What should tourism in liquor industry do?

Industrial tourism planners have learned that liquor industry tourism itself is not complicated, but at present, most liquor enterprises are often "chicken ribs", and the problems mainly focus on the following points:

We often say "copy ideas rather than specific practices", but in order to save time and effort, most liquor enterprises often mechanically copy some well-done liquor industry tourism cases, lacking a unified construction idea, which makes them specious, and naturally will not have much tourism value and income-generating value.

Lack of creativity and experience, consumers need a reason to change from passive consumption to active consumption, and industrial tourism can give this reason. However, many enterprises do not attach importance to industrial tourism as much as wine production. The interactive experience is monotonous, and the affinity with tourists is not high. Some places don't consider interest and participation at all. Consumers are not stupid. If you visit once, you won't go for the second time, which may also lead consumers to explain to their friends around them, or may destroy some people who originally wanted to go. This is also the reason why the revisit rate of liquor industry is low.

Lack of in-depth development and income-generating awareness, many liquor enterprises only operate liquor industry tourism as a sideline, and the value created is very small compared with those in large circulation markets, which is an indisputable fact. The main focus of its industrial tourism is to publicize corporate image and expand social influence. Lack of experience and fun for tourists, and neglect of direct sales of products, tickets, souvenir sales and tourism supporting services. This is also a very important point. So, what should the tourism in liquor industry do?

1. Need a clear main line of construction.

2. Customer flow is stable and normalized.

So, how can we effectively catch such people?

First, through the contacts accumulated in the large circulation market for many years, one terminal drives ten customers, one customer drives ten friends, and so on, forming a domino effect and raising stable customers for liquor industry tourism. Of course, the premise is that you must have enough reasons to attract consumers to visit again, otherwise no one will pay for you.

The second is to invite colleagues and various public relations groups to visit the factory. Official website, friends circle, WeChat circle, all kinds of media should do well, fully and timely. These are the necessary means and skills to increase customer traffic for you.

Thirdly, in order to bind with local tourism resources, it is best to get the support of local government or travel agency, and open up a unique tourism route for liquor industry tourism, with relatively stable customers and strong consumption power.

Fourth, with the help of various public relations activities, build momentum and let more potential people know about liquor industry tourism and spread it through their own circle of friends.

3. Attractive enough experience, unique and strong sense of participation.

The planner suggested that all parts of the country have their own liquor culture and dig deep into the local liquor culture. Tell the story of your own liquor brand. Combined with the actual situation of the enterprise, we will build a wine culture museum and a wine culture industrial park, develop industrial tourism, catering tourism and wine culture tourism, and create a number of liquor eco-tourism boutique routes.

Increase the experience link. Experience interaction determines success or failure, which is the unchangeable iron law of liquor industry tourism. Many enterprises that do a good job in the liquor industry have done a good job in consumption experience without exception. A liquor company in Henan redecorated an abandoned old-fashioned train carriage for tourists to visit. This interesting interactive experience has attracted a large number of tourists to visit and play, won a good reputation and brought considerable economic benefits to itself.

The above case is very similar to the wine train in Napa Valley. In fact, our liquor enterprises can learn from some foreign winery tourism projects. The same experience and interaction links include distiller's grains eggs, distiller's grains popsicles, soaking feet in yellow water, drunken houses, special foods in wineries, and even some liquor companies have set up small zoos and playgrounds specially for women and children, which have greatly increased the sticky output of consumers. How to make tourists play fresh, have fun and want to play again after playing is the key to the success or failure of liquor industry tourism. Of course, these are not applicable to every liquor enterprise, and many interactive experiences are determined by the innate environment of the enterprise. Of course, every liquor enterprise can design its own experience project according to its own field situation.