How to use new media to promote cross-cultural communication

In today's information society, the new media that relies on computer technology for digital communication supports the global commercial media system, and then promotes the globalization of market, economy and culture. New media has become one of the important ways to overcome many obstacles in cross-cultural communication and plays a decisive role.

Main obstacles to cross-cultural communication

1. Limitation of personal ability. Personally, all participants in cross-cultural communication have the problem of weak communication motivation and desire. People are always used to getting in touch with what they are familiar with, so as to gain a sense of security. However, most people will take a far-sighted attitude towards strange and risky behaviors, especially in the process of cross-cultural communication. For example, in interpersonal communication, we all like to associate with people of the same country and nation; Because of the lack of knowledge of language communication and communication, lack of communication skills, etc. They are unwilling or ashamed to talk with foreign countries and foreigners, thus forming an obstacle to cross-cultural communication. Even if there is communication, China people often take collectivism as the communication criterion, while the west takes individualism as the criterion, which may cause some misunderstandings and conflicts in daily conversation. In short, cross-cultural communication is ultimately human communication, and the differences between people are ubiquitous or even huge. Therefore, the limitation of personal ability is the main obstacle to cross-cultural communication.

2. Constraints of the scene. We know that in a specific scene, the factors that restrict communication are the state, props and stage of both parties. These factors extend to the scene of cross-cultural communication, which shows that the interaction effect between the two parties in a country and a third country will be very different. Because different countries have different cultures, they have unique ways of communication. Cross-cultural communication can only get twice the result with half the effort and avoid misunderstandings and conflicts if it conforms to the communication patterns and habits of a specific country.

3. Obstacles of historical tradition. This can be regarded as a cultural constraint in a broad sense. For people in their familiar cultural environment, history has established a predictable world. Under the same historical background, people know the ins and outs and are familiar with the contents implied in the communication. But for people outside this historical background, history and culture are a barrier. They don't understand and are unfamiliar, so they have obstacles in understanding and communication.

Advantages of New Media in Overcoming Cross-cultural Communication Obstacles

1. New media can enhance the motivation of communicators. Chatting with strangers through the internet, many people who are not used to it in real life are also willing to do it. It provides a channel for people to communicate, vent their anguish and share their happiness. People will not think it is a kind of harassment. Today, online chatting is booming. The reason is that online chat can be free from other practical factors through text communication, which is conducive to better communication and realizes the freedom and freedom of mind release. Because of this, many introverted, withdrawn and silent people in real life can freely, freely and fully express their inner thoughts on the Internet.

2. You can gain more knowledge for communication. Internet can provide people with a lot of knowledge and information, and provide a better channel for cross-cultural communication. For example, language barriers in cross-cultural communication can be well eliminated with the help of new media. You can use portable electronic dictionaries, many online language translations on the Internet, and translation services provided by some telecom companies. You can also use online educational resources to realize remote interactive language learning, get personalized education, and make language learning more convenient and fast. This can also promote communication between people, and then promote cross-cultural communication. Through new media, we can understand the deeper conceptual differences between different cultures. For example, tourism is an important aspect of cross-cultural communication. Before traveling, search for local customs, folk customs, local snacks and other information. And understand the travel strategies of people who have been there, the suggestions of local residents and so on. The information obtained by these methods is both new and more real. It is of great help for travelers to know the cultural situation of the destination in advance and to communicate better across cultures.

3. Enrich communication skills. People can not only learn about related interpersonal skills on the Internet, but also promote the application and improvement of skills through the Internet. The help of new media methods such as online chat and real-time information service to cross-cultural communicators. Another example is the use of digital TV, which can make and store many programs with clear pictures more conveniently. Users can also choose their favorite TV programs more freely, and immediately give feedback to the disseminators, thus promoting the producers to further improve. For another example, with the development of computer special effects, some historical and cultural scenes can be produced realistically, and the magical world of Avatar is also real and unreal, which makes the audience feel immersive. This technology can also be widely used in advertising production and other aspects. Through digital technology, various elements of audio-visual are smoothly combined, which can make the receiver better understand and accept its value concept.

4. Fade down the differences in the scene. Meyrowitz, a communication scholar, pointed out in his masterpiece "The Disappearing Area: The Influence of Electronic Media on Social Behavior" that the change of media has led to the change of social environment, and electronic media has reorganized the social environment, weakening the importance of physical places (natural places) to scenes, so that people's experiences and behaviors are no longer limited by the places where they live and the people who live with them. This theory is also applicable to the study of new media. In the past, geographical reasons brought people together, but now the Internet will make people feel tacit understanding at the same time, which is the impact of new media on people's lives. Through new media, people from different environments are brought into the same virtual space. The virtual space created by new media is actively joined by communicators, and this space allows anonymity, which gives people the right to express freely to a greater extent, and also has a space for easy expression and frank communication. At the same time, it also played down the differences between historical traditions. ② The space-time characteristics of the network also eliminate the communication barriers caused by the differences between time and space.

Ways for New Media to Promote Cross-cultural Communication

Cross-cultural communication is a very complicated process. As a new kind of media, online media will play an increasingly important role as a messenger of cross-cultural communication. However, due to technical problems, its functions and characteristics have not been brought into full play. However, we can still give full play to the unique advantages of new media in promoting cross-cultural communication under the current technical conditions, and take tourism as an example for analysis.

Traditional tourism is on-the-spot tourism, and tourists arrive at the tourist destination in person to experience it for themselves. However, with the vigorous development of the Internet today, people can use the Internet to travel around the world in a virtual way, simulate real scenes and build a virtual tourism environment, which is almost immersive. You can also use e-travel magazines to travel online. An electronic travel magazine is likely to be a special topic of a famous tourist attraction. With the help of various technical conditions such as sound, light and color, the present situation of tourist attractions and the living habits of local people can be displayed in a three-dimensional and comprehensive way. These factors can be truly displayed on the Internet. Under this condition, network users can travel and watch activities in the elaborate three-dimensional space as virtual protagonists, experience exotic customs and delicious food, and of course, they can also go to foreign countries to experience it in person, so that the exchange of different cultures can be carried out separately in virtual reality, or they can be combined to promote each other at a certain time, thus improving the effect of cross-cultural communication and bringing about cultural integration.

In addition to tourism, the content of cross-cultural communication on the Internet can also be published online. This creates a good way for people from different cultures to better understand and identify with each other, obtain cultural products from other countries, understand their cultural conditions, and establish a fast and convenient information channel between different cultures, so that China people can communicate and exchange with foreigners, and both sides can have more comprehensive contacts.

New media is constantly changing. In the future, new media will develop more forms, and the future cross-cultural communication will be more in-depth and mature. New media communication and cross-cultural communication characterized by openness and integration will provide unlimited possibilities for the peace and development of human society.