What is the status quo of online travel in China? What are the defects?

The information I found for you on the Internet:

Last week, I read an article about the decline of user satisfaction in the online travel market in the United States, "Online travel user satisfaction continues to decline." It seems that there is a problem in the online travel market in the United States. Although the satisfaction with the process experience of e-commerce is on the rise, the problem of product differentiation will become a big problem, which may eventually lead to chaos and shrinkage of the online travel market. Of course, the summary of the United States comes from the data of three online travel product distribution platforms EXPEDIA, TRAVELOCITY and ORBITZ. I still have some doubts about the tourism product design and planning ability of these online travel companies. After all, the foundation of products comes from the integration of offline enterprises, not the reuse of offline products.

Today, however, there is another analysis article about the online travel market in Europe. The content described in this paper is just the opposite of the situation in the online travel market in the United States. The article "The surge of online travel sales in Europe in 2007" points out the following points:

First, the overall sales volume of European online travel market surged in 2007;

Second, the market share of traditional European online travel markets such as Britain, France and Northern Europe is shrinking.

Third, the online travel market in southern Europe is growing rapidly.

Let's analyze the information behind these three points. From the second point of view, as the most developed region in Europe, their online travel market grew rapidly before 2007, which is understandable. But with the development of the market, they may also encounter the same problems as the American market. Therefore, in the short term, the focus of online travel in the above areas should be on product planning and design.

However, several countries in southern Europe-Spain, Italy, Portugal and Greece-have always been in Europe's second-rate economic region. This huge growth since 2007 is likely to be affected by economic development and the popularity of network applications. Therefore, from 2007, in the next 2-3 years, the European online travel market may still maintain this rapid development momentum.

Then, from the changes in the United States and Europe, I also made some bold predictions about the online travel market in China-in the next few years, the online travel market in China will see rapid growth or even blowout. There are several reasons:

First, China is the most populous country in the world;

Second, the number of Internet users in China has exceeded 200 million, second only to the United States;

Third, the online application level of network users in China is improving, and the income of e-commerce enterprises is generally increasing;

Fourthly, the online travel market in China has just started and has a good development momentum.

Fifth, China's tourism enterprises pay more and more attention to tourism e-commerce;

Sixth, in the next few years, China, as a tourist source country and destination country, will rank among the top three in the world.

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Based on the above reasons, I think the online travel market in China has a very good prospect. However, it is worth noting that in the development process in the next few years, we must learn from the development experience of online travel market in some developed countries and regions to avoid encountering the same bottleneck problem as much as possible. In fact, this bottleneck problem has begun to emerge in the online travel market in China. Not long ago, a market survey in Ctrip.com showed that as many as 72% netizens think that the current free travel products can partially meet the demand, while most tourists hope to provide more additional services. From this point of view, China online travel needs to make many improvements in product content design, service integration, online publicity and so on.

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Recently, DCCI Internet Data Center released Netguide2008 China Internet Survey Report, which pointed out that in 2007, the online travel & booking market in China was 2.25 billion yuan, an increase of 65.4% compared with 2006. Driven by the Olympic Games, the opening of tourism markets in China and other countries, and the development of local business and private tourism markets in China, it is estimated that the market scale will reach 3.84 billion yuan in 2008, with a growth rate of 70.7%. It is estimated that it will reach 7.32 billion yuan in 2009.

Judging from the competition pattern, online travel in China & The competition pattern of the reservation market can be divided into four camps:

Ctrip is still in the leading position.

Mango net, E Long and Maxthon are the second camp and market challengers. Mango net entered the market as a strong challenger with its strong advantages of tourism resources integration, capital, brand and the support of SASAC, and has formed a market position second only to Ctrip.

–"Where to Go", a comparative search website with travel search engine as its innovative operation mode, is still in the exploration period of its profit model and is in the camp of market participants.

Travel booking websites, based on booking or booking, are characterized by differentiated products and exist in the travel booking market.

In addition, the report believes that in 2008, the development of online travel and booking market in China will present the following six major trends:

Trend 1: the concept of tourism consumption is constantly changing, and the market of individual self-help travel is expanding rapidly.

The concept of tourism has changed from traditional "arrival tourism" to "personalized tourism" with higher requirements for "comfort and freedom", and "self-help tour" has quickly become the dominant form of the tourism market. Online self-selection and ordering services provided by online travel service providers are most suitable for this consumer demand.

Trend 2: Resource integrators will be the winners of online travel booking industry in the future.

Online travel booking service providers represented by Ctrip will gradually penetrate into the traditional tourism market, and even set up travel agencies to expand their business; Traditional travel agencies are not to be outdone, expanding online travel booking services to provide customers with a better service experience. The successful exploration in mango net has fully proved this point. In the next 2-3 years, it will be more likely to become a market leader by fully integrating online and offline resources to provide services to customers.

Trend 3: The dilemma of homogeneous competition will be improved, and differentiated competition will gradually take shape.

At present, the fatal problem of online travel booking websites is homogenization competition. However, with the differentiation of various travel booking websites in grasping resources, the differentiated competition in the travel booking market will gradually form. For example, some travel booking websites have launched special services such as cruise holiday service, which will better attract consumers. The business of immature online travel booking websites will be merged or excluded from the market, so the growth of online travel booking websites in China will slow down.

Trend 4: Holiday products will become the fastest growing business in the online travel booking market.

The revenue share of the booking market is gradually decreasing, and holiday products will become the fastest growing business in the online travel booking market.

Trend 5: The whole network tourism demand and service mode will become the new direction of tourism development in the future.

Consumers will not only book transportation and accommodation and inquire about scenic spots information through the Internet, but also travel demand and service mode of the whole network will become the development direction of tourism in the future. Tourism groups headed by leisure tourism will gradually transfer the service demand of "food, shelter, transportation, travel, shopping and entertainment" to the Internet.

Trend 6: travel search engine will become an important way to connect the needs of end consumers and travel providers.

The new online distribution model of tourism products provides users with more convenient and valuable services with high efficiency and high quality. More and more traditional tourism providers have realized the value of commercial services in travel search engine and started to seek cooperation opportunities. The cultivation of users' brand attention and brand loyalty is also strengthening.

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