Characters experience of Guo Liwen

Starting from scratch

When you mention Haci in Harbin, everyone will immediately think of its founder Guo Liwen. From starting from scratch to successfully cashing out, Guo Liwen completed his legendary life in just 16 years.

In p>1986, Guo Liwen completed his college course in the factory and applied what he had learned to his work. Guo Liwen, who had new ideas every year, became a famous expert in technological innovation in the factory. In 1987, Guo Liwen, who was 46 years old and fond of books, had his own invention patent-hanging bottle magnetized sanitary ware. In the same year, Guo Liwen resigned from public office and started his entrepreneurial career with his son and a friend. Guo Liwen borrowed 2, yuan here and there and rented a 7-square-meter basement in a middle school. In order to save money, Guo Liwen carved waxed paper to print product descriptions himself, and then took samples and rode a broken bicycle to visit hospitals and clinics in Harbin almost rain or shine, instilling his own magnetization concept bit by bit and opening the door to the market bit by bit. In this way, he paid off the loan in one year and made a profit of 2 thousand yuan.

The success in the first battle greatly increased Guo Liwen's confidence. In 1988, he introduced another patented product of his own-the magnetized cup. In order to establish a solid sales network, on the one hand, he set up dozens of sales branches all over the country, on the other hand, he adopted various forms of advertising such as issuing tabloids. From 1989 to 1993, the sales revenue of Haci soared from 1.39 million yuan to 13 million yuan, and the profit increased from 217, yuan to 2 million yuan. There were 4 million people in China who used the products of Haci, making Haci the largest manufacturer and seller of magnetized products in China. At that time, in Harbin, almost every family had at least one product of Haci, and many units distributed it to employees as welfare.

At that time, Guo Liwen had a very close relationship with the media in Heilongjiang. According to informed sources, some local media people and Guo Liwen were friends, so that when Guo Liwen issued internal shares of Haci employees, some media people also gave generously.

on September 25th, 1996, the shares of Haci Group, with Guo Liwen and his son as shareholders, became the first listed company in the domestic health care industry. Fortunately, as one of the few private enterprises directly listed, neither Haci nor Guo Liwen let their shareholders down, and almost all those who cashed in in time made a fortune.

In p>1997, Guo Liwen became interested in TV shopping after an inspection abroad. After returning to China, he immediately conducted experiments in Sichuan Province and achieved unexpected results. Then, he bombarded the TV shopping channel of the national cable TV station in turn to promote the Haci Five-element Needle, which is known as the "family acupuncturist". In the first half of 1998, the Haci Five-element Needle set an astonishing record of 11.8 million yuan a day, which became a classic case of domestic marketing planning at that time.

According to China Economic Weekly, the earnings per share of Haci in 1996, 1997 and 1998 were .6 yuan, .45 yuan and .47 yuan, respectively, which made it prosperous among listed companies in Shanghai. In 1998, the performance of Haci Co., Ltd. climbed to the historical peak, achieving a net profit of 14 million yuan. In 21, Guo Liwen, who is in control of Haci's power, was ranked 29th on Forbes' list of the richest people in mainland China with his personal assets of 1.45 billion yuan.

Diversification defeats Haci

In p>1998, the stock of Haci soared to 3 yuan, which made Guo Liwen's career experience greatly satisfied and expanded. He began to embark on the road of diversified development.

According to a doctor who participated in the expert appraisal hospital of Haci Five Elements Needle, China Economic Weekly introduced that Haci Five Elements Needle has been favored and become a good gift because of its acupuncture effect and is suitable for ordinary people to use at home. For a time, the counterfeit and imitation products on the market are also surging, which has brought an impact to Haci.

in order to spread risks, in 1998, Haci entered the field of health care products through the exclusive agency of American V26 slimming Shaqi, and Michael Jackson's singing and dancing commercials began to impact people's audio-visual in a short time on major TV stations across the country; In 1999, Haci merged Shuangyashan Pharmaceutical Factory to enter the pharmaceutical field, and successfully developed Haci Xiaoer's anthelmintic Xiaoshi tablets. The advertisement of "Jiang Wenli" also achieved a sensational effect. However, due to the impression that Haci is a health care product, the drugs it produces have not been widely circulated in hospitals.

The diversification of Haci seems to be out of control, and pork bases, wineries and even food factories have been established one after another. Among them, Haci invested especially in the "green pork" industry, with a total investment of 196 million yuan. Although the market price of this "green pork" was twice higher than that of ordinary pork, it was favored by consumers at the beginning of listing, but it was difficult to recover the cost of this project in a few years, so the scenery soon disappeared. He Fang, the former vice president of Haci, who has started a new stove, once told the media that investing in green pork projects requires a huge logistics system to follow up and huge financial support. Where does Haci get these funds?

At the same time, Haci Group invested more than 3 million yuan in Harbin Jinguo Tourism Project; Invested more than 1 million yuan in Shanghai Haci Pharmacy; Invest 1 million yuan in Shandong ecological agriculture project; Invested 8.2 million yuan in Yantai VIP Winery; Invested 3.2 million yuan in Acheng Food Factory; Invested 9 million yuan in Tianjin Health Products Factory; Invest 5 million yuan in Nanjing branch; Invest 1 million yuan in feed mills and so on. These large and small investments are as much as 7 million yuan, and few of them are successful.

in fact, since 1999, the performance of Haci has been declining. In 21, the sales of Haci Wuxing Needle, which has made great contributions to Haci shares, fell from nearly 3 million yuan at the peak to 81 million yuan. Products such as V26 slimming Shaqi, deworming Xiaoshi tablets have also become a flash in the pan. In just a few years, the chaotic market of health care products has turned consumers from blind belief to suspicion of everything, and the credibility of health care products has dropped to a historical low, and Haci has not been spared.

