What is the current situation in New Zealand?

The current situation of New Zealand’s tourism industry

New Zealand is located in the fastest growing tourism region in the world. Its strategic location and beautiful natural scenery have benefited greatly from the boom in tourism and shows significant growth prospects.

1. Tourism Statistics

1. Growth in the number of tourists and income:

In recent years, New Zealand has experienced growth in both the number of tourists and income from the tourism industry. Steady growth. Only in 1997, as several Asian countries that were its main sources of tourists were affected by the financial crisis to varying degrees, the number of inbound tourists fell for a time, but then grew rapidly. In July 2002, the total number of inbound foreign tourists reached 1.96 million, while in 1987, this number was only 850,000.

The increase in the number of tourists has brought a large amount of foreign exchange earnings to New Zealand: in 2001, overseas tourists' consumption in New Zealand reached 4.8 billion New Zealand dollars, an increase of 23% over the same period in 2000; domestic tourists' consumption was Reached S$6.9 billion, an increase of 9.1% over the same period in 2000. Direct and indirect benefits from tourism account for 9.7% of New Zealand's GDP.

In 2000, the number of full-time employees engaged in the tourism industry reached 94,000, an increase of 9.6% from three years ago, and another 69,000 jobs were indirectly related to the tourism industry. Tourism directly or indirectly creates 163,000 jobs in New Zealand, accounting for one-tenth of the national job market.

According to surveys and forecasts by the newly established New Zealand Tourism Research Council, the number of tourists visiting New Zealand will increase by 50% in the next five years.

2. Accommodation and transportation conditions:

There are a variety of accommodation and transportation options to choose from when traveling to New Zealand.

According to statistics from the New Zealand Travel Agents Association, 37% of foreign tourists entering New Zealand choose to stay in privately owned family hotels; 16% choose to stay in hotels; and 12% choose to stay in sleeping bags. Hotels; 10% choose motels; 7% choose student boarding hotels; 6% choose camping or camper vans; 7% choose shared houses or time-share rentals; 2% choose to live on farms or in local residents’ homes.

A survey on tourism transportation methods shows that: 30% of tourists have taken domestic flights in New Zealand; 25% have taken long-distance tourist buses; another 25% have rented a car to travel; 18% have taken Travel by private car; 15% take a ferry; 7% take a scheduled bus service; 6% choose the train as a mode of transportation; 3% rent a campervan; other modes of transportation include Sleeping bags cars, yachts and hitchhiking etc.

2. Tourist attractions and cultural and sports activities that promote the development of tourism

Traditionally, New Zealand’s pure air and unpolluted water sources, vast forests and grasslands, as well as the The pastoral scenery of New Zealand is a hotspot for international tourists, but in recent years, more tourists have focused on wilderness adventures, visiting urban centers, participating in cultural activities and contacting nature. They hope to enjoy daily life and cultural activities in New Zealand. experience changes and novelties.

The Milford Sound Glacier on the west coast of the South Island, the glowworm caves in the central North Island and the hot springs in the geothermal areas are all tourist attractions attracting foreign tourists. In addition to visiting these famous attractions, tourists are also keen on adventure activities such as mountain biking, bungee jumping, water rafting and high-speed motorboats. There are also a considerable number of tourists who enjoy walking and fishing in New Zealand's pure natural environment.

New Zealand’s colonial and indigenous historical background and unique Maori cultural environment are also one of the important factors that promote the development and prosperity of its tourism industry. Here, tourists can visit farms, wineries, museums and art galleries to learn about New Zealand's economy and history; they can visit and stay in the homes of local residents to experience the life of real New Zealanders; they can also participate in various food festivals, Wine festival or flower festival, feel the unique style here.

In recent years, large-scale international conferences and international sports activities have brought New Zealand into the focus of public attention. The 1999 APEC Summit, the 2000 America's Cup and the Millennium Celebrations all brought it There are a lot of business opportunities coming.

3. Tourism Management Organization

Tourism New Zealand is New Zealand’s tourism industry promotion agency. This department is responsible for the promotion and coordination management of the country’s tourism industry in overseas markets. , to ensure New Zealand’s long-term interests in tourism are maximized. In order to closely cooperate with the domestic tourism industry, develop tourism planning, develop tourism products, and expand international markets, the tourism bureau has established offices in Sydney, Melbourne, Brisbane, London, Los Angeles, New York, Tokyo, Osaka, Frankfurt, Singapore, Bangkok, and Hong Kong There are offices in , Taipei and Seoul and other cities, and a complete promotional network system has been formed.

The Office of Tourism and Sport (the Office of Tourism and Sport) is an independent government agency responsible for tourism and sports affairs attached to the Ministry of Home Affairs. Its main task is to promote tourism and sports activities as a means to promote the social and economic development of New Zealand. provide support from important factors, promote the implementation and innovation of these activities within the government.