What are the psychological needs of tourists?

Section 5 Tourist Demand Psychology (Excerpt)

1. Tourist demand psychology at different travel stages·

(1) Preparation stage Tourism demand psychology

After tourists have the desire to travel and meet the travel conditions, they start preparing for travel activities, that is, they enter the travel preparation stage. In the preparation stage, tourists need to determine the travel destination and travel method as well as schedule.

1. Determine the tourist destination (information comes from the "word-of-mouth" effect, private channels, and official publicity)

When determining the tourist destination, you need to have as much information and information as possible information to help him or her make a decision. The sources of this information mainly include the following aspects:

(1) "Word of mouth" effect. The "word-of-mouth" effect

is the influence of the opinions of tourists' relatives, friends, classmates, colleagues and other familiar people on tourists' travel decisions.

(2) Private channels. It refers to what tourists obtain through newspapers, magazines, books, movies, television, videos, etc. Information provided by non-tourism organizations or individuals about tourist host countries, regions or tourist spots. For example, a tourist has aroused the desire to travel to Mount Lu because of watching the movie "Romance on Mount Lu"; he learns from history books that Egypt is one of the four ancient inventions and civilizations in the world, and is attracted by the pyramids of Egypt and wants to go there. A trip to Egypt.

(3)Official publicity. Tourist streets refer to a series of advertising and sales activities carried out by countries or regions in order to attract tourists and develop tourism. For example, we use audio-visual and visual means such as radio, film, television, video, and slideshows, as well as printed matter such as newspapers, magazines, and travel brochures to carry out high-profile publicity activities; we conduct publicity and solicitation activities by hosting and participating in various tourism expos.

2. Determine the travel mode (group travel and individual travel)

There are two types of travel, namely group travel and individual travel. Different travel methods have different characteristics. After deciding on a travel destination, tourists should choose a travel method that suits their needs based on their actual situation. Group travel has four major advantages: time-saving and convenient, economical, relatively safe, and guided tour service

3. Determine the travel schedule (consider personal leisure time, hobbies, and economic level)

After determining the travel destination and tourism mode, tourists must personally determine the travel schedule if they participate in individual travel, including travel dates, travel time, determination of travel spots, and selection of transportation and accommodation facilities. at this time. The main factors that tourists consider are: (1) Their leisure time. Decide the length of the tour date and the departure and return dates; (2) Interests and hobbies. Decide on tourist items and tourist spots as well as the length of stay at each tourist spot; (3) Personal economic level. Decide on the choice of transportation and the grade of the hotel you plan to stay in. If you are financially well-off, you can choose luxurious and comfortable transportation and a higher-grade hotel.

(2) Tourism demand psychology during the journey

1. Tourists’ psychological demand for tourism transportation is safety, punctuality and comfort. Among them, safety is the first and most basic need of tourists. The main means of transportation for international travel is airplanes. Although many people think that traveling by airplane is exciting but dangerous, surveys show that among modern means of transportation, airplanes are the safest.

The second psychological need of tourists for transportation is "on time". Tourists always hope that they can start on time, arrive at the destination on time, check into the hotel on time, leave the destination on time, and return home on time. Once they find that planes, trains, ships, and buses are delayed, they will become irritable and restless.

The demand for comfort and convenience is a common psychological demand of modern tourists for travel transportation, especially for long-distance travel. Tourists are prone to fatigue, boredom, and the feeling that "time" seems like years. Whether it is a train, car, or airplane, tourists hope to have comfortable and spacious seats, warm and thoughtful services, and conditions that are warm in winter and cool in summer to eliminate the fatigue and discomfort of the journey.

2. Tourists’ psychological demand for hotels is cleanliness, convenience and safety.

(3) Tourism demand psychology in the tour stage (seeking knowledge and excitement)

(4) Tourism demand psychology in the end stage (both lingering and returning)

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2. The psychology of travel needs of different types of tourists·

1. Foreign tourists

In addition to business tourism, most foreign tourists who come to our country join tour groups . Foreign tour groups are divided into sightseeing groups, professional groups and youth student groups according to their different components.

The main purpose of the tour group is to visit our country’s scenic spots and historical sites and understand our country’s politics, economy, culture, society and customs.

A professional delegation refers to a delegation composed of people from an industry. In addition to sightseeing, tourists participating in professional tours also engage in certain professional inspections and exchange activities. They have a strong interest in this major and hope to understand the situation of my country's navigation. Therefore, they are very interested in arranging exchange activities and visits for them in science, technology, culture, etc.

2. Overseas Chinese and compatriots from Hong Kong, Macao and Taiwan

3. Domestic tourists

4. Female business tourists