenic spots, restaurants, tourist routes and other information.

Tourism common sense, tourism precautions, tourism news, currency exchange, tourism destination weather, environment, humanities and other information, as well as tourism impressions.

Information on tourism-related products and services, as well as various offers and discounts.

Search and book airline, hotel and car rental services.

2. Service function

In terms of service functions, the service functions of different travel websites include:

Collection, dissemination and exchange of tourism information.

Retrieval and navigation of tourism information.

Online sales of tourism products and services, including ticketing, hotels, restaurants, cars, tour groups, etc.

Personalized customization service has become an essential function of travel websites, especially online booking service websites. Expedis, previewtravel, travelocity and other websites all have this function. At present, the specific practices of various websites in this regard are similar. Usually, visitors define an account (user name and password), then log in, and then the website will provide some functional options similar to the following:

Basic customer information: such as name, telephone number, e-mail address, passport/visa information, etc.

Credit card information: such as card number, expiration date, card type, etc.

Tourism demand: for example, when do users want to start traveling most; Which airline and flight do you want to take, and the number of frequent flights; What kind of car do you like to rent best? Which hotel do you want to stay in most? This information reflects the selection criteria of tourist routes. After the server stores this information, it will help customers find relevant service information according to this information, which can be modified and deleted at any time.

Modify account password: a reminder when you forget your password.

To sum up, the functions of the customized service mainly include:

It can avoid filling in the same information repeatedly in the booking process and improve the booking efficiency.

Accumulate customers' consumption (such as flight distance) as the basis for promotion and reward.

Push the tourism information more pertinently, especially when the customer does not find a satisfactory solution, he can entrust the server to monitor and track it, and remind the customer by email in time if there is information that meets the standard.

According to the selected destination, provide local weather, cultural environment, tourism characteristics and currency exchange information.

3. Profit link

Different types of travel websites have different money-making links, which can be summarized as follows:

The website has a large amount of information and high quality, and can get a high visit rate, thus attracting online advertisements. This is the basic idea for general information websites to realize revenue.

Provide online trading function to gain benefits from it. At present, the products and services sold online mainly include air tickets, hotel reservations, group tours and tourism projects.

Provide online exhibition services for tourism service units and charge service fees.

Like many community websites, many travel websites rely on sponsors and partners to make money.

4. Website promotion

Judging from the characteristics of tourism websites, the promotion of tourism websites can be in the following ways:

Register websites in integrated navigation stations and search engines.

Set icon advertising links on related websites. In view of the wide distribution of tourism consumers, the tourism advertisements of a tourism website can actually be scattered in various fields. For example, the advertisement of hot spring website can be placed on the website of beauty salon, and the advertisement of business travel reservation service can be placed on talent network. The key is to choose according to the characteristics of the audience. Crossing each other is the basic idea and the characteristics of tourism website advertisements. Links between tourism websites that can complement each other in service functions are also a good way to promote websites.

Exclusive cooperation with navigation stations or search engines with high access rate, and integration of scheduled services into navigation stations or search engines.

Attract and maintain audiences through e-mail publications and online customization services.

A question worth thinking about.

Looking at the business model of American tourism industry websites, we should pay attention to the following points:

Quality and quantity of information

When browsing heavyweight websites such as expedia, travelocity, previewtravel, itn and americanairline, users can get the impression that tourism resources and related information are not only huge, accurate, timely, but also well organized.

2. Personalized customized service

For tourists, there are many factors to consider in a trip, not only the tourism characteristics, customs and safety of the destination, but also the transportation, currency, time and budget. Customized service faces the different needs of each consumer, so it should be able to provide more comprehensive reference information and combination dynamically and relatively accurately according to different needs. The designer of the website should comprehensively collect, refine and integrate the demand characteristics of different consumers, subdivide this information in advance, and store it in the database for retrieval by the audience. Because there are many aspects involved, the data relationship is very complicated when building the database, and the task of system analysis and planning in the early stage is very heavy. From the website we visited, we can see that many details have been carefully considered, and even unexpected ones have been thought of for you, from which users can learn a lot of skills and knowledge.

3. Brand competition stage

Such as the quality of customer service, the handling of marketing links, advertising and image building. , that is, to establish the credibility and reputation of the service. From the case study of websites, we can find that many transactions are generated by repeat customers, which shows that the credibility and reputation of these websites are high, and the power of brands plays a decisive role. If you can't make it big on the Internet, it will be difficult to grab more market share.

4. The number of visits is the foundation and key.

This seems to be true for any website, but especially for travel websites. Any transaction must be based on a certain number of consumer groups, that is, only a certain proportion of visitors in the consumer groups will become trading customers. Therefore, the larger the base of consumer groups, the greater the transaction volume should be. This is why travel booking websites should pursue visits, spend huge sums of money to buy out the travel services of big portals, form close cooperation strategic partners, use brands to cooperate with related websites, expand the market, and effectively link with related websites.

5. The key of travel booking service is discount.

The huge potential of the tourism market has also attracted a large number of companies to enter this market for gold. In the fierce competition, in addition to service quality, tourism characteristics and other factors, price is the most important factor. Therefore, there are various ways to discount air tickets, and hotels float prices according to the degree of prosperity, all of which are products of competition, and their purpose is nothing more than attracting consumers. Through the online real-time booking system, the dissemination of preferential information is accelerated and the audience coverage is increased. In this way, capturing this information in real time and making it the main factor to attract the audience has become the basic reason for selling the tourism market online. Not only that, the website's ability to collect information and high real-time interaction also make the website more attractive.