Sales of classic and old-fashioned ice cream "Snow Lotus" soared by 199% in July.

The sales volume of classic and old-fashioned ice cream "Snow Lotus" soared by 199% in July

The sales volume of classic and old-fashioned ice cream "Snow Lotus" soared by 199% in July. At present, Snow Lotus ice cubes are only sold offline in Linyi and surrounding areas, so it is impossible to order them online. The person in charge of Snow Lotus said that he would consider setting up a factory in Henan, Hebei. Sales of the classic old ice cream "Snow Lotus" soared by 199% in July. Sales of the classic and old-fashioned ice cream "Snow Lotus" soared by 199% in July. 1 < P > Recently, ice cream assassins have become a well-known topic. Now everyone has no desire to buy an unknown ice cream when they see it in a convenience store.

On the contrary, the traditional classic ice cream continues to be sought after, such as green mood, old popsicles, ice factories, corn fragrance and so on.

among them, there is also a "Snow Lotus" who can be called a conscience for ten years.

Previously, Xuelian attracted attention because of the rumored factory video, but it was unexpectedly discovered that this classic old-fashioned ice cream has never increased in price for 13 years, and it still maintains the price of 5 cents a pack, which was praised by netizens.

It was even named "Ice Cream Guard" by netizens, which inspired netizens to create a batch of "Snow Lotus Literature".

According to the data of the takeaway platform, since July, the sales volume of Saussurea involucrata has soared by 199% compared with the same period of last month.

It is understood that at present, Saussurea involucrata ice cubes are only sold offline in Linyi and its surrounding areas, and cannot be ordered online.

The relevant person in charge said that he was considering building factories in nearby places such as Hebei and Henan to seek new development.

I hope this wave of explosion will continue, giving more warmth to these manufacturers who have always adhered to their conscience, so that they can continue to accompany me and we will go on. Sales of classic and old-fashioned ice cream "Snow Lotus" soared by 199% in July 2

According to Qilu Evening News, the data of take-away platform showed that since July, sales of Snow Lotus surged by 199% compared with the same period of last month. Previously, Snow Lotus had inspired netizens to create a batch of "Snow Lotus Literature".

It is understood that at present, Snow Lotus ice cubes are only sold offline in Linyi, the production place, and cannot be ordered online. The person in charge of Snow Lotus said that he would consider building a factory in Hebei and Henan.

Previously, some netizens broke the news that the production workshop of an ice cream was messy, because its appearance and packaging resembled "Snow Lotus", and it was said that "Snow Lotus ice cubes collapsed".

In response to this, Xuelian officially took photos of the workshop, clarifying that her factory was clean and hygienic, and the pictures posted on the Internet were not Xuelian. "It has been fully automated in purification workshop, with a feeling of 5 cents, safe food and no house collapse."

In addition, according to media reports, the head of Xuelian brand said that the profit of a pack of Xuelian is about 5 cents, which should be the lowest price ice cream on the market, and the profit brought by it is not enough to develop other products. We still focus on the ice cream that ordinary people can afford, and the price of a pack of 5 cents has continued for about 13 years.

Young people aged 2-35 are not only early adopters of online celebrity ice cream, but also loyal admirers of cheap ice cream, contributing more than 7% of the sales of cheap ice cream.

since June, a number of expensive ice cream assassins have emerged in the ice cream market. An ice cream with a price of more than ten yuan or tens of yuan is often called "can't afford it" by many consumers. To this end, ice cream lovers look for cheap ice cream through different channels. According to the data of Meituan platform, in June, the order volume of cheap ice cream on the platform exceeded one million, and the related search volume of "ice cream wholesale" increased by 323% compared with last year. Beijing, Shanghai, Changchun, Chongqing and Chengdu were the "big households" of ice cream takeaway wholesale, with the highest sales volume.

Ms. Liu, who lives in Hongkou, Shanghai, recently realized "ice cream freedom", and a dozen ice creams with different flavors were stored in the refrigerator. "This was bought at a' cold drink wholesale shop' on the US Mission. A bright salt water popsicle, a 1.5 yuan, Yili Ice Factory 2 yuan and Mengniu Green Mood 3 yuan were clearly priced. Less than 3 minutes after the order was placed, the takeaway brother came. The ice cream didn't melt at all." Ms. Liu said.

