Brief introduction of Nongfu Spring industrial tourist area

Emei Mountain Nongfu Spring Industrial Tourism Zone is a characteristic scenic spot full of humanistic feelings. Everything here shows its unique charm and personality. Everyone only knows Emei Mountain, but they don't know that there is such a small scenic spot at the foot of the mountain, which is very suitable for taking pictures and punching in. Let's introduce it in detail below.

Ticket price: 15 yuan/person.

Nongfu Spring Industrial Tourism Zone is only ten kilometers away from Emei Mountain, a famous 5A scenic spot. However, since the scenic spot was upgraded to 4A scenic spot in the second half of last year, many friends who came to Emei Mountain only knew Emei Mountain, but they didn't know the secret place hidden in the mountains.

Nongfu Spring Industrial Tourist Area, as its name implies, is a tourist area with "Nongfu Spring Factory" as its core and mountain scenery as its main feature. In the whole scenic spot, there are two core scenic spots:

It is the production base of Nongfu Spring, covering an area of more than 400 mu.

Second, behind the factory, hidden in the mountain spring water at an altitude of more than 3000 meters. The mountains around the water source are steep, the vegetation coverage rate is as high as 96%, and the spring water is crystal clear.

Roses bloom in April.

In the production base, streams are gurgling, mountains are green, and there are a lot of graceful roses. It's April, when wild roses are in full bloom. In addition to our common pink, there are pure white flowers and warm red flowers. Deep under the wild rose wall, the breeze blowing is full of roses, which is very attractive.

rose

White rose

Pink rose

Corner of scenic spot

The mountains in the scenic spot are high and clear. Besides the endless wild roses, there are many wild flowers and wild fruits growing in the mountains. Some Xiaobei can name them, such as: snakeberry, wild strawberry, Rosa roxburghii and many small flowers and fruits that we don't know. There are not only many wild fruits in the mountains, but also many beautiful butterflies and cicadas flying here.

Xiao Guo, I don't know.

Know the peace on the stump.

Throughout the entire Nongfu Spring industrial tourist area, Xiaobei's feelings are still very deep. Xiaobei thinks that the industrial tourism extended from Nongfu Spring is a relatively successful industrial tourism area. So, why is it a successful industrial tourist area? Listen to Xiao Bei telling your friends:

1. Horizontal expansion from pure industry to industrial tourism economy

A few years ago, we all knew that Nongfu Spring was just an enterprise selling drinking water. Their main business is to produce and sell mineral water of various quality and specifications. However, after Nongfu Spring enterprises successfully developed industrial tourist areas by virtue of product characteristics, Nongfu Spring's business line is no longer just a single production and sales of drinking water, but also horizontally expanded the tourism line with water as the theme.

It is not only an industrial exhibition, but also an educational journey.

Nongfu Spring Tourism Base is not only for tourism, but also for the education of middle school knowledge in tourism. Friends who have been to this tourist base know that Nongfu Spring Base not only shows you the whole production process of mineral water, but also scientifically explains the generation of water resources and the necessity and importance of protecting water resources to visiting friends.

This link is also a highlight of Nongfu Spring Tourism Base. The link to increase the popularity of water resources is to accurately locate tourist attractions suitable for the crowd: especially suitable for parents to take care of their children and increase their knowledge during travel.

3. One of the experiential means of brand promotion.

As we all know, the best products on the market today are inseparable from excellent brand promotion and product marketing methods. In addition to traditional superimposed advertising, accurate digital marketing, entertainment marketing and so on. What we are familiar with now, Nongfu Spring Base also has this kind of experiential brand promotion.

This direct and in-depth promotion method involving users is not as good as online brand promotion in audience coverage, but it certainly has a deeper impact on customers.