Tourist souvenir marketing plan

The sales channels of current location tourism are as follows:

1) travel agency: the best tool for regional diversification

2) Tourism wholesaler: the combination of tourism products, usually including accommodation, transportation, catering and entertainment.

3) Franchise organization:

4) Hotel Sales Representative

5) Government Tourism Association: provide information to the market and promote the national or wider tourism industry.

6) Trade associations

7) Reservation system

8) Global distribution system: catalogues of travel agencies and other hotel products, including some services provided by airlines.

9) Internet: a new, efficient and low-cost distribution channel, which provides independent distributors with access to the world market and can provide more information.

The development of tourism is accompanied by the prosperity of tourism. Tourism is an important part of tourism. Travel agencies, transportation, hotels and tourist commodities are called the four pillar industries of tourism.

The main categories of tourism are: arts and crafts, cultural relics and imitations, local specialties, tourist souvenirs, daily necessities, light industrial products with local characteristics and other tourist commodities.

Tourism materials, manufacturing technology, practical performance, packaging and decoration should reflect a strong sense of quality. Otherwise, it is difficult to arouse tourists' shopping interest and desire.

1. Tourist souvenir marketing plan

I think it must be a tourist souvenir with regional characteristics.

The so-called characteristic tourist souvenirs are physical goods with regional cultural characteristics and commemorative significance of tourist destinations, such as some imitations and replicas (souvenirs in museums); Handicrafts, audio-visual products (Yangshuo West Street seems to have unique music), books and materials, calligraphy and painting, etc. Tourist souvenirs of various colors reflect the unique cultural connotation of the scenic spot and record the traveler's commemoration and footprint of the pleasant travel experience. In addition to appreciation value, some have use value or collection value.

For example, the following tourist souvenir snowflake glass ball not only has appreciation value, but also has the function of automatic snowflake and music box.

2. Marketing and promotion of tourist souvenirs

Short videos and live broadcasts make tourist scenes, bringing people a brand-new experience. The live broadcast broke the original unified plane publicity and brought users an immersive experience. Both user experience and scenic spot communication have undergone essential changes.

In addition, tourism enterprises explore and introduce many new business models, such as commercializing services and rewarding them through live broadcast, which will help to further stimulate and improve service quality.

Short videos and live broadcasts have also driven related sales. By selling agricultural products and tourist souvenirs with local characteristics, we can realize diversified online services such as tickets and travel services, promote online and offline two-way diversion, further promote the transformation of online purchase, and meet a series of needs such as travel, booking and service.

3. Tourism souvenir marketing strategy

Surprise of making a blind box hotel

How to build a blind box hotel is actually not difficult at all. The hotel only needs to inform the customer that the hotel is now carrying out blind box activities after the customer opens the room. They only need to buy breakfast in a small program, or after consumption, they will have the opportunity to get beautiful toys specially sent by the hotel to create surprises for them.

For most hotel customers, this kind of activity is usually acceptable, because everyone comes out to stay in the hotel just to enjoy life or find good memories. It's just that this activity of the hotel allows them to take some souvenirs back, and it can also promote users to place orders for consumption.

4. Souvenir marketing strategy

Souvenirs can be sold in tourist attractions, combining the scenery and scenic features of tourist attractions.

Second, you can open a souvenir exhibition hall to tell the story of souvenirs. Room 3 can be sold online.

5. Creative design scheme of tourist souvenirs

There are many additional products for tourism, such as farmhouse music, farmhouse music and hotels, which can also be used as tourist souvenirs, such as making commemorative coins with a homemade gold finger commemorative coin machine. And it can also be sold as a specialty. Everything is fine.

6. How to write the marketing plan of tourist souvenirs?

Americans' living standards and infrastructure are getting better and better, which provides great convenience for people to travel. Therefore, more and more people travel abroad, especially during the long Golden Week, which will lead to economic consumption. Many tourist attractions are full of shops, snack bars, specialty stores and souvenir shops. Today, let's analyze the situation of opening specialty stores in tourist attractions.

Many friends like to buy special products for their families or friends at tourist attractions. First of all, they think it is meaningful and valuable to buy local specialties. Second, local specialties are more authentic and taste better. With the increasing number of tourists, more and more people buy special products in tourist attractions. No matter what business you do, people flow is more important. There is traffic to do business. This is the minimum guarantee. As for whether there is a traffic service, this is a must.

It is best to open a specialty store in the scenic spot in the form of joining, because the brands that join have a certain popularity. For consumers, brand-oriented food is safer, food quality is better, and consumers will trust brands more. Many consumers are visiting tourist attractions for the first time. It's the first time to buy these specialty stores, but they don't I don't know the quality of specialty products. If it is a brand, I believe many customers will buy it with confidence. I won, I don't doubt its quality, but if I didn't, it would be different. I don't know this brand. People will pay more attention to it because of its food. In the process of buying, they are hesitant, so it is best to join this store.

How to operate specialty shops in tourist attractions?

In tourist attractions, more is to develop new users, and repeat customers are rare, because many people go to a scenic spot and rarely repeat their visits for the second time. It can be said that the first purchase depends on feelings and first impressions. Therefore, the product display, service and environment of the specialty store can be felt by consumers when they enter the store.

In the eyes of many stores, tourism and specialty are a pair of golden partners, and when they are perfectly combined, they can make considerable profits. At present, there are several ways to combine specialty products with tourism: cooperating with travel agencies to promote shops and specialty products to foreign tourists; Participate in the selection of tourist souvenirs and expand brand awareness; Use local tourism festivals to promote local specialties and enhance brand image. These can increase the income of scenic spots.

Quality is the most important thing for featured products, so the products of specialty stores should be genuine, and it is best to cheat customers by which low-quality products are not good. Although customers won't go to the scenic spot again, if your specialty store products are not good, customers can always evaluate them online. Now the network is more transparent. Check online and you will know whether they are good or bad. You should operate in good faith.

: 7. Tourist Souvenir Marketing Plan Template

1. Make tourism sales more effective. Wholesalers have rich products and strong reception ability, so marketers can reach more small and medium-sized customers at lower cost. Because wholesalers' American products are cost-effective, they can often increase the sales of marketers.

2. Make the division of labor more detailed, the service more specific, reduce the complicated work of marketing personnel, and improve product quality. Generally speaking, most tourism wholesalers have no direct relationship with tourists and do not sell tourism products directly to the public. Marketing personnel are responsible for receiving customers and sending delegations, so each link has a clear division of labor, which further promotes the efficiency in the process.

8. Marketing planning of tourist souvenirs

202 1 is a crucial year for the development of tourist souvenir industry. First of all, from the external macro environment, new policies and regulations affecting the development of the industry will be introduced one after another.

Changing the mode of economic growth and strictly saving energy and reducing emissions have had a far-reaching impact on the development of tourist souvenir industry, and there are other factors such as inflation, RMB appreciation and rising human resource costs.

From the internal point of view of enterprises, the competition of all links in the industrial chain, the upgrading of technology and technology, the gradual shrinkage of export market and the increasingly complex product sales market are all