Part of tourism behavior culture

The core layer of tourism culture is spiritual culture or mentality culture, which is the cultural mentality and ideological expression of participants in tourism activities, including social psychology and social ideology, and is composed of main factors such as values, aesthetic pursuit, moral emotion and way of thinking.

From the object to the subject, the four relations are closely linked and indispensable. Material culture is the external manifestation or external materialization of tourism culture, which can be directly perceived by people and is easy to imitate and create because of its materiality. But to really attract people, it is necessary to reflect the spirit, concept and pursuit of the creator behind materialization.

Mentality culture is the core of tourism culture, which must be consciously externalized in the material state in order to be perceived and understood, and to make one's own thoughts, pursuits, interests and emotions arouse others' voices. Therefore, material culture and spiritual culture are the unity of opposites in the whole tourism activities.

System culture and behavior culture are the intermediate transition links from material state to mental state, and they have irreplaceable functions of connecting the preceding with the following. Institutional culture is an essential factor to ensure service quality, improve tourism level and promote the healthy development of tourism, which has the significance of ensuring direction and guidance.

Behavior culture is also indispensable for improving the management level of tourism, ensuring the quality of service and enhancing competitiveness. The standard and elegant service of tourism service personnel can make tourists feel great happiness during their travels; Good behavior of tourists is not only a symbol of human civilization, but also can reduce unnecessary conflicts with residents in the reception area.

Correctly and profoundly understanding the connotation of tourism culture and scientifically classifying it is the premise for us to strengthen the construction of tourism culture, which will make the construction of tourism culture more targeted, purposeful and practical.