Characteristics of tourism management

Tourism management includes hotel management direction, travel agency management direction, scenic spot management direction, exhibition tourism management direction, catering management direction, leisure and entertainment management direction, tourism administration management direction and so on. 1. Tourism Enterprise Management Tourism Enterprise Management Direction Based on the characteristics of tourism service enterprises, the theory, method and application of tourism enterprise management are studied. The main contents include: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Management characteristics of tourism enterprises; Group management of hotel travel agencies; Cross-cultural management of tourism enterprises; Tourism service culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism industry management, the present situation and system reform of tourism industry management in China; Globalization and tourism enterprise management. 2. Tourism development and tourism marketing The direction of tourism market development and tourism marketing includes special research on tourism enterprise marketing and tourism destination marketing. Tourism enterprise marketing mainly studies the laws of tourism market and the characteristics of tourism products; Theories, methods, strategies and tactics of tourism enterprise marketing. Tourism destination marketing analyzes the law of destination market movement from the perspective of modern tourism spatial system, and studies and formulates targeted regional tourism marketing strategies, marketing plans and marketing control schemes in combination with the overall analysis of destination management. 3. Exhibition service and management The direction of exhibition service and management includes the basic theories and methods of exhibition service and management, familiarity with the organizational process of conferences and exhibitions, exhibition tourism management, exhibition marketing and customer service, venue management, booth design, engineering construction, exhibition transportation, business services, exhibition cleaning, garbage disposal, catering services, exhibition marketing concepts, exhibition organization, cost control, exhibition services, regular release of research data and reports, and exhibition marketing management. Exhibition service contractor management, exhibition project management, exhibition logistics management, exhibition venue management, exhibition risk management, exhibition financing management, exhibition budget management, exhibition human resources management. 4. Tourism culture helps people to correctly understand and understand the social impact of tourism activities, handle the harmonious relationship between economic benefits and social benefits of tourism, and promote the comprehensive, comprehensive and sustained progress of the reception area. It can help people to raise awareness, consciously handle the economic, social and cultural relations related to tourism, and promote the overall coordinated development of all aspects of the reception area. 5. Tourism laws and regulations