The business philosophy of rookie luggage

At present, Xinxiu Group is steadily promoting the transformation and upgrading of the enterprise based on the two-pronged approach of production and brand operation, from manufacturing as the main focus to brand operation as the main direction; from pure export Enterprises develop towards dual-core operations in the global market and domestic market. With its design concept and purpose of "environmental protection, fashion, business, leisure, and travel", Rookie Luggage is committed to developing a series of luggage products that have cultural connotations of the times, are beautiful and practical. Xinxiu now owns several major brands such as "NEWCOM", "HOBIE", "AROUND", and "T&T". In addition to the newly opened multi-brand "Yukexing" luggage flagship store in Jiaxing Commercial Center, Zhejiang, it also has stores in Beijing, Shanghai, Nearly 20 brand flagship stores have also been opened in Hebei, Inner Mongolia and other places. The "HOBIE" brand has set up national agents in more than 20 countries and regions around the world. At the same time, it has set up a HOBIE brand direct sales website in the United States to use physical sales. Combined with online sales.

The Rookie Bags, which have already won the titles of "China Famous Brand" and "Zhejiang Famous Trademark", have successively become the only designated business bags for the 5th China Private Enterprise Summit. In 2008, 2009, 2010 and 2011, they have become the Asia Boao Brand for four consecutive years. The only designated bag and gift supplier of the Economic Forum, it won the title of licensed manufacturer of the Shanghai World Expo in 2010, and became the only designated bag and gift supplier of the 2011 Canton Fair and the first batch of senior partners of the Canton Fair.