What stages and forms has online travel developed in China?

With the rapid expansion of internet information, general search engines appear, and when there are more and more massive tourism product information and online booking websites, vertical search engines in tourism industry are born. On the one hand, this model meets the marketing and promotion needs of tourism suppliers, on the other hand, it also provides consumers with the price comparison of various online tourism products, forming a professional online supermarket business model and attracting a large number of online tourism consumption needs.

Vertical search engines attract more and more users to the marketing platform by using their own traffic and user advantages, especially providing a platform for small and medium-sized tourism product operators to display low-priced products. Vertical search engine brings vitality to the whole online travel industry chain. But for OTA giants, the pay-per-click mode of vertical search engine is squeezing the profit space of OTA high commission mode. Although OTA is still the biggest entrance to online travel booking at this stage, the vertical search engine represented by Qunar and Cool News has surpassed the OTA website in terms of coverage and stickiness.