The relationship between food and tourism Food and tourism

Mei Shuaiyuan, one of the founders of China's landscape live performance, once said: "If it were just a live performance, "Impression Liu Sanjie" would not be able to reap such a big return, precisely because " "Impression·Liu Sanjie" and "Fengchan Ceremony" have brought about the development and extension of the industrial chain, linking performances, tourism, catering and other related industries, so that live performances can increase their influence and radiate to the whole country.

This is also applicable to the catering and food industry. Starting from "A Bite of China", the audience realized that the original carriers for interpreting a city and a region are not only the Bird's Nest, the Oriental Pearl Tower, and "Little Man Waist" "These new architectural landmarks are not just cultural treasures left over from history such as the Forbidden City, the Great Wall, the Terracotta Warriors and the Humble Administrator's Garden. Food, as another form of Chinese culture, is profound and meaningful and may be immersed in the blood of the Chinese people.

When traveling, you must first look for local specialties. When you come back from travel, the souvenirs you bring to your relatives and friends are often special snacks. The connection between travel and food is so close that we always regard it as a food. Ignore this most natural form. There are eight major cuisines in Chinese cuisine, not including some subtle branches and sub-categories. As Chinese cities become more and more unified in appearance, food has become an important element in distinguishing regional cultures.

A 6-minute long video recording of Yunnan Nuodeng Ham has made Nuodeng Village, Yunlong County, Dali Prefecture, the origin of Nuodeng Ham, famous. This once peaceful village was famous for its ham. The village is now facing the trouble of happiness. Not only does Yang, the director of the Nuodeng Ham Factory, receive too many calls every day, but the villagers also discovered that a series of people named "Gourmet Taotie" appeared in the village at some point. "tourists", they act like professional travelers and travel thousands of miles to come to Nuodeng. A new craze of "food tourism" is being created.

After the documentary became popular, Ctrip’s response was quite fast. This famous travel website quickly sorted out famous domestic restaurants and delicacies, combined them with related group tours and independent travel products to create Hainan Hele Food tourism routes in more than 20 provinces in China, including crab, Yunnan Cross-Bridge Rice Noodles, Shaanxi Roujiamo, and Inner Mongolia mutton-shabu-shabu, have launched the "Travel on the Tip of the Tongue" tourism theme online, and also interacted with netizens live through Weibo. It is reported that the popularity of "A Bite of Tongue Travel" has been steadily increasing since its launch in mid-May. Food tours in Beijing and Lijiang have been forming groups just a few days after it was launched.

When you come to Beijing, of course you can’t visit Quanjude and eat Quanjude’s roast duck. This year coincides with the 60th anniversary of the Beijing People's Art Theatre, and all classic art plays are once again presented to the audience, including "The First Floor in the World", which tells the story of old Beijingers "eating". In March 2012, this classic People's Art drama, which tells the story of the twists and turns of the time-honored roast duck restaurant "Fujude" from making ends meet, struggling to make a comeback, becoming famous in Beijing, and facing bankruptcy, once again won the audience's long-lasting love. The applause, and the butterfly effect caused by "A Bite of China", I wonder if the hospital regretted scheduling this inspirational classic about Chinese people's eating habits so early.

As one of China’s most reputable time-honored catering brands, “Quanjude” has played a concerto of culture and capital, thereby integrating its own brand effect into the perception of the Chinese people. Quanjude has its own museum and art troupe. The play "The First Floor in the World" has been performed for nearly 500 times and is well-known in China. The movie "Old Store" won the Golden Rooster Award, Hundred Flowers Award and Huabiao Award. It invested in the filming of the TV series "The First Floor in the World". It became the number one viewer in the year. Today, when people are worried about the loss of vitality of time-honored traditional catering companies, Quanjude's cultural path has given the industry a lot of inspiration.

In China, almost everyone drinks two sips of Tsingtao beer, and the Tsingtao Beer Festival, which opens on the second weekend of August every year, has also gone through 11 years. This is the largest beer festival in Asia. The event attracts millions of visitors from all over the country every year. Food tourism is a synthesis of culture and food. The pleasure on the tip of the tongue is attracting more and more people to travel around the food map and explore and taste the essence of food culture, making both food and tourism more interesting. Full and moving.