Overview of Singapore Tourism Board

Tourism Singapore is an economic institution dedicated to promoting the all-round development of Singapore's main service industry-tourism. It is famous for its cooperation, innovation and Excellence, which has promoted the development of local tourism and become one of the key driving forces for Singapore's economic development.

Tourism Singapore aims to ensure that tourism remains an important economic pillar and establish cooperative relations with the public and private sectors through long-term strategic planning. The goal of Singapore Tourism Board is to provide exciting new travel experiences for tourists, and to create a unique and attractive destination image of Singapore in the hearts of tourists through close cooperation and trade. To this end, the Singapore Tourism Board has established three key areas: consolidating Singapore's position as an important conference and large-scale exhibition country in Asia; Become the leading leisure resort in Asia; Become a service center in Asia.

In order to achieve these goals, the Singapore Tourism Board has set up a strategic tourism department at its headquarters, which will be an important measure to leave visitors with a wonderful and unforgettable experience. First of all, the Tourism Bureau will subdivide traditional projects, such as scenic spots and shopping places, as well as catering, roaming, activities, conferences, incentive tours and exhibitions. And then actively explore emerging markets and high-yield areas, such as medical and educational services.

In addition, the Tourism Bureau will pay more attention to improving the service quality through tourists' feedback on the service level, so as to increase the attractiveness of Singapore. As a brand, the success of Singapore tourism lies in that it is a destination that can provide different experiences, and everyone can experience different journeys. By focusing on the brand, we will continue to subdivide and promote Singapore as a must-see holiday destination, build a brand image through the concept of "I am from Singapore", provide personalized itinerary customization online every day and update and adjust according to the number and content of visits.

Tourism Singapore's international expansion includes traditional key areas, such as ASEAN, North America, Asia, Oceania, Europe and America. These new measures will improve the utilization of market resources and expand their publicity, such as China and India.

20 1 1 Singapore Tourism Board launched a new tourism theme of "Discovering from the Heart-Our Bank Should Be Singapore". Mr. Zhou Zhenxing, Director of Greater China of Singapore Tourism Board, said that Singapore is a familiar destination for China people. Besides marina bay Jinsha, Sentosa and other famous scenic spots, Singapore is also an ideal tourist destination for shopping spree and family travel. So "discovery from the heart" is a good place to continue exploring some little-known places in Singapore. Through a series of promotional activities, more tourists, especially those who have been to Singapore, will come to Singapore again to understand and discover their own Singapore from the bottom of their hearts.