How to plan tourist attractions well? What should we pay attention to in this planning process?

Xiong Daxun Tourism Scenic Spot Planning Company believes that it is necessary to plan tourist attractions well: first, look at freshness rather than familiarity. Tourism planning industry is the most gullible industry. 99% of China's tourism planning and scenic spot planning schemes are mediocre, wasting hundreds of billions every year. Especially the works of tourism planning institutes and companies, it seems that the bigger the plan, the more mediocre it is. A good scenic spot planning scheme, the most important thing is to see if there are any novel ideas. Imagine that China has launched more than 700 scenic spots a year, with tens of thousands of scenic spots. The competition is so fierce that it must be innovative. Ideas determine the way out, mediocre ideas must be the way out for mediocre failure, and unconventional ideas must be the way out for unconventional success. There is a saying called "I am amazing, you are a miracle". If most of the tourism planning is familiar or familiar, it is basically a scam to cheat money to make a living. Be sure to see many novel ideas that meet the characteristics of tourist attractions and the psychological needs of consumers, then you have probably found a good tourism planning company and scheme. Second, look at creativity rather than qualification. The biggest problem in the development of urban architecture and tourist attractions in China is to believe in qualifications and ignore creativity. Companies and planning institutes with high qualifications are mostly state-owned enterprises or provincial enterprises. Many people win, and connections win, not creativity. The monopoly of system resources often attracts unprofessional leaders and bosses to pay for their scale and qualifications. The results are all monotonous and mediocre schemes, resulting in huge planning waste. For example, how many winners of the Youth Song Competition are still playing well in the music world? Liu Huan doesn't have this national qualification, Sun Nan doesn't, Faye Wong doesn't, Yang Kun doesn't ... Zhou Libo, Degang Guo, Chow Yun Fat and Tony Leung Chiu Wai don't have national qualifications, and finally they have to speak with the power of the market. Where are the qualified people? Listen to good songs and don't waste things or money! However, the tourism plan is broken, which exceeds the harm of public funds to eat and drink! Imagine these five-star hotels, SPA hot springs, yacht marinas, live-action CS, international challenges, health parks, Zen World, Big Buddha Temple, and so on. We have seen countless brainless "ideas" to build and develop scenic spots. All over the country, these roads are the same scenic spots. How much money will it waste? We often talk about the methods used by the ancients to develop scenic spots a thousand years ago, such as pavilions, bridges, monuments and towers. Today, it is still being played by what we call "planning elites" and "industry leaders". I can ask you, "How do you live?" . If a tourism planning scheme doesn't have two or three inspiring ideas that touch your heart, it must be redone! Otherwise it is a huge investment failure! Third, look at the benchmark rather than the tender. Now government departments are particularly keen on bidding, which seems to be insurance, but it is actually dangerous! Because companies with real strength and no shortage of projects never participate in bidding, they have no creative strength and survival strength. So it seems that a tender can get several schemes at the same time, but they are all low-quality schemes, and none of them is useful. How many masters of Chinese painting won prizes in the competition? How many big names in the music industry won prizes in the competition? It is no exaggeration to say that a tourism plan often determines the future of a place! Therefore, we must not find a better company to do it, we must find the real first master in this industry to do it. This is highly responsible to the local people. How to find it? It's simple. Let's take a look at Baidu's "tourism planning scheme, tourism planning scheme and tourism marketing scheme". First, let's see if we can find many cases of a company. If we find them, we will have a basis for judgment, because the first master of an industry must have many programs that will be praised and forwarded by the industry; The second is to look at more than five or six complete cases of a company. If each one can excite you and shock you, it is basically reliable. Finally, be sure to look at the company's website again to strengthen your excitement and shock, and then make a decision. Modern people, even old people and old ladies, will also ask experts to see a doctor at home. Our leading cadres and bosses are still engaged in bidding competitions to support this muddle-along company, so we really shouldn't delay major projects. In the end, 99% of the bidding scheme definitely exceeded the vision of the local tourism director! Almost all professionals in the benchmark company in this industry know that everyone has been having fun, and it is also a way to ask a few old tourists. Fourth, look at the market, not the mayor. Because there is a procedure for tourism planning to be submitted for approval to superior leaders, the will of leaders will be reflected in the planning. This is true, but the mistake is that many people have formed the theory of leadership-only will, and it is a big mistake to think that the idea of leadership is the main idea of tourism planning. Imagine that the leader is not an expert in the industry. A plan reflects not the will of the market but the will of the mayor. It can only be a flattering work. Leadership will should reflect but not the main idea. A few years ago, we were invited to plan the Bamboo Sea in the south of Yibin. At the reception banquet, a local domineering municipal leader clearly instructed that air and oxygen must be sold, which is the biggest selling point. We retorted on the spot and asked which city in the outer suburbs of the country had bad air and which was not natural oxygen. What are the characteristics of bamboo sea? Why did Qianshan fly to you? The dinner with all four teams was unusually cold and embarrassing, and the result naturally ended in discord. We are sorry for ourselves, but we are worthy of the local people. A good tourism planning scheme requires creativity in every project, and shocking world-class creativity in two or three major projects can attract tourists from all over the country and be truly successful.