What is the crux of Xuexiang tourism?

At the beginning of the new year, an article titled "No matter how white the snow in Xuexiang is, it can't cover up the pure black heart!" "The online post went viral, and the crusade against Xuexiang was overwhelming.

There is a saying in communication science called the "spiral of silence", which basically means that if everyone is expressing the same point of view, those who may be isolated would rather choose silence. For Xuexiang, this is probably the time when "everyone pushes down the wall" and expressing anger and criticism is a trend. This collective anger is pushing Xuexiang into the abyss.

Discuss a few issues with everyone.

The first question: Is Xuexiang at fault?

There must be, and it’s not just one or two days that are wrong. News about Xuexiang’s “black heart”, “robbing customers”, and “sitting on land and raising prices” are reported in the media and on the Internet every year. In a sense, Xuexiang is an "upstart" in the tourism industry. In recent years, with the help of photographers, variety shows, and the Internet, Xuexiang has quickly become famous. However, Xuexiang tourism services have not kept up with the surge in popularity. Frequent incidents of cheating on customers have given Xuexiang a reputation as a "black-hearted kang".

The second question: Are all the people in Xuexiang wrong?

“Xuexiang has experienced eighteen years of development, from obscurity to national fame. Three generations of people in our forest area have worked hard to achieve today’s achievements. We acknowledge that the natural forest was completely closed in 2014. After logging, people in the forest area suddenly transitioned from the primary industry to the tertiary industry, and there are some problems. From logging to services, we have been learning and making progress."

"We managers, operators, The service workers are not useless. They work until early in the morning every day for four months. They cannot be with their loved ones during the New Year. The snowflakes soak through the cotton-padded clothes of the law enforcement team members and the police in the scenic area. They still stick to the streets, enforce the law strictly, and serve me enthusiastically. I am 28 years old this year. My child is 9 months old. I cannot be with her. My monthly salary is 2,200. There are many people my age who are struggling on the front line of tourism. What are we doing? It is for the betterment of our hometown. I am In my own name, I ask you to give me a chance (to apologize).”

I just want to interpret some information for you:

First, the main management of Xuexiang. They are "unemployed" forestry workers (some forestry workers have rented their houses to outsiders for management). After the nationwide logging freeze, these "rough people" who were accustomed to doing manual labor in remote mountains and forests suddenly started working in the service industry. It was a bit of a turnaround, but for Xuexiang, tourism is definitely a people's livelihood industry.

Secondly, Xuexiang is working hard to reverse its "black-hearted" image. The "severe rectification" measures taken by Xuexiang in recent years can be found on the Internet. As far as I know, Xuexiang used the most "stupid" method - forming a working group of dozens of people, one person covering ten businesses, and strictly blocking illegal operations. There are still bad apples in Xuexiang, but what is certain is that there are fewer and fewer of them. There is no problem in discussing the matter as it is, but all Xuexiang people should not be permanently labeled as "black-hearted".

The third question: Is it just Xuexiang who is wrong?

Definitely not. The "blackness" of Xuexiang is a phenomenon, even a rule. This kind of blackmail is not uncommon in Lijiang, Yunnan, and Sanya, Hainan.

The book bag needs to be dropped slightly here. China's tourism has been in the sightseeing stage for a long time. Especially in tourist hotspots, where tourists come in droves, the relationship between tourists and destinations is "one-time, one-time" - both tourists and destinations subconsciously believe that they only meet each other once and do not have enough time to build trust.

The property rights of houses in Xuexiang are in the hands of the people, and the property rights of surrounding forestry belong to the General Administration of Forestry. The development of Xuexiang is not only restricted by property rights, but also by forestry protection regulations. Therefore, without a large-scale government-led system to break the situation and without a courageous commercial development subject, it will be difficult to take this path.

For Heilongjiang as a whole, Xuexiang’s tourist reception has a ceiling. The key to solving the problem lies in: on the one hand, it is necessary to upgrade the business format and services of Xuexiang, enhance tourist satisfaction, and make tourists willing to visit more Spend money.

On the other hand, it is necessary to create more "snow towns" and more new destinations for ice and snow tourism, such as the Arctic Village in Mohe, the red-crowned cranes in the snow in Qiqihar, and the ice and snow forest in Yichun... these Few people know about it. More promotion of these places will bring broader development space for Heilongjiang’s ice and snow tourism.

I can choose to remain silent. No one has authorized me or asked me to say something on behalf of Heilongjiang, but I can’t help but say that everything I say is just to make Xuexiang better. , Heilongjiang’s tourism can become better. Please feel free to make bricks.