The secret of OCT's success

OCT tourism real estate has successively built four distinctive and influential theme parks: Window of the World, splendid china, China Folk Village and Happy Valley. It has turned the barren hills into tourist cities with high popularity and reputation, created advantages of regional tourism resources for itself, and then developed high-quality tourism-themed real estate on this basis. OCT started with tourism, which "brings beautiful" environment, and the environment brings prosperous real estate, which promotes the all-round development of OCT and is a typical example of benign interaction between tourism and real estate.

Successful China Tourism Real Estate Model

OCT East is the first large-scale tourism project invested by OCT Group, with an investment of 3.5 billion yuan and an area of nearly 9 square kilometers. There are 3 ecological theme parks, 2 mountain golf courses, 3 theme towns, 4 theme hotels, 4 theme performing arts, theme real estate and theme Buddhist parks. It is estimated that the number of visitors will reach 4.8 million. Statistics show that 30,000 people poured into OCT in the east that day.

Since it is tourism real estate, should we do tourism or real estate first?

Splendid china, Window of the World, Miniature Landscape and Happy Valley were all built in the park by Shenzhen Overseas Chinese Town for several years with huge sum of money. Only after a comprehensive tourist resort with cultural tourist attractions as the main body and other tourist facilities is completed can the tourism real estate project be developed and the road of "tourism first, real estate later" be taken.

Overseas Chinese towns in Beijing, Shanghai, Chengdu and the Three Gorges have formed the development trend of east, west, north and south with the model of "tourism+real estate" and initially completed the strategic layout. As of March 2009, the company has four Happy Valley in Beijing, Shenzhen, Shanghai and Chengdu, and it is expected to realize synchronous chain opening in 2009.

The core of tourism real estate is "the promotion of real estate value by tourism resources", which has been recognized by the industry. But many timeshare projects have little investment in "tourism" and suffer losses in "real estate". In addition, there are many real estate companies selling dog meat in the name of tourism real estate, but there is no tourism development, only residential sales.

Accurately speaking, the overseas Chinese town of tourism real estate is not a single industrial concept, a single theme park or a single real estate, but an overseas Chinese town formed by aggregating and combining good elements, which is the connotation of the comprehensive development and operation of overseas Chinese town.