Requesting a social practice report for college students - the development prospects and trends of tourism

In recent years, my country's tourism industry has developed rapidly. In particular, joining the WTO, China will host the 2008 Olympic Games in Beijing, and the rapid development of China's national economy, these have provided opportunities for the development of China's leisure tourism. Let’s take a look at the development prospects of China’s tourism industry. The development prospects of China's tourism industry are analyzed as follows

1. Industrial tourism and agricultural tourism will flourish

In the initial stage of tourism development, people mainly aim to visit historical sites and natural landscapes. With the development of education, economy, and culture, people's travel needs have shown diversified characteristics. Entering the 21st century, people's travel needs are developing in a multi-level direction, so industrial tourism and agricultural tourism will become a new hot spot.

(1) The rise of industrial tourism

The so-called industrial tourism is a special visit to the production lines, production tools, products and factory areas of industrial enterprises. Industrial tourism originated in France in the 20th century, when Citro?n allowed tourists to visit its production lines and appreciate its automobile production processes. Later, famous modern industrial enterprises around the world followed suit, and industries such as automobiles, steel, aircraft, brewing, beverages, and ceramics successively opened their production processes to tourists. Even in the United States, the printing factory that produces U.S. dollars is open to tourists. For tourists, visiting the production process and production technology of industrial enterprises is initially out of curiosity. Later, they gain a lot of knowledge and broaden their horizons during the visit, especially professional enthusiasts, and also deepen their understanding of production enterprises. learn. For industrial enterprises, not only can they obtain a certain amount of revenue, but also through tourism and other publicity, the enterprise can establish a good public image, improve the visibility and reputation of the product, and play the role of advertising without spending money. Therefore, the development of industrial tourism will be unstoppable.

In my country, before the 1990s, industrial enterprises were rarely open to the public. After the 1990s, industrial tourism quietly emerged. For example, famous companies such as Shenlong Car and Coca-Cola have opened their production workshops to tourists; Qingdao Haier Group and Tsingtao Brewery, Nanjing Panda Group, Liuzhou Liangmianzhen Group, and Zhejiang Nongfu Spring Company have all allowed the public to visit; Nanjing has also launched a How Steel Such an industrial tourism route has been developed to allow tourists to understand the most advanced production lines of Nanjing Iron and Steel Co., Ltd.

The emergence of my country's industrial tourism has filled a gap in my country's tourism products and broadened ideas for the development of the tourism industry. Through industrial tourism, the products and brands of industrial enterprises are promoted, and the popularity of industrial enterprises is improved. At the same time, it also meets the needs of tourists for industrial brands and gives tourists a new understanding of the connotation of modern industry. Therefore, industrial tourism is becoming more and more popular among the public, and it will become a new hot spot of tourism activities in the new century.

(2) Development of agricultural tourism

Agricultural tourism is different from industrial tourism, and the two are very different. Unlike industrial tourism, agricultural tourism focuses on visiting and learning and increasing modern scientific and technological knowledge. It has rich and colorful connotations, including not only visiting pastoral scenery and leisure vacations in mountain villages and water towns, but also including personally participating in agricultural labor and experiencing folk customs and other activities. Therefore, agricultural tourism is a multi-level, all-round comprehensive leisure and entertainment activity.

Agricultural tourism in our country emerged in the 1990s, starting from the suburbs of large and medium-sized cities. The purpose is to allow residents who have lived in cities for a long time to experience rural life and visit pastoral scenery, and to relieve the depressing mood caused by the monotonous work life. Get some relaxation. The weekends, May 11th, Spring Festival and the winter and summer vacation system implemented by schools have given people more and more leisure time. Therefore, more and more people are joining the agricultural tourism team, which has promoted the development of agricultural tourism in our country and has become another new hot spot in the development of China's tourism industry in the 21st century.

Agricultural tourism has extremely rich connotations, such as the integration of natural landscapes of mountain villages and water towns, pastoral life landscapes, folk customs landscapes, rural residential settlement landscapes and agricultural production landscapes, forming another beautiful scenery in the tourism industry. Because of this, the following new trends will emerge in China’s agricultural tourism in the 21st century: 1. Forest park craze. It uses the environment of the forest park to be a land of birds and flowers, clean and fresh air, and beautiful and dense forests to attract tourists to experience the joy of returning to nature. 2. Agricultural Park Fever. It focuses on displaying the production technology and production processes of planting, breeding and breeding industries. Such as agricultural ecological park, scientific and educational farm, botanical garden, etc. 3. The folk customs are warm. It uses villages with regional culture, folk customs, and ethnic customs to allow people to live in farmhouses, eat farmhouse meals, do farmwork, and fully enjoy the rich rural customs and folk culture. The above hot spots enable agricultural tourism to achieve the effect of "viewing farms and exploring pastoral scenery, enjoying folk customs and enjoying rural customs".

