What are the tourism marketing strategies?

1. Brand strategy

As a pre-consumer product, consumers cannot choose products intuitively like traditional consumption activities, and form quick consumption after payment. Therefore, in the purchasing process, the brand of travel products has a great influence on consumers' purchasing decisions. The establishment of a "brand" is not just as simple as advertising, it is a complex management and construction behavior that requires professional operations.

2. Channel strategy

Channels are the top priority of scenic spot marketing operations. For scenic spot marketing, the most important channel is travel agencies. Because travel agency channels are a stable source of customers for scenic spots. No matter how good the scenic spot is, if there is no channel support from travel agencies, it can only rely entirely on the personal market, and the operation of the scenic spot will bear great market risks.

3. Team strategy

The team’s learning ability mainly comes from the management of the learning team, leading the growth of talents with opportunities and responsibilities, creating a friendly and democratic learning atmosphere within the organization, and effectively implementing Incentive mechanism. Scenic spots should help sales staff plan their careers, and goal management should give employees a sense of accomplishment.