Why can't Qingdao, a famous tourist city, fight back against online celebrity cities such as Chongqing?

Whether a city's tourism industry is developed and welcomed by tourists can basically be judged from two aspects. One is the number of tourists received by the local area every year, and the other is the total tourism income every year.

Take the National Day Golden Week as an example!

According to the data of 7 days of National Day last year, the country received 782 million domestic tourists. Specific to provinces and cities. Chongqing ranked first with 38,596110,000 person-times, followed by Wuhan with 22 million person-times and Chengdu with 20 1.73 million person-times. Followed by Hangzhou, Xi, Guangzhou, Jinan, Nanjing, Tianjin, Shanghai, Changsha, Beijing, Shenyang, Qingdao and Suzhou.

From the perspective of total tourism revenue, the total tourism revenue reached 6497. 1 100 million yuan on the 20th/9th National Day. Among them, Chengdu is 28.6 billion, Chongqing is 65.438+0.87 billion, Hangzhou is 65.438+0.6 billion, Xi 'an is 65.438+0.565438+0.8 billion, Jinan is 65.438+0.65438+0.8 billion, and the total tourism revenue of Qingdao is 9.3 billion yuan.

From the comparison of the above two aspects, Qingdao is not dominant in terms of both tourist reception and tourism income.

What kind of Qingdao are you?

Qingdao, located in the southeast coast of Shandong Peninsula, is a pearl of the Yellow Sea, a classic of international architecture and a famous city with fragrant beer.

Tourist attractions in Qingdao can be divided into two categories: humanities and natural scenery. The old city is dominated by humanistic customs tours, while the coastal areas are dominated by coastal scenery tours. Famous scenic spots include Badaguan, Catholic Church, Christian Church, May 4th Square, Binhai Pedestrian Street, Laoshan Mountain, Tsingtao Beer City, as well as various parks, wineries, museums, celebrities' former residences and beaches. It can be said that it is the city with the richest tourism resources in Shandong Province.

Why can't Qingdao capture Chongqing, Xi 'an and other online celebrity cities at present?

1. lack of characteristics, Qingdao city IP is not clear enough.

In recent two or three years, because of the use of the Internet, Xi 'an took the lead in a bowl of broken wine in Tik Tok, which triggered a large number of users to follow suit and let many people know about Yongxing Square and Xi 'an, which has a strong ancient capital style.

Subsequently, with the help of the folk song "Chengdu", Chengdu also quickly became popular on the Internet, allowing many tourists to follow the song to find the scenes inside. Finally, Chongqing is the most successful case. There is Hongya Cave in Chongqing, which is similar to the night scene in Spirited Away, Miyazaki Hayao. After the video exploded, it also became a place for online celebrities to punch in. There is also a Liziba light rail station. Light rail drilling building? The magical scene fully shows what it is. 8D fantasy city? Charm attracts a large number of tourists.

In contrast, can Qingdao be called? Internet celebrities? There are only eight scenic spots, the red wall of Daxue Road and the light show of May 4th Square. But these scenic spots still stay at the level of sightseeing and taking pictures. Without the supply of supporting urban tourism products, it is impossible to extend the stay time of tourists in Qingdao.

With what? Red tiles and green trees, blue sea and blue sky? As a city tourism image, Qingdao has won many honors, but it lacks characteristics. The city IP that can really make Qingdao form a cohesive effect is still very vague.

2. Urban cultural connotation needs to be explored.

To travel to a place, it is important not only to see the natural scenery, but also to have a distinctive urban cultural connotation.

Qingdao was awarded? National historical and cultural city? Great progress has been made in the protection of historical and cultural cities, such as strengthening the protection of some celebrities' former residences, but now the revival of Zhongshan Road block has been proposed for many years and the progress is slow. In the past ten years, the protection of celebrities' former residences has almost stagnated.

In addition, most tourists come to take photos in Badaguan, Taipingjiao and Xiaoyushan historical and cultural blocks. Take Badaguan as an example. Many tourists like to take pictures of buildings and the scenery of the old city of Qingdao here. That's all. Tourism consumption is still very simple, and it can't bring real tourism consumption like Hongyadong, Huimin Street, Kuanzhai Lane and Jinli.

Nightlife still has a lot of room for growth.

According to an article published by a certain media? Zhicheng? Nightlife index? Among them, the top 10 cities are: Shenzhen, Shanghai, Guangzhou, Beijing, Chengdu, Chongqing, Dongguan, Xi, Hangzhou and Foshan.

Qingdao not only didn't squeeze into the top 10, but even ranked 20 behind Suzhou, Wuhan, Urumqi, Kunming, Nanning, Xiamen, Nanjing and other cities. Does this mean Qingdao? Night economy? There is still a lot of room for excavation.

At present, fashion blocks such as Lovers Dam, Tailiu Road, Lubang Style Street and Fire Phoenix Bar Street have come out one after another, but more rich contents should be developed, such as night tours at sea.

In short, it is still a little difficult for Qingdao to catch up with famous online cities such as Chongqing and Xi in tourism.