Ms. Liu told reporters that last month, her purse was ambushed by an "ice cream assassin", and an ordinary ice cream in the freezer had to be paid to 12 yuan at the checkout, "Don't take any ice cream you don't know in the future". Ms. Liu tried to place an order for ice cream, old popsicles, small puddings ... all the cheap ice cream that had filled her happy childhood came back.

Different from "online celebrity Ice Cream", which is frequently searched, cheap ice cream has opened a new market on the take-away platform, and the order volume has surged. According to the data of Meituan platform, since June, the order of cheap ice cream on the platform has exceeded one million, among which the top five ice cream sales are: Yili Bitter Coffee, Qiaolezi Qiaocrisp Bar, Mengniu Green Mood, Yili Pudding Series and Yili Milk Tizi. Judging from the overall order price, the proportion of ice cream below 3 yuan is over 7%, and the cheap ice cream in 3 yuan -1 yuan area has the fastest growth, with orders increasing by over 15% year-on-year.

A batch of old-fashioned ice cream has once again become popular on the Internet because of its low price and good quality. A bag of "Snow Lotus", which has not raised its price for many years, has been popular on social media recently. According to the data of Meituan platform, since July, the sales volume of Snow Lotus has soared by 199% compared with the same period of last month. Bright ice bricks that accompanied generations of Shanghainese grew up, and the sales volume on the take-away platform increased by 88% month-on-month. The sales volume of Ruby Northeast Board, which carries the childhood memories of Northeast people, increased by 8% month-on-month.

who is the main consumer of cheap ice cream? According to the data of Meituan platform, young people aged 2-35 are not only early adopters of online celebrity ice cream, but also loyal admirers of cheap ice cream, contributing more than 7% of the sales of cheap ice cream. From the perspective of cities, the sales volume of takeaway ice cream in Beijing ranks first, while Harbin is the city with the fastest sales growth, with an increase of nearly 32% compared with last year. Sales of classic and old-fashioned ice cream "Snow Lotus" soared by 199% in July. 3

According to a reporter from beijing business today, the order volume of cheap ice cream on the platform of Meituan exceeded one million in June, and the related search volume of "ice cream wholesale" increased by 323% compared with last year. From the overall order price, ice cream below 3 yuan accounted for more than 7%.

Beijing, Shanghai, Changchun, Chongqing and Chengdu are the "big sellers" of ice cream takeaway wholesale, with the highest sales volume. At the same time, in the case that high-priced ice cream is frequently controversial, a bag of "Snow Lotus" ice cream with 5 cents has frequently boarded hot searches and ushered in a consumption boom. Since July, sales on the Meituan platform have soared by 199%.

On July 2nd, because the person in charge of Snow Lotus said in an interview that a pack of ice cubes earned only 5 cents, and the price did not increase for 13 years, "The price of a pack of Snow Lotus with 5 cents did not increase for 13 years" and "The person in charge of Snow Lotus said that a pack of ice cubes earned 5 cents" was posted on Weibo Hot Search. As of press time, the two topics have received 27 million and 15 million readings respectively.

This discussion about Snow Lotus started at the end of June. At that time, some netizens said that they went to work in an ice cream workshop for two days, and found that the workshop was dirty and posted photos of the workshop. Because the products in the workshop looked like "Snow Lotus", Snow Lotus was spread down.

on June 29th, Saussurea involucrata manufacturer created an account in Tik Tok, and posted a photo of the workshop in the video, with a caption saying: "Saussurea involucrata ice cubes have been fully produced in purification workshop, with a feeling of 5 cents, safe food and no house collapse."

At present, the official Tik Tok account of Snow Lotus Ice Cube, which was established only eight days ago, has exceeded 76, fans, while the official Tik Tok account of Zhong Xuegao, which has been in operation for a long time, has only 478, fans.