How to make the capital flow? What can agricultural distributors do to receive cash?

At present, the competition among agricultural distributors has become fierce. In addition to the common agricultural credit sales, the flattening process of agricultural distributors' channels is advancing day by day, prompting distributors to change their strategies and are quietly undergoing a self-transformation. Through the changes of these three measures, it is the key to the success of agricultural distributors to let the funds really flow.

agricultural promotion meeting

1. Marketing changes in tourism economy

In agricultural marketing, it is the most common method in recent years to carry out emotional promotion of customer resources through tourism. This year, I participated in several tourism promotion conferences, and also listened to the marketing changes in tourism this year. It is gratifying that there are no special marketing collection activities during and after tourism, but there are still product promotion. On the surface, this seems to be no different from before, but after careful analysis, we will find that the tourism mixed with marketing receipts has made people feel a little uneasy. In the past, after marketing, the cash received was not much, so it was better not to do it, so that dealers were anxious to ask.

I met such a travel meeting. The manufacturer originally took the dealer for a trip, in which the product promotion and collection activities were arranged for half a day and one night. The purpose was to let the dealer make some money in the off-season and carry out the interest-bearing activities according to the rules of previous years. However, when it comes to travel, the manufacturer made a decision not to carry out various activities and let the dealers have a good time. In fact, this is just a strategy. During the tour, some dealers asked the factory leader if it was necessary to collect money after the tour. The factory leader said that he didn't know and didn't see any arrangements. In this way, some old dealers feel a little surprised and constantly wonder what happened to the manufacturers. There are also some new dealers who are not surprised, but such pure travel can draw closer to the manufacturers.

the travel activities organized by dealers also have this trend. This time, the tour is no longer to convene rural two-level dealers, but mainly to organize some farmers who have bought a certain number to participate in the tour. A farmer bought 15 bags of fertilizer on 1 mu of land in the first half of the year, and was also invited to take part in the tour. He didn't know why he was invited. He didn't know until he asked again and again, because he paid in cash and didn't have credit. This trip was a reward for buying fertilizer in cash. It's not so much a reward as an appearance. Tell everyone that we have changed the model. In the future, whoever buys fat in cash will get a travel reward. Of course, this is impossible. It is said that the people in the village are infected and think that buying fat in cash will bring benefits to travel. Of course, this is just a marketing, but it may change farmers' buying patterns.

fertilizer product upgrade

2. Regularization of sales in product upgrade

This year, several fertilizer dealers I know are communicating with me that their products always feel inferior to others. No matter the product upgrade, quality, price and promotion, I always feel that others are stronger than myself. My view is that everyone is changing, and the promotion efforts are strengthening. In the process of vigorously promoting sales, competitors are bound to be pushed to make greater efforts, which forms a sales pattern of promotion competition.

how about this form? I feel it is also a double-edged sword. The good thing is that farmers have benefited, but the labor and financial resources from dealers have increased, which puts forward higher requirements for product upgrading, and it is a blow to sell in a deceptive way; The bad thing is that everyone is tired of competition. At ordinary times, they are almost thinking about how to sell their products, paying attention to realizing them, and at the same time finding that products are the foundation of realizing them. Some old products must be given new kinetic energy.

A dealer who sells Shandong famous brands told me that the company is upgrading a compound fertilizer, which is a real product upgrade, adding fish protein organic matter into ordinary compound fertilizer, but the ex-factory price remains unchanged. This means that while the product is updated, it will be competitive without increasing the pressure on dealers to promote sales. The requirement for the dealer is only a matter of quantity. The dealer told me that he likes this kind of marketing and is going to use this fertilizer for a cash collection activity. I also feel that this is a good idea. It is to find the root of credit sales behavior and solve the pain points of dealers at the same time.

fertilizer sales

iii. cash changes after credit sales

after June this year, some dealers did not want to do it. It really doesn't make sense to do it. I have paid a lot of hard work and all I get back are bills. I met this one, too. Being very opposed to selling on credit, I trusted a township dealer this year? Sweet talk? It is agreed that the goods will be paid when they arrive, which is not a credit sale. However, when the goods arrived, Xiang Dai said that it would take a few days, then a few days, then a few months, and then this year, I was afraid that I could not give them. The harder I pressed him, the less he gave money, and he really learned the pain of selling on credit. Selling on credit actually makes people sad.

There are still credit sales this year, and some of them are still quite strong. As far as I know, when we agreed to give it, few of them have been honored. Really hurt the hearts of many dealers. Taking a closer look at the pulse, we find that credit sale is originally a capital turnover. It's not that they don't have cash, but they transfer it to other places where money is more urgently needed. In fact, this is a habit problem, not that people can't afford to buy fertilizer.

what really changes credit sales is the developing cooperative development integrating planting, processing and sales. In the integrated operation, because there are several items of income together, it is necessary to calculate the general ledger, so even if it is not a single fund, in order to develop, we are trying to run back to cash. When the grown products become commodities and are sold by themselves, the funds are in the hands of dealers, while the fertilizer money is always less than the grain money, and some of the grain money is still bought in cash. This operation has gone beyond the scope of fertilizer sales, and its significance has been above the level of fertilizer credit sales. This pattern naturally makes credit sales impossible.

So, what we can see is that the operation of the industry is changing, and the pattern of single fertilizer sales has become a process of coordination and cooperation of diversified capital chains. In this process, the operation itself is not allowed to appear on credit, otherwise the integrated operation will become a dream. Operators put an end to credit sales from the beginning of the model design, which may be an upgrade of fertilizer sales in the future.

cash purchase

iv. the importance of capital flow to agricultural distributors

both cash and credit sales are formed in an unconscious process. When a certain form becomes a characteristic, there will be confusion, and cash will always be the basis of buying and selling.

It is not surprising that agricultural distributors have found some experience in the melee between cash and credit sales, and also found the method of cash sales through trial and error. In fact, it is also learned from the operation of the Fudge Group. Grasping the needs of farmers will have cash, and following the cash core of capital operation, trading will last for a long time.

product circulation

making money flow is the core issue of the development of agricultural distributors at present. From the above three points, we can see that whether it is the influence of human feelings in tourism, the upgrading and transformation of agricultural products, or the agricultural distributors after credit sales, it is so easy to find cash sales, which is to create an effective concept of modern agricultural marketing. If we find the reasons ourselves, the problem will become so simple, and cash sales will not be so difficult. But we have gone through so many years of hardships to find a way.