How to build a pioneering area of national tourism reform and innovation?

At the end of 20 15, the national tourism administration announced that 20 cities (autonomous prefectures) and counties (cities) such as Qingdao were the first batch of national-level tourism reform and innovation pioneer areas in China, which aroused widespread concern in society.

As a product of deepening the reform and opening-up of the tourism industry by implementing "Several Opinions of the State Council on Promoting the Reform and Development of Tourism" and "5 15 Strategy" put forward by Li Jinzao, director of the National Tourism Administration, the demonstration of the pioneering area of tourism reform and innovation is of great significance. The relevant person in charge of the Policy and Regulation Department of the National Tourism Administration said, "The tourism management system in the pioneer area should achieve a qualitative leap, the speed and quality of tourism development should be higher than the national average, and the results of reform and development should reflect the comprehensive contribution to the economy and society."

Be a good "vanguard" and play an exemplary role.

The list of the first batch of 20 state-level pioneering areas for tourism reform and innovation is divided into two levels: "sub-provincial, prefecture-level pioneering areas" and "county-level pioneering areas". The former 15 is distributed in 1 1 provinces, of which Hubei, Inner Mongolia, Jiangsu and Sichuan each have two places, Shandong, Hebei, Jilin, Zhejiang and Anhui. The last five are located in Shandong, Henan, Chongqing, Shanxi and Gansu. Then, why can these 20 cities and counties stand out from the 37 cities and counties evaluated nationwide and become the "leaders" of regional reform and innovation?

In deepening the reform and innovation of tourism, Luanchuan County, Henan Province took the lead in setting up a county-level tourism police brigade, becoming the first county in China to set up a tourism police brigade, which took a powerful first step in exploring new ideas for the development of county-level tourism industry and a new mechanism for industry supervision. Nowadays, Luanchuan County is making great efforts to do a good job in three aspects: First, improve the various systems of tourism police and incorporate them into the tourism market supervision system; The second is to enrich personnel, implement posts, implement the office conditions and personnel treatment of tourism management police, rationalize the division of responsibilities with other regulatory departments such as tourism, industry and commerce, and price, and integrate forces; Third, strengthen the training of tourism police brigade to ensure that they are familiar with tourism business and better carry out tourism law enforcement activities.

In Emei Mountain under the jurisdiction of Leshan, Sichuan, in order to provide convenient and efficient judicial services to the parties involved in tourism disputes and create a civilized and harmonious legal soft environment, a tourism court was established and a tourism trial was conducted. Since its implementation one year ago, 82 travel-related disputes have been handled, including 15 judgments, 67 mediations, and no complaints or letters and visits. It is understood that the Emei Mountain Court has also ensured the reform and innovation of the tourism industry through the specialization of tourism trials, the informationization of judicial guarantee, the convenience of serving the masses, the diversification of mediation disputes and the normalization of law popularization.

Yinan county, located in the hinterland of the old revolutionary base area in Yimeng, Shandong Province, in the process of regional tourism development, according to the general idea of "government-led, cultural tourism integration, urban-rural overall planning and global development", played the active leading role of the government, strengthened the systematic guiding value of planning, explored a "multi-regulation integration" planning development model, and effectively promoted the development of cultural tourism, agricultural tourism, urban tourism and prolific integration. It has embarked on a road of county-level tourism development, which is characterized by healthy development of tourism industry, remarkable benefits driven by industrial integration, coordinated promotion of various undertakings by tourism industry, and multi-effect and multi-function of one industry. It has been praised as "Yinan Model" for county-level economic development by the industry. The person in charge said that "multi-regulation integration" is the main measure to give play to the comprehensive driving function of tourism and enhance the comprehensive management and development ability of tourism, focusing on solving three key problems: planning management subject, planning preparation mechanism and planning implementation path.

Chongqing Wulong demonstrated the ecological practice of a sustainable city, and used eco-tourism to promote the exploration of green GDP. "In the past five years, the economy of Wulong County has been growing rapidly, with an average annual economic growth rate of 65,438+03%." Jia Jianguo, the county magistrate of Wulong County, said that Wulong tried to find a balance between economic growth and environmental protection, which was not easy for a national poverty-stricken county.

Deepen and upgrade the reform of "hard bones"

As early as 2009, Guilin, Chengdu and other cities and counties 10 successively carried out the pilot work of comprehensive tourism reform in accordance with the requirements of "the State Council's Opinions on Accelerating the Development of Tourism" and "Supporting all localities to carry out comprehensive tourism reform and special reform pilots".

After five years of reform and exploration, the reform in each experimental area has achieved remarkable results and the tourism economy has developed rapidly. A number of experiences that can be replicated and popularized are summarized in exploring the tourism administrative management system, the development mechanism of tourism industry, the transformation of government functions, and the convenience of tourists.

In recent years, with the continuous promotion of the comprehensive deepening reform of the central government, an environment conducive to tourism reform and innovation has been formed, which has laid the foundation for the further reform of the tourism management system, improved the systematicness of the reform, and promoted the transformation of the reform dividend into people's livelihood and well-being.

Since 20 15, the national tourism administration has put forward higher requirements for tourism reform, highlighted the theme of "reform and innovation" and created a pioneering area for tourism development reform and innovation. The relevant person in charge of the Policy and Regulation Department of the National Tourism Administration said that "the pioneering area is the deepening and upgrading of the comprehensive reform pilot."

