Traditional Culture Encyclopedia - Travel guide - What are tourist attraction sales channels?

What are tourist attraction sales channels?

Tourist attraction sales channels refer to direct sales strategies and indirect sales strategies.

Direct sales channels are companies that adopt a business model that integrates production and marketing, that is, goods are transferred from the production field to the consumption field without going through any intermediate links. Indirect sales channels mean that goods are transferred from the production field to the user. You have to go through several sales channels of middlemen.

Direct sales have the advantages of timely sales, low intermediate costs, easy price control, timely understanding of the market, and conducive to the provision of services. However, this method requires producers to spend more investment, space and manpower, so consumers This method is not suitable for products with a wide market size.

In indirect sales, due to the participation of middlemen, companies can use the knowledge, experience and relationships of middlemen to simplify transactions. For more information about what is a tourist attraction sales channel, enter: /ask/989a761636774596.html?zd to view more content < /p>