The founder "retired after success"

Didn't Guo Liwen know the hardships of health care industry? The answer is no. Although Haci broke the short-lived convention in the health care products industry, it was actually completed by the success of each product for three to five years or even one year or less. Therefore, some people in the industry analyzed that constantly looking for new breakthroughs has become a tonic for Haci to continue his life.

Diversification has brought pain to Guo Liwen. Looking at the industries he has invested in, many of them can find reasons for him to have enough sunshine industries, but they have not brought due benefits. The investment choices that are greedy and too far away from the main business make the diversification of Haci a gorgeous summer flower-beautiful and short-lived.

the earnings per share of Haci began to decline all the way. The annual report showed that it was .23 yuan in 1999, .18 yuan in 2, .1 yuan in 21 and only .8 yuan in the middle of 22. The quarterly report in the third quarter of that year showed that the earnings per share from January to September was only .4 yuan.

It is rumored that it was at this time that the clever Guo Liwen gave birth to his resignation.

There is hardly any indication that in November 22, Guo Liwen and his family will transfer all the equity of the Harci Group. He quit so cleanly and thoroughly that he didn't even accept the honorary chairman and chief expert status conferred on him by his new employer.

At that time, there was an uproar in the industry, and everyone speculated that there must be some problems inside Harci, and Guo Liwen's move must be a golden cicada. The most surprising thing is that the acquirer of Haci turned out to be Harbin Tianye Environmental Protection Co., Ltd. (hereinafter referred to as Tianye Environmental Protection), a company acquired by Haci at a price of 39.4 million. According to some data, in this anti-takeover, Tianye Environmental Protection's total assets increased from 27 million yuan to 74.13 million yuan in just five months, an increase of 27%. It can be seen from the changes in the financial data of Tianye Environmental Protection at that time that the increase of the company's assets was produced in 22, and the main variables were fixed assets and intangible assets. On June 6, 22, Harbin Fair Appraisal Firm reconfirmed the intangible assets of Tianye Environmental Protection, including 17.29 million yuan of patents and 12.82 million yuan of land use rights, totaling 3.12 million yuan. Compared with the intangible assets of 1.66 million yuan as of December 31, 21, it has soared by 18%.

No one knows the real purpose of Tianye Environmental Protection's anti-purchase of Haci and the related transactions behind it. It is rumored that the Harbin Municipal Commission for Economic Restructuring and other relevant government departments contributed to this matter, but all these were denied by the relevant departments.

It is still unknown how much cash benefits Haci brought to the Guo family after successfully withdrawing from a group with declining profits. According to a person concerned in Harbin who told China Economic Weekly, Guo Liwen and his sons have long been American citizens, and the cash they have set is enough for him to enjoy a happy old age.

the "cash machine" that has become a major shareholder

Guo Liwen made many attacks and blindly invested during his mastery of Haci, leaving holes of different sizes. A number of large projects have been launched continuously after the company raised huge funds, many of which have not been fully demonstrated, and some projects costing hundreds of millions of yuan are still under construction; Some of them were just completed but stopped production due to market problems, which not only did not bring any economic benefits to Haci, but caused huge financial losses because of depreciation and impairment of the company. Not only that, when Guo Liwen left, he also provided a huge guarantee to the real estate company that he had just planned and established himself with the reputation of "Haci Shares" in the market. Later, the company was deserted.

At this time, HACI was extremely anemic. Even Guo Liwen said in his farewell that he hoped that Tianye Environmental Protection would enter HACI, which would introduce a variety of high-tech products for HACI, make the company's product structure change to the direction of high-tech content and high added value such as new drugs and special drugs, and provide a buffer for many new products of HACI to go on the market and win time.

However, Haci, who needed blood transfusion himself, did not get careful care from his new owner after the change of ownership, but began to be drawn blood by major shareholders. Harci shares have rapidly become the "cash machine" of major shareholders, and these have nothing to do with Guo Liwen since the day he retired.

since 23, the share of major shareholders of Haci has been growing rapidly. According to the data, in the first half of 24 alone, Haci Co., Ltd. illegally provided 342 million yuan to the controlling shareholder Haci Group Co., Ltd. and other related parties, accounting for 56% of the company's unaudited net assets at the end of 23. With such a large transfer of funds, Haci has neither fulfilled the prescribed decision-making procedures nor fulfilled its due information disclosure business. To this end, the Shanghai Stock Exchange has publicly condemned Li Xiufeng, chairman of Haci, and the management.

The condemnation goes to condemnation, but the appropriation continues crazily, which makes people have deep doubts about the real purpose of Tianye Environmental Protection in the first place. According to China Economic Weekly, as of June 3, 25, the major shareholder and affiliated enterprises of Haci occupied 643 million yuan. In the semi-annual report, Haci said that in order to effectively solve the problem of funds occupied by major shareholders and related parties, the company made a repayment plan with major shareholders on June 18, 25, and the major shareholders promised to repay all the arrears in 26, and Harbin Tianye High-tech Industry Co., Ltd. guaranteed it with its unsecured effective assets. Haci also said in the semi-annual report that as of August 3th, it had received the above sum of 9 million yuan, of which 14,356,1 yuan was repaid, and the remaining 75,463,9 yuan was repaid by Harbin Tianye Electronics Co., Ltd., an affiliated enterprise. And this 9 million yuan was finally found to be just a "trip" in the company account and was immediately taken away.

similarly, due to reasons that the world can't understand and understand, Haci failed to file an application for resumption of listing within five trading days after the disclosure of the semi-annual report in 25, and embarked on a road of no return.