Zhejiang province 2006 10 higher education self-study exam 1.

Zhejiang Higher Education Self-taught Examination June 2006 5438- 10.

Examination questions of tourism psychology

Course code: 00 188

A, fill in the blanks (this big question is ***4 small questions, each question is empty 1 point, * * *1point)

Please fill in the correct answers in the blanks of each question. You don't score if you fill it wrong or not.

1. Learning consists of three basic links, namely _ _ _ _ _ _ _ _ and _ _ _ _ _.

2. Perceived organization is mainly embodied in three principles: _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.

3. _ _ _ _ _ is the basis of attitude formation, and _ _ _ is the core of attitude.

4. There are three main psychological reasons for guest complaints: (1) seeking respect, (2) _ _ _ _ _ _, (3) _ _ _ _ _ _.

Second, the single choice question (this big question * * 10 small question, each small question 2 points, ***20 points)

Of the four options listed in each question, only one meets the requirements of the topic. Please fill in the code in brackets after the title. Wrong selection, multiple selection or no selection will not be scored.

1. As soon as the guest sat down in the restaurant, the waiter wanted to order for the guest before looking at the menu, which made the guest unhappy. This shows that the waiter failed to ()

A. Improvisation performance

B. Be flexible

C. Seize service opportunities

D. Providing targeted services

Some people say they don't like Hangzhou, but they often travel to Hangzhou. This shows that ()

A. People's psychology is changeable

B. People's attitudes are inconsistent

C. Unstable attitude

D. Some people are mentally unhealthy.

3. One of the following four options does not belong to the content-based incentive theory. Please point out ()

A. Maslow's "hierarchy of needs theory"

B. Odefer's "E-R-G Theory"

C. Adams' "Equity Theory"

D. McLelland's "Achievement Needs Theory"

It is pointed out in the textbook that in order to further improve the corporate image and attract more repeat customers, three countermeasures can be taken at the end of the service. Point out the countermeasures not mentioned in the textbook in the following options ()

A. say the last sentence to the guest.

B. help guests check out in time.

C. Say goodbye to the guests flexibly

D. Do a good job in the aftermath

There are four theories about tourists' attitude. One of them is wrong. Please point out ()

A. Attitude is an inherent psychological tendency composed of cognition, emotion and intention.

B. The attitude of tourists has the dual characteristics of "stability and variability"

C. A person who doesn't approve of traveling won't allow his children to apply for this major.

D. Traumatic experiences that contain a lot of emotional feelings will make people's attitudes change greatly.

6. About the nature of psychology, one of the following statements is wrong. Please point out ()

A. Some psychological phenomena of people are not acquired, but inherited. Such as maternal love

B. without objective reality, psychological activities cannot be produced.

C. Without the human brain, there would be no human psychology.

D. Neuropathic patients, like normal people, also have psychological activities.

7. Regarding the understanding of Maslow's hierarchy of needs theory, one of the following four items is incorrect. Please point out ()

A. People's high-level needs are based on meeting people's low-level needs.

B The basic needs of human beings are only "safety needs" and "physiological needs", and the other three are advanced needs.

C. low-level needs can be met by external conditions.

D. Higher demand is more motivating than lower demand.

8. In his monograph Games People Play, Dr Eric Bowen, a Canadian psychiatrist, vividly put forward three self-states: parents, adults and children. This metaphor is about ()

A. Personality characteristics

B. Personality orientation

C. Personality structure

D. Attitude characteristics

9. Which of the following statements is incorrect about employee group motivation theory? ( )

A. The greater the group pressure, the stronger the incentive effect on employees.

B. The morale of the team is high, but the production efficiency may be low.

C. Enterprise development needs appropriate group competition.

D Group pressure is the invisible binding force of group norms on its members.

10. Which of the following is not human temperament? ( )

A. Flexible and agile thinking

B.be able to concentrate on something for a long time

C. Dress neatly and generously

D. Be calm when something goes wrong