The reporter saw in the Notice of the National Tourism Administration on Announcing the First Batch of National Tourism Reform and Innovation Pioneer Zones that the pioneer zones of tourism reform and innovation are defined here, that is, the pilot zone of tourism reform is guided by "innovative overall planning function, innovative policy measures and innovative industry guidance", with the city and county governments as the main body of reform, the tourism system and mechanism as the reform content, and the overall development of tourism destinations as the main goal.

Compared with the previous pilot work of comprehensive tourism reform, which mainly adopted scattered reports, separate replies and exploration in different ways, the National Tourism Administration has adjusted its working methods and formulated the Work Plan for Pioneer Areas of Tourism Reform and Innovation, proposing to build 50 pioneer areas in three years on the premise of voluntary local declaration and comprehensive national planning, so as to ensure that each province (autonomous region or municipality) has at least 1 pioneer area. Under the unified deployment and guidance of the state, local governments are the main body of active reform practice.

The work in the pioneer area has formed a task system with three levels of "main tasks". The first level is "defined tasks". Reform and innovation focus on five aspects: tourism industry positioning, tourism comprehensive management system, tourism development guidance mechanism, tourism public service system and tourism market supervision mechanism, which is the so-called "compulsory action" to formulate unified plans for the pioneering areas.

The second layer is the "agreed task" corresponding to the "prescribed task". Most of these problems are complex and difficult to push across the country. It is still necessary to encourage all localities to try first and accumulate experience before promoting it. According to the implementation plan and the key direction of reform submitted by the pioneer area, the National Tourism Administration, the provincial tourism authorities and the people's government of the pioneer area agreed to carry out 1-2 agreed reform tasks in each pioneer area. For example, reform and innovate the scenic spot management system, ticket reservation system, tourism investment and financing system, regional coordinated development system, evaluation system and intermediary organization development mechanism.

In addition, the pioneer zone can also explore the market mechanism of innovative tourism development, expand new areas of service tourism development, effective implementation mechanism of tourism planning and policy system of tourism destination construction in the "optional task" on the third floor.

Product "positive energy" policy support tilt

"Give key support according to the needs of the pioneer area, and coordinate relevant departments to give policy support according to the major situations and important issues reported in the reform and development of the tourism system in the pioneer area." When talking about the future development, the relevant person in charge of the Policy and Regulation Department of the National Tourism Administration said that the pioneer area should give them policy support in the promotion process, accumulate a kind of "positive energy", set a good example in the country, and form a replicable excellent experience.

The most important policy support is to support the reform of tourist land in the pioneer area. The National Tourism Administration took the lead in guiding the pioneering area to carry out the reform of tourism land, and implemented the Opinions on Supporting Land Use Policies for Tourism Development issued by the Ministry of Land and Resources, the Ministry of Housing and Urban-Rural Development and the National Tourism Administration; Guide the pioneer area to carry out classified management of land for tourism projects, effectively implement new construction land for key tourism projects, implement land for public service facilities, make good use of land policies such as unused land, abandoned land and remote islands, and ensure new tourism formats such as rural tourism, self-driving RV camps, cruise yachts and cultural research tourism.

The National Tourism Administration will further coordinate and relax the restrictions on the tourism market in the pioneer area, simplify the entry and exit procedures, and support cities with ports in the pioneer area to implement policies such as landing visa and transit visa exemption, so as to facilitate tourists' exchanges and extend their stay; Priority will be given to copying the tourism opening policy of the Pilot Free Trade Zone in the Pioneer Zone and giving priority to promoting the experience of the pilot cities for comprehensive tourism reform.

In terms of supporting the development of tourism infrastructure and tourism projects in the pioneer area, from 20 16 to 20 18, the National Tourism Administration supported qualified pioneer areas to apply for the "National Tourism Development Fund Project", which was mainly used for infrastructure construction such as tourist toilets, tourist service facilities, roads in tourist areas and tourism projects for the secondary development of existing social resources; In supporting the pioneering area to support tourism entrepreneurship by setting up tourism industry funds, supporting the pioneering area to build a tourism investment and financing platform, supporting the development of emerging tourism formats, and promoting mass entrepreneurship and innovation in the tourism field; Encourage the pioneer area to invest, build and operate tourism projects through PPP mode.

In addition, relying on the China Tourism Reform and Development Advisory Committee and the china tourism academy Expert Think Tank, the National Tourism Administration will also provide intellectual support for the reform and development of the pioneer area through lectures, training and special consultation.

It is understood that the pioneering area of tourism reform and innovation has begun to make great strides under favorable policies. The relevant person in charge of Huangshan, Anhui Province said that in 20 16-20 19, various reforms will be comprehensively promoted, and the policy system and institutional framework supporting the pilot work of comprehensive tourism reform will be initially established, and a sound coordinated development mechanism for tourism will be basically formed, a sound modern industrial system and a "comprehensive industry grasp" across departments, industries and regions will be completed. By 2020, Establish and improve the tourism management system and operation mechanism, basically build a strong city of tourism economy, and form a "Huangshan experience" with distinctive characteristics and strong demonstration, which will provide reference for the reform and development of tourism in the country.