Introduction to the content of outbound travel

Tourism is divided into outbound tourism and domestic tourism. The content covered by outbound tourism can be subdivided into various destinations, such as European tourism, Australian tourism, American tourism, Middle East and African tourism, etc. As people's living standards improve, more and more people choose to travel abroad for vacation. In 2009, the number of outbound tourists reached more than 40 million. In 2009, China's outbound tourism experienced the dual impact of the financial crisis and influenza A, but still maintained a slight growth. With various favorable policy factors, China's outbound tourism industry has become the focus of the world's attention, and various overseas tourism agencies have strengthened their promotion efforts in the Chinese market. As a hot spot for national tourism consumption, the outbound tourism industry plays an increasingly important role in strengthening international exchanges and has become an important topic in China's foreign exchanges and cooperation. In 2009, the outbound tourism product innovation of major travel agencies has made great progress, product segmentation has become more obvious, and service quality has attracted more attention. The introduction of new products in well-established destinations and the strong landing of emerging destinations all reflect the strong appeal of China's outbound tourism market.

At the end of 2009, the Chinese government defined tourism as a "strategic pillar industry of the national economy" and set the goal of "the number of outbound tourists reaching 83 million by 2015, with an average annual growth rate of 9%." It is expected that in 2010 there will be breakthroughs in China's outbound tourism service system, market supervision and service quality. The increase in outbound tourism destinations, the expansion of outbound tourism demand, the expansion of private outbound travel agencies, the gradual liberalization of outbound tourism operating rights, and the gradual improvement of the outbound tourism service system will make the entire outbound tourism market after the crisis appear more open and productive. An orderly and prosperous situation.

China's existing more than 6,500 websites related to tourism services can be roughly divided into two categories:

The first category is the travel channel of the comprehensive portal website. Tourism is only a supplement to the entire website. Tourism information has no advantages in authoritativeness, comprehensiveness and practicality, so it is not the mainstream of tourism e-commerce;

The other type is professional tourism websites, including some scenic spots, hotel websites, and higher-level tourism websites It relies on large travel agencies and carries out information exchange and online booking. In comparison, the latter type of travel website will be the mainstream of future development.

With the help of the Internet, tourism can solve the needs of tourists that cannot be solved by the traditional tourism industry and adapt to the integration of travel, food, accommodation, travel and entertainment; at the same time, tourism, as an overall business ecological chain, involves From travel service agencies, hotels, scenic spots, transportation, etc., the Internet can be used to connect these links into a unified whole, which can greatly improve the level of service and the source of business. Recently, the traditional tourism industry has increasingly felt the test of the "double-edged sword" from the Internet. On the one hand, the Internet provides new opportunities and means for the traditional tourism industry to improve service levels and operation levels. On the other hand, most of them do not Small and medium-sized travel agencies that conduct online business face severe challenges.

As more Chinese citizens go abroad and travel around the world, China’s tourism has an increasing influence on world tourism and even the economy. According to statistics from the National Tourism Administration, the number of Chinese citizens traveling abroad reached 120 million in 2015, and their tourism expenditure was US$104.5 billion, a year-on-year increase of 12% and 16.7% respectively. Against the background of the generally sluggish world economy, "Chinese tourists" are increasingly influential in the world. Li Jinzao, director of the National Tourism Administration, said at the National Tourism Work Conference held on January 29, 2016. China has formed a domestic tourism market of 4 billion people, with more than 250 million people entering and exiting the country. Tourism contributes more than 10% to the domestic economy and employment. According to data from the United Nations World Tourism Organization, since 2012, China has become the world's largest outbound tourism consumer for many consecutive years, contributing more than 13% to global tourism revenue on an annual basis. In 2015, China continued to rank first in the world in terms of the number of outbound tourists and overseas tourism consumption.