2. Leisure tourism will become a new landscape of the tourism industry

What is leisure tourism? In short, it is tourism for leisure purposes. It pays more attention to the spiritual enjoyment of tourists, and emphasizes the state of cultural creation, cultural appreciation, and cultural construction that people are in during a certain period of time; it creates a cultural atmosphere through people's unique behaviors, thoughts, and feelings. , convey cultural information and build cultural artistic conception, so as to achieve the comprehensive and complete development of individual body, mind and will.

People enrich their lives through physical relaxation, competitive activities, art appreciation, scientific curiosity and contact with nature. Behavioral interests based on tourism, such as rest, entertainment, learning, socializing, or appreciating nature, all have the same characteristics, that is, obtaining a kind of physical and mental entertainment, pursuing novelty, enriching personality, etc. needs. Leisure tourism also places special emphasis on the harmony between man and nature, and enhances the awareness of loving and protecting nature. Therefore, leisure tourism is different from general tourism. It has made a new extension of the traditional tourism concept from connotation to denotation.

The advent of the era of knowledge economy will make the future society change at an unprecedented speed. New technologies and other trends will allow people to spend more and more time on leisure, the central position of leisure will be strengthened, people's concept of leisure will undergo essential changes, and the proportion of employees in the leisure industry will increase in the economic and industrial structure. It will get bigger and bigger.

Judging from the current level of productivity in our country, leisure has obviously become one of the characteristics of our era and an important part of social and cultural activities. It marks that people have been liberated from heavy manual labor; it marks that people have shifted from meeting the basic needs of reality to yearning for spiritual life; it marks that in the process of transforming the planned economic system into the market economic system, there has been a shift from traditional production to ------The consumption model gradually shifts to the consumption-------production model; it marks the historical stage in which people begin to shift from limited development to comprehensive development.

1. With the continuous growth of material wealth, people have begun to turn to cultural and spiritual consumption and pursuit, spending more time and money on leisure, and consumption investment has undergone obvious changes, such as buying books, accepting various Skill training, fitness and beauty, travel, appreciation, etc. The following is a sample survey of cultural consumption among townspeople in Haidian area. In 1998, the proportion of residents in Haidian District in the following eight categories of cultural consumption items was: the average total cultural consumption value accounted for 28.4% of household income, of which tourism ranked first, accounting for 45.1% of total household consumption value; amateur training and education ranked second location, accounting for 14.1%; personal hobbies such as collecting or collecting stamps accounted for 13% of expenditures; subscribing to newspapers and periodicals or purchasing books accounted for 7.5%; home cultural decoration accounted for 6.7%; literary and entertainment appreciation accounted for 5.2%; sports fitness and appreciation accounted for 4.9%; obtaining information is 3.5%. Based on this speculation, my country's Engel coefficient is expected to drop to less than 40% by 2010. People's behavioral motivations will choose the enjoyment of cultural and spiritual life to a greater extent.

2. The traditional concept of “birth first, life later” will undergo fundamental changes. Especially in our country, the traditional view is that only production can create value, and life and consumption do not create value. Therefore, over the years, the government's policy guidance and investment have mainly focused on the primary and secondary industries, and the people have been struggling to survive in the face of material shortages. With the advent of "surplus economy", people gradually realize that "life" and "consumption" play an equally important role in developing the economy. Western scholars who study leisure once said that "leisure has always been reasonable because it is conducive to production--without nightlife and weekends, the entertainment industry will collapse; without holidays, the tourism industry will decline. In fact, It is leisure, not labor, that makes industrial capitalism mature. Here, the rationality of leisure is revealed."

3. The traditional concepts of work and leisure have been blurred. Due to the emergence of the Internet, the traditional concept of work and the boundaries of work time and space have been fundamentally broken; leisure will become an important part of the social system in the future society. Under normal circumstances, people are both working and leisure; it is not only the embodiment of the value of labor force, but also the maintenance of the value of labor force. Toffler has long pointed out: "A large number of workers have long been engaged in paid labor for an average of only 3 to 4 days per week. They spend half a year or a year receiving education or entertainment. Once we realize that most of them Time is used to produce the supplies and services one needs—when production and consumption are combined—the old distinctions and boundaries between work and free time disappear.”[2] As Professor Cheng Siwei pointed out, office work. Time can be controlled flexibly, and the office can also be located at home. While improving efficiency, you will also have more leisure time to travel.

Note: China United Market Research Network (I am doing a task)