What are the advantages of SEO?

SEO advantages

1. Lower cost: SEO is a free search engine marketing method. For individuals, as long as they master certain search engine optimization techniques, they can achieve the goal. For enterprises, they only need to recruit professional technical personnel or let an agency perform agent optimization. The cost of website optimization to maintain a ranking for one year may only be one or two months of bidding ranking, which is much cheaper in comparison. .

2. Durability: For websites that have been ranked using formal SEO optimization techniques, as long as they are properly maintained, their rankings will be very stable, and their positions may not change for several years.

3. Don’t worry about invalid clicks: The ranking effect of websites optimized through formal SEO technology is relatively stable, it is a natural ranking, and there will be no pay-per-click. No matter how competitors click, the company’s expenses will not be wasted.< /p>

Disadvantages of SEO

2. Uncertainty in ranking: Since search engines have different rules for ranking, it is possible that a certain search engine will change the ranking rules on a certain day. , then the original ranking position may change, which is a normal phenomenon.

3. Keyword differentiation difficulty: Keywords that are too competitive, such as mobile phones, travel , website construction, etc., it is very difficult to optimize rankings, which takes a very long time, and the price will be very high, so words that are too difficult are not suitable for optimization.

4. Key The number of words is limited: When optimizing a website, only one keyword should be recommended for a web page. If there are more, it is best not to exceed 3-4, of which 1-2 are main words, and the remaining 1-2 are participles. It cannot be achieved through bidding ranking. An effect where you can do as much